Thinkers360 - Thought Leader Interviews

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

Marketing 52

Marketing Artificial Inteligence Meeting Video 52

Brunner

NOVEMBER 9, 2023

The Black Marketers Association of America recently named Kimberly Strong , an account director at Brunner, to its list of the Top 20 Black Marketers We Admire in 2023. He first met Kimberly as part of the American Marketing Association’s mentoring program in Atlanta — he was the mentor; she was the mentee.

Marketing 52

Marketing Meeting Industry Leadership 52

Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.

Design Thinking 117

Design Thinking Design Marketing How To 117

Brunner

MARCH 1, 2024

If you lead marketing at a B2B company, how do you describe your customers? In today’s rapidly changing marketplace, your B2B customers are not your father’s customers. At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. Purpose-driven marketing resonates with this audience.

Marketing 52

Marketing Technical Review Trends Study 52

PlanBox Innovation

OCTOBER 19, 2023

Think of what can be achieved when the marketing and production avatars start co-creating! A participant, usually shy in boardroom settings, might surprise everyone with a game-changing idea under the guise of their avatar. The post Why Avatars Are A Game-Changing Innovation Strategy appeared first on Planbox.

Strategy 93

Strategy Strategy Change Guidelines 93

Yet2

FEBRUARY 7, 2024

Introduction: Recently, a Global Consumer Healthcare company approached yet2 with the goal of gaining a comprehensive understanding of the liquid bandage market in China. Regulatory changes in China around Class I and Class II medical devices required brands to re-examine where their products were placed from a regulatory standpoint.

Big Data 59

Big Data Data Technical Review Marketing 59

Tullio Siragusa

JANUARY 2, 2023

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

Marketing 62

Marketing Strategy Strategy Software Review 62

Planview

JANUARY 30, 2024

As organizations rush to capitalize on AI strategies, many of them meet the same challenge they’ve met before – strategic drift. Read the full report: Bridging the Gap: Turning Strategy into Reality Organizational change is the hidden common denominator in applying the recommendations in the report. What’s old is new again.

Change 52

Change Report Survey Culture 52

Brunner

NOVEMBER 7, 2023

Search engine marketing is an important — and highly effective — piece of the marketing mix for many companies, including plenty of Brunner clients. Paid search, also known as SEM, can be very complex and changes constantly. Google frequently updates its platform and best practices, making it vital for marketers to stay current.

Marketing 52

Marketing Leadership Learning Change 52

Jeffrey Phillips

MAY 9, 2019

However, I'm increasingly of the opinion that we are guilty of focusing on the technology and ignoring the real benefit of these technologies and other IT-influenced changes, and what customers really want. If not, what will it take to develop the innovation teams and skills in order to compete in this market?

Artificial Inteligence 185

Artificial Inteligence Meeting Data Innovation 185

Planview

MARCH 7, 2023

As Women in Tech continue to shatter barriers and drive innovation through diversity, we’re thrilled to celebrate Planview’s passionate and intelligent women who lead change and cultivate an environment in which everyone can thrive. Sara has spent 14 years in tech and is passionate about serving customers and creating change.

Meeting 52

Meeting Technology Management Marketing 52

Brunner

JUNE 21, 2023

ChatGPT has been making headlines on marketing team calls and throughout companies worldwide, revolutionizing the way businesses approach their digital marketing strategies. Christine Zapinski, Director, Content Marketing “Our team was able to drop another paid subscription that helped guide simple ad copy changes for our social posts.

ChatGPT 80

ChatGPT Artificial Inteligence Marketing Tools 80

Idea to Value

MARCH 25, 2019

The corporate landscape is changing drastically, and for a corporate brand to stay relevant, they must innovate in order to change with the market. Say no to those startups that don’t meet your requirements. As such, MVP is a way startups are changing the corporate innovation landscape.

Change 180

Change Underperforming Technical Team Technical Review Innovation 180

Leapfrogging

APRIL 3, 2024

A culture that is adaptable, innovative, and collaborative can better withstand market fluctuations and respond to challenges swiftly and effectively. For strategies on leading this change, delve into lead culture change for greater innovation & business growth and develop executive leadership to drive organizational culture change.

