Podcast S3E29: Roger Firestien – Learning from the man who taught the creative process to the most people in the world
Idea to Value
DECEMBER 18, 2019
Topics covered in this episode: 00:01:15 the foundational work of Alex Osborn, who invented brainstorming and then the Creative Problem Solving process, which had been validated by more than 150 research studies. 00:02:45 why “brainstorming” had got such a bad reputation, and why companies do it wrong.
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