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Distinguishing Brand Activation and Traditional Advertising

Flying Fish Lab

While traditional advertising methods have long been the go-to marketing channel for many businesses, the rise of brand activation has unveiled a new dimension to marketing strategies. Timing and Duration Traditional advertising will, without a doubt, excel in delivering repeated messages over an extended period.

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Best Sharing and Communication Tools

IdeaScale

The internet is now the greatest and most popular platform to advertise and share your business. Social media isn’t just for teenagers sharing photos with their friends anymore; it can be a great platform for your company to advertise and share information while staying up to date with news and ideas from all over the world.

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The Evolution of Social Media: How Chatbots are Transforming Communication and Interaction

Acuvate

Chatbots have transformed the way we interact and communicate on social media by improving engagement, automating customer service, and enhancing overall customer experience. Chatbots in Social Media Engagement: Chatbots have become an essential tool for improving engagement on social media platforms.

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Why Your Business Needs Event Marketing

The Human Factor

One thing that you definitely should not ignore is events. Live events are critical to your company’s success, and this is a trend which isn’t going anywhere any time soon. So what exactly is event marketing and how can you make the most of it? Thanks to live streaming, events can now be hosted in-person or online.

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IdeaScale Podcast – How the City of Westminster is Building for the Future

IdeaScale

He works with community members to chart a new direction for innovation through engagement. Creating events requires community and economic development. We recognize the desire to best serve the community takes continuous improvement and community engagement.”. A lack of silos paves the way for success.

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Lessons Learned About Innovation Communications from the City of Calgary

IdeaScale

In this case, the City of Calgary was a leader in generating engagement with their innovation program. This included nine different channels which included in-person events, meetings, blog posts, newsletters, social media, print media, video, website advertising, on top of the tried and true email. But how did they do it?

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Hosting the Perfect Corporate Event

The Human Factor

Contributed post – Corporate events are a great way of promoting a business and saying thank you to existing customers. The first thing you will need is the inspiration to come up with the idea for the type of corporate event you want to host. image source. Inspiration. Assemble Your Team. Set Up Guest Registration At The Door.

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