InnovationManagement

MARCH 1, 2019

When it comes to B2B businesses, many companies do not put enough importance on the marketing department. Yes, marketing is an essential part of generating leads and customers for a B2B company. But if the goal is in growing the company, it more important to give B2B marketers a greater role and responsibility.

Marketing 63

Marketing Company Culture 63

Thinkers360 - Thought Leader Interviews

FEBRUARY 23, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free !

Leadership 52

Leadership Roadmap Video Marketing 52

Innovators Alliance

JUNE 18, 2018

You might also like: Cultures that Inspire! The post 3 Types of People You Need in Your B2B Networking Group appeared first on Innovators Alliance. Try our Innovation Assessment. It only takes 5 minutes! How to Get the Most from Your Business Networking Group. 5 Ways Networking with Other CEOs Can Elevate Your Business.

Groups 72

Groups Industry Meeting Disruption 72

Thinkers360 - Thought Leader Interviews

JANUARY 26, 2023

At a Glance Marie-Claire Ross, Speaker, Mentor and Facilitator, Trustologie Focus Areas: Management, Leadership, Culture, Health & Safety. Marie-Claire Ross works with leaders and teams to build trusted, thriving team cultures that increase engagement, team credibility and retain great talent.

Leadership 52

Leadership Video Culture Training 52

Rmukesh Gupta

MARCH 4, 2016

The subtle shift in B2B buyer behaviour. What goes into creating a culture that helps sales executives flourish. Alok did his undergrad in Computer Science from IIT Delhi, a Masters in Computer Sciences from the University of Texas at Austin and an MBA from INSEAD, France. How should one look at compensating sales execs.

Software 40

Software Marketing Groups Leadership 40

Tullio Siragusa

NOVEMBER 6, 2023

We transitioned from B2B or B2C to P2P. We witnessed a business paradigm shift from B2B and B2C to P2P — people to people. Aligning geographically and culturally diverse teams with a company’s core values is a complex endeavor. But what drove this change? Training in the AI Era The business world is now a global village.

Design Thinking 118

Design Thinking Design Meeting Artificial Inteligence 118

Thinkers360 - Thought Leader Interviews

OCTOBER 9, 2022

At a Glance Thought Leader and Influencer Interview with James Kerr, Principal, Indispensable Consulting Focus Areas: Culture, Leadership, Business Strategy, Future of Work. In this edition, we speak with James Kerr , Principal at Indispensable Consulting, one of today’s foremost authorities on leadership and company culture.

Leadership 52

Leadership Culture Video Report 52

Carla Johnson

AUGUST 29, 2019

Last week I was in Singapore to give a workshop and speak at the B2B Marketing Forum. One thing that bubbles up in conversations is the culture of the companies in which people work. The post 3 Steps to Map (and Improve) Corporate Culture appeared first on Carla Johnson.

Culture 38

Culture Marketing Industry Company 38

Thinkers360 - Thought Leader Interviews

OCTOBER 2, 2022

She is featured in the annual recognitions of Thinkers360: Top 50 Global Thought Leaders and Influencers on Management 2022, Top 50 Global Thought Leaders and Influencers on Change Management 2022, and 150 Women B2B Thought Leaders You Should Follow in 2022.

Change 52

Change Leadership Video Management 52

Thinkers360 - Thought Leader Interviews

AUGUST 18, 2023

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! JCG: The starting point has to be a commonality of interest and purpose.

Handbook 52

Handbook Leadership Industry Report 52

Thinkers360 - Thought Leader Interviews

JULY 9, 2023

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free !

Leadership 52

Leadership Engagement Video Strategy 52

Thinkers360 - Thought Leader Interviews

FEBRUARY 23, 2023

Thought Leaders & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free !

Fractional CTO 52

Fractional CTO Technical Review Leadership CTO 52

Tullio Siragusa

JUNE 5, 2023

It’s a shift from business-to-business (B2B) and business-to-consumer (B2C) models to a more human-centric model: People-to-People (P2P). By analyzing data about consumer behavior, AI can help businesses offer personalized, emotionally resonant experiences, creating a truly people-centric business culture.

Design Thinking 117

Design Thinking Design Artificial Inteligence Generative AI 117

Tullio Siragusa

JULY 25, 2022

Tech Backstage interviewed Alex Garcia Gonzalez to learn more about his journey from adopting a dog, to building one of the biggest B2B pet care companies in Mexico. In the world of b2b tech, data is even more important. A recent study by Forbes Insights found that data-driven innovation is the key to success for B2B tech companies.

