Remove Change Remove Magazine Remove Marketing
article thumbnail

Breaking Taboos – Two Lessons for Innovators

Destination Innovation

From this insight Kimberly-Clark went on to develop and market Kleenex tissues. Based on this intelligence, the company developed and marketed a new product, Kotex, as the first commercial sanitary towel. They advertised in women’s magazines such as Good Housekeeping with the slogan ‘Kotex – Ask for it by Name.’

article thumbnail

The law of diffusion of innovation

Idea to Value

Any company planning on bringing a new innovative solution to market must accept the fact that not every customer will be willing to buy it immediately. Diffusion is the process by which a new innovation or product is communicated over time amongst the participants in a social system or market. of the total market.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Benchmarking Against Market Leaders Can Drive Business Success

Leapfrogging

Even worse, your business may end up being disrupted by the next big innovation that comes on the market. They measure what is working within the organization, and more importantly what isn’t, in order to gauge what needs to change. So what do you do when you want to find out how your business is doing?

Marketing 100
article thumbnail

Time for Innovation 2.0

Jeffrey Phillips

The work I get to do, and the material I see online and read in (yes, I still read paper magazines) has provided a lot of fodder for this blog over the years. This is yet another thing about innovation that needs to change. I'm no Luther, no deep thinker or scholar, but I can tell that corporations need change.

article thumbnail

How to Use the Innovation Matrix Template to Create New Products or Services for Your Business

Leapfrogging

Innovation, and coming up with new products and services for your business to stand out in the market is one of the most important things you can do to ensure its success. . . In order to develop the right strategy you need to take a look at your company’s Competence and Commitment to bringing innovations to market.

How To 147
article thumbnail

How this 1976 French wine tasting disrupted an entire industry

Idea to Value

This would likely not have been a problem, except that a single reporter from TIME magazine was invited and attended, publishing the surprising results in the June 1976 edition of TIME under the now infamous article Judgement of Paris. The highest rated reds and whites were both from California.

article thumbnail

Book in Brief: Digital and Marketing Asset Management

Boxes and Arrows

Editors’ note: The second “Book in Brief” feature here on Boxes and Arrows is from Theresa Regli’s Digital and Marketing Asset Management: The Real Story About DAM Technology and Practice. Upon completion, you’ll want to distribute and track all the product components, as well as any changes or versions over time.