Barbie the Innovator
Destination Innovation
AUGUST 18, 2023
Margot Robbie as Barbie in the 2023 Film directed by Greta Gerwig Barbie, the iconic fashion doll created by Ruth Handler and launched by the American toy company Mattel in 1959, was highly novel when launched and the brand has continued to innovate in many ways since then. This was a novel concept in the toy industry.
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