Data 118

Data Creativity Technical Review Innovation 118

IdeaSpies

MAY 24, 2019

There are new geographies, languages, cultures, currencies, legislation and time zones to consider. At the B2B Rocks conference on June 6 & 7 2019 in Sydney we have several events that are designed to do just that. . Many businesses believe they don’t have the time to invest in expanding internationally.

How To 88

How To Conference Marketing Resources 88

Paul Hobcraft

AUGUST 24, 2022

The level of interest in business platforms in the B2B space has rapidly grown. The Combination Effect for Adoption in today’s world. Platforms are more viable and relevant today than ever. ” Adoption or even following a decision process is a really tough nut to crack.

Technical Review 182

Technical Review Innovation Engagement Collaboration 182

Leapfrogging

FEBRUARY 21, 2023

In the business-to-business (B2B) software-as-a-service (SAAS) world, the measure of Time-to-Value is an all-important leading indicator. Grease and glue leaders understand that establishing a people/culture fit is every bit as important as a product/market fit when it comes to scaling for growth. Lean Process targets waste directly.

Strategy 130

Strategy Strategy Underperforming Technical Team LEAN 130

IdeaSpies

MAY 25, 2019

There are new geographies, languages, cultures, currencies, legislation and time zones to consider. At the B2B Rocks conference on June 6 & 7 2019 in Sydney we have several events that are designed to do just that. Many businesses believe they don’t have the time to invest in expanding internationally.

How To 57

How To Conference Marketing Resources 57

ITONICS

NOVEMBER 13, 2017

Franconia is not only famous for its culture, language, and hearty cuisine but it also stands for an aspiring and vivid marketplace in the German startup scene. On December 1 , the kick-off event is taking place at the Zollhof in Nuremberg.

Meeting 0

Meeting Culture Industry Company 0

CMOE

JULY 27, 2022

77 percent of B2B marketers use educational materials to nurture their leads. Embrace the unique needs, perspectives, and potential of all team members, customers, and stakeholders to build an inclusive and equitable workplace culture and become an agent of change. It’s no wonder that. Diversity, Equity, and Inclusion Essentials.

Course 52

Course Trends Learning Strategic Thinking 52

Gijs Van Wulfen

AUGUST 21, 2014

The FORTH innovation methodology structures the chaotic start of innovation, creates 3-5 mini new business cases and fosters a culture for innovation in an expedition of 20 weeks. FORTH was developed in practice and has been used successfully in Europe by more than 35 organizations in both B2B and B2C markets and in non-profit sectors.

Innovation 106

Innovation Innovation Processes Study Culture 106

Planview

AUGUST 16, 2022

It’s Not Just About Technology — it’s Also About Culture. It is also a cultural evolution. Very hard…It requires a cultural shift for the leaders of every line of business (LoB) and every supporting business function to align on a common set of goals and objectives.

Resources 52

Resources eBook Engagement Culture 52

100%Open

APRIL 2, 2019

No amount of digital, culture change or training programmes will really cut it. Adrian Wong, Decidedly: What to use instead of Lean Startup in the B2B market. Transformation seems to happen better through direct experience. Maurice Flynn, todayssimpleai.com: Making AI tools available beyond elites and into our hands.

LEAN 45

LEAN Innovation Agile Open Innovation 45

IdeaScale

AUGUST 24, 2021

And of course, in B2B, if it’s not a commodity, then nobody knows it. All of their processes are designed to optimize for that business model, but re-structuring business processes and culture for a new model is much more difficult. The Dean was a sort of gruff old guy who said “Yeah. Do you think so? You can estimate it.

Design Thinking 299

Design Thinking Design Innovation Software 299

Qmarkets

AUGUST 18, 2017

Amer Sports is a large, international, Nasdaq-Helsinki-listed sporting goods company with both B2B and B2C focus in 34 countries. From mobile innovation solutions to analog internal marketing, gamification, and employee meeting spaces, read our case study to learn all about Amer Sports' approach to innovation today. Who Are Amer Sports?

Engagement 61

Engagement Case Study Agile Innovation 61

Greatest. Idea. Ever.

