Breaking Taboos – Two Lessons for Innovators
Destination Innovation
DECEMBER 9, 2018
From this insight Kimberly-Clark went on to develop and market Kleenex tissues. Based on this intelligence, the company developed and marketed a new product, Kotex, as the first commercial sanitary towel. They advertised in women’s magazines such as Good Housekeeping with the slogan ‘Kotex – Ask for it by Name.’
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