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Distinguishing Brand Activation and Traditional Advertising

Flying Fish Lab

While traditional advertising methods have long been the go-to marketing channel for many businesses, the rise of brand activation has unveiled a new dimension to marketing strategies. Timing and Duration Traditional advertising will, without a doubt, excel in delivering repeated messages over an extended period.

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Lessons Learned About Innovation Communications from the City of Calgary

IdeaScale

In this case, the City of Calgary was a leader in generating engagement with their innovation program. This included nine different channels which included in-person events, meetings, blog posts, newsletters, social media, print media, video, website advertising, on top of the tried and true email. But how did they do it?

Learning 150
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Best Sharing and Communication Tools

IdeaScale

The internet is now the greatest and most popular platform to advertise and share your business. Social media isn’t just for teenagers sharing photos with their friends anymore; it can be a great platform for your company to advertise and share information while staying up to date with news and ideas from all over the world.

Tools 164
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IdeaScale Podcast – How the City of Westminster is Building for the Future

IdeaScale

He works with community members to chart a new direction for innovation through engagement. Creating events requires community and economic development. We recognize the desire to best serve the community takes continuous improvement and community engagement.”. A lack of silos paves the way for success.

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The Evolution of Social Media: How Chatbots are Transforming Communication and Interaction

Acuvate

Chatbots have transformed the way we interact and communicate on social media by improving engagement, automating customer service, and enhancing overall customer experience. Chatbots in Social Media Engagement: Chatbots have become an essential tool for improving engagement on social media platforms.

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360 - Thought Leader Interviews

During my meetings with tech buyers, I learn about their challenges with technology adoption and how they’d like to evolve their business. Some weeks, I spend 2-3 days with technology vendors in private NDA industry analyst sessions learning about the current technology and upcoming roadmaps. I read constantly. ML: Be curious.

Video 52
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Three Tools I Use to Enhance Customer Engagement and Innovate Strategically

Fehmida Kapadia

Based on this shift, our rules of customer engagement have also changed significantly over the last decade. To reduce cost and time associated with the product development cycle, we have to start engaging with our customers early. The build-test-learn model demands customer engagement be a part of our innovation strategy.