DECEMBER 30, 2020

This extended to internal enterprise processes, from product configuration to employee surveys, and to B2B processes, from catalog updates to credit reporting. Rather than fax in a trade authorization, you could validate it on the web. The cameras and related processing power are becoming incredible and eclipsing other types of sensors.

Internet of things 68

Internet of things Comparison Video Data 68

Innovation 360

APRIL 30, 2017

Hatem is a Business Leader with successful track record and extensive knowledge in diversified industries including technology, Energy, Industrial Fabrication, Chemicals and petrochemicals, having cross-cultural experience covering the Middle East, North Africa, EU, USA, and China.

Entrepreneurship 40

Entrepreneurship Leadership Industry Design 40

Moves the Needle

MAY 16, 2016

We have the wrong culture.” “We A culture of entrepreneurship snowballs. We focus our efforts on driving the 3 E’s of Cultural Change: Educate, Enable, Empower. This doesn’t work in b2b. Customer Development came from b2b.) “We’re too big.” We’re not a startup.” We’re not ready.” “We We acquire innovation.”

LEAN 75

LEAN Company Underperforming Technical Team How To 75

Moves the Needle

MAY 12, 2016

We have the wrong culture.” “We A culture of entrepreneurship snowballs. We focus our efforts on driving the 3 E’s of Cultural Change: Educate, Enable, Empower. This doesn’t work in b2b. Customer Development came from b2b.). “We’re too big.” We’re not a startup.” We’re not ready.” “We We acquire innovation.”.

Company 64

Company Underperforming Technical Team LEAN How To 64

BrainZooming

JULY 10, 2017

It should feel as if it springs from your culture, but also challenge and inspire your team to future successes. Invest time early to develop the theme so it drives all your event planning and execution. Create a theme that ties both previous and future activities within your organization.

Strategy 0

Strategy Strategy Conference Meeting 0

Paul Hobcraft

OCTOBER 22, 2018

The initiative for this building of a Siemens Influencer Community is driven within Siemens Communications Group, where Clarissa Haller (@clarissahaller) outlined her vision of this in an article, providing some of the opening values in forming an influencer engagement group in B2B.

Engagement 235

Engagement Groups Industry CTO 235

Planview

DECEMBER 4, 2015

How Atlassian Builds Innovation Culture. The skinny: Watch Jose Morales, head of business development at Atlassian, speak at the Gartner ITxpo about how to build a culture of innovation. The Role of the B2B CMO in Innovation. He also explains why innovation cannot happen without implementation. Read more >> 4.

LEAN 40

LEAN Crowdsourcing Innovation Programs Innovation 40

Planview

OCTOBER 12, 2016

Idea software is used to address many modern business challenges, for all types of organizations — including B2B and B2C companies, from brand new startups to established enterprises. Some organizations even use idea software to involve the broader public in their ideation or innovation efforts. Improve the customer experience.

Software 73

Software Ideation Artificial Inteligence Idea Management 73

Innovators Alliance

JANUARY 12, 2018

Start reaping the benefits of B2B peer networking now! Monthly e-newsletter featuring business and personal interest stories relevant to business leaders. Complete meeting support , including meeting invitations, maps, and confirmations for download. If 2018 is YOUR year, don’t delay.

Company 53

Company Meeting Groups Tools 53

Gijs Van Wulfen

AUGUST 20, 2014

The FORTH innovation methodology structures the chaotic start of innovation, creates 3-5 mini new business cases and fosters a culture for innovation in an expedition of 20 weeks. FORTH was developed in practice and has been used successfully in Europe by more than 35 organizations in both B2B and B2C markets and in non-profit sectors.

Innovation 40

Innovation Innovation Processes Study Culture 40

Planview

JULY 12, 2018

Idea software is used to address many modern business challenges, for all types of organizations — including B2B and B2C companies, from brand new startups to established enterprises. Some organizations even use idea software to involve the broader public in their ideation or innovation efforts. Improve the customer experience.

Software 45

Software Ideation Artificial Inteligence Idea Management 45

David Marks

OCTOBER 27, 2017

Many technology companies, particularly in the B2B space, find that an undignified experience. Had these companies a culture of learning, openness, and cooperation something of the following would have occurred. And then of course there is the matter of corporate culture. Some of these are tied to customer benefit.

Industry 49

Industry Innovation Management Management Technical Review 49