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Why do we need to change our thinking about innovation?

Paul Hobcraft

I have been arguing in recent posts about the need to change the way we approach innovation. Beginning to engage with my own network of innovation experts. The Innovation Ecosystem Cascading Effect. We need to think about designs around innovation ecosystems. One reply was very specific “ So what are we talking about then?

Change 182
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Our Need Is To Shape Innovation Dynamically.

Paul Hobcraft

In today’s rapidly changing business landscape, the ability to build a strong case, stay informed, and think critically is the key to unlocking success and driving innovation. In this environment, success isn’t just about being prepared for change; it’s about actively shaping it. My 1st offer point in delivery.

Agile 182
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How to Make Virtual Training More Engaging: Your 7-Step Guide

CMOE

These changes include: User increase on education platforms. Knowing how to make virtual training more engaging is crucial to meet the needs of the workforce. With virtual training front and center, business leaders must find strategic ways to spark community and engagement in their learning programs.

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LEADING AND MANAGING TRANSITIONAL CHANGE

ImagineNation

Failing to realise that this not only wastes their energy and drains their resilience, it also inhibits them from embracing and evoking both a “being” and a “doing” perspective in effectively leading and managing change in transitioning people from the old to the new. Find out more.

Change 85
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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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Please, we need a different Innovation narrative

Paul Hobcraft

I see many comments on the failure of innovation, in its inability to be at the core of an organization’s ambitions for growing and changing. Firstly, we need to ask, “Why change the innovation narrative? Clear strategy leadership, a different organisational culture but with an emphasis more on partner engagement.

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Establishing an innovative business platform adoption approach

Paul Hobcraft

The platform’s ability to offer multiple values will influence many of the client’s adoption decisions over the choices their business will engage with. Platforms help manage the difficulties of transitions we are all undergoing and change how we see the world through a broader collaborative set of lenses.”

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Most buyers today spend approximately two-thirds of their journey digitally and anonymously before contacting vendors directly. While intent data can be game-changing for gaining attention, its true superpower is driving purposeful engagement toward purchase while reducing sales cycles and costs.

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.