Remove Change Remove Magazine Remove Marketing Remove Technology
article thumbnail

The law of diffusion of innovation

Idea to Value

Any company planning on bringing a new innovative solution to market must accept the fact that not every customer will be willing to buy it immediately. Diffusion is the process by which a new innovation or product is communicated over time amongst the participants in a social system or market. of the total market.

article thumbnail

Embracing the Power of Blockchain Technology

Daniel Burrus

During the digital transformation, we have witnessed traditional forms of physical media fall out of favor as users abandoned their treasure trove of CDs, DVDs, books, magazines and even photo albums to partake in an entirely clutter-free life. We often forget just how much technology has changed our lives in the last few years.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Unicorn Scaleup Strategies

Leapfrogging

based software companies started since 2003 and valued at over $1 billion by public or private market investors. ScaleUps, and those that invest in them, face the next-level challenge of growing revenue at scale; that is, exponentially relative to expenditures in capital, people, and technology.

Strategy 130
article thumbnail

How to use the 70-20-10 Rule to drive innovation within your business

Leapfrogging

The basic premise of the 70-20-10 Rule is that if the organizational stakeholders consistently makes small improvements to their existing line or enters into new markets, they will sustain the organization without ever evolving it to remain competitive with changing times. Magazine , a globally recognized? Leapfrogging ?and?

How To 130
article thumbnail

You can't burn data

Jeffrey Phillips

This comparison was strong enough to lead Wired magazine to define data as the new oil in a magazine article some years ago. But raw oil isn't all that useful until it is refined, and sweet crude from Texas is easier to turn into marketable products than Venezuelan oil. On the surface, this comparison seems to make some sense.

Data 157
article thumbnail

DISRUPTIVE THINKING

Michael Michalko

They marketed a new kind of drink that is expensive, not especially tasty unless mixed with other drinks, but which is ‘functional’ in the sense that it gives you energy/wings. Little Miss Matched is an American company which decided to disrupt a market which had not been changed for a long time – socks.

article thumbnail

Book in Brief: Digital and Marketing Asset Management

Boxes and Arrows

Editors’ note: The second “Book in Brief” feature here on Boxes and Arrows is from Theresa Regli’s Digital and Marketing Asset Management: The Real Story About DAM Technology and Practice. Upon completion, you’ll want to distribute and track all the product components, as well as any changes or versions over time.