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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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The implementation of the Composable Innovation Enterprise Framework?

Paul Hobcraft

How difficult would it be to embrace this Composable Innovation Enterprise Framework, as it is often argued that most people want to keep innovation management and its process simple? Any enterprise-enabled framework will require serious change management thinking. It is not a “big bang” solution; it should be phased.

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Understanding the Building Blocks of Hospitality

Business and Tech

Karthik Namasivayam Director, The School of Hospitality Business, Eli Broad College of Management , Michigan State University. Connecting the operational knowledge with a particular interest area — such as finance, marketing, technology, or sales — will help build a strong career. Managing a hospitality business is not simple.

Industry 130
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Your Guide to Fueling Enterprise Innovation in the Transport Industry

Qmarkets

We’re right at the beginning of an era of market disruption affecting sweeping, radical changes to personal and public transport, and the pressure on companies to innovate is coming from all directions. In this blog, we’ll explore some of these trends and make a case for an effective innovation management program to capitalize on them.

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Find out why investing in Digital Marketing makes all the difference during a crisis

mjvinnovation

In the same proportion, we will see substantial growth in Digital Marketing actions over the coming years. Here, we’ll show you some of the main reasons for investing in your Digital Marketing strategy! Inbound Marketing Content Marketing SEO Social Media. Marketing “from home.” Distribution?

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Building a Business Case for Innovation Management – Why Now?

Qmarkets

In my personal experience as Qmarkets’ VP of Product and Customer Success, and inspired by dozens of our leading customers, I have a deep belief that innovation management should not be viewed as a luxury, but as a strategic means of placing your business in the best possible position to navigate times of crisis.

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Building a Business Case for Innovation Management – Why Now?

Qmarkets

In my personal experience as Qmarkets’ VP of Product and Customer Success, and inspired by dozens of our leading customers, I have a deep belief that innovation management should not be viewed as a luxury, but as a strategic means of placing your business in the best possible position to navigate times of crisis.