Agile 130

Agile Culture Underperforming Technical Team Leadership 130

Idea to Value

APRIL 8, 2021

Jeff’s most recent company, Work Market, an enterprise software platform that enables companies to manage freelancers was acquired by ADP in 2018. We speak about some of research behind understanding how the job market has changed over the past decades, and what this says about how it will change in the future.

Software 268

Software Meeting Marketing Industry 268

Innov8rs

JUNE 4, 2023

Innov8rs | The right people in the right place are key to meeting current and future growth challenges. Without the right people in the right positions, meeting these growth challenges can become even more daunting. The AEM-Cube is based on the three dimensions of change and growth: Attachment, Exploration, and Managing Complexity.

Change 64

Change Innovation Technical Review Management 64

IdeaScale

FEBRUARY 5, 2019

Times have changed. In layman terms, not only is the goal something that creates a positive change in society, but it is about how you achieve the goal too. Change Your Corporate Mission. All the leading companies are now in the process of changing their corporate mission. CSR is now a huge part of large corporations.

Social Innovation 245

Social Innovation Underperforming Technical Team Change Innovation 245

Imaginatik

SEPTEMBER 2, 2016

It was pervasive; it was flung about in workshops and articles, books and business meetings, from Cape Town to Cairo, Seoul to Singapore, in different industries, in different sizes of firms. Transformation, at its core, reflects changes in the economic, technology and behavioral logics of an industry.

Meeting 100

Meeting Innovation Competition Big Data 100

Leapfrogging

MARCH 19, 2024

The Intersection of AI and Innovation Management Defining Innovation Management with AI Innovation management refers to the process and activities that organizations use to manage and nurture new ideas into marketable products and services. Market Analysis Predictive analytics forecast market acceptance and potential success.

Artificial Inteligence 100

Artificial Inteligence Generative AI Analysis Technical Review 100

Brunner

MAY 8, 2020

COVID-19 has further emphasized the need and opportunity to adopt a digital marketing strategy. Continue marketing activity to build brand equity, especially during times with less platform competition. Take the time to brush up on digital skills and reevaluate your digital marketing strategy. Our key insight? For Manufacturers.

Industry 40

Industry Marketing Strategy Strategy 40

Leapfrogging

APRIL 3, 2024

Unpacking Organizational Culture Defining Organizational Culture Organizational culture embodies the collective values, beliefs, and principles of organizational members and is a product of such factors as history, product, market, technology, strategy, type of employees, management style, and national culture.

Culture 100

Culture Underperforming Technical Team Agile Leadership 100

IM Insights

NOVEMBER 11, 2021

Believe it or not, this approach to strategy is usually not from the innovation team working on a new market-disrupting technology project, but the corporate strategy team working on incremental improvements to existing products. Steve Jobs believed he was going to change reality. Be the leader in your market! Learn More.

Strategy 52

Strategy Strategy Meeting Disruption 52

Kainexus

MARCH 24, 2024

With consumer preferences, market trends, and technology constantly shifting, retailers must adapt and innovate continuously to remain competitive. Staying ahead of the curve is paramount to success in the ever-evolving retail landscape. This is where the concept of continuous improvement becomes invaluable.

Trends 71

Trends Competition Meeting Culture 71

HYPE Innovation

MARCH 28, 2023

As markets expand and customers’ requirements grow rapidly, businesses need to be ready to meet their clients’ changing needs.

Meeting 130

Meeting Resources Marketing Change 130

IdeaScale

MARCH 30, 2021

Sustainability and the broader topic of Environmental, Social, and Corporate Governance (ESG) are often viewed as either marketing initiatives or related to a larger social aspect of basic good governance and responsibility to shareholders. Sometimes these are incremental changes, using a new material, for example.

Strategy 130

Strategy Strategy Meeting Innovation 130

Innov8rs

MARCH 26, 2023

In today's rapidly evolving business landscape, it’s crucial for corporates to stay in touch with their markets and anticipate disruption from various sources. In a market that is constantly evolving, they may not be sufficient. Where And How Is AI Changing Innovation Work? An example of this is Otter, a meeting assistant.

ChatGPT 59

ChatGPT Artificial Inteligence Change Trends 59

Business and Tech

JUNE 21, 2023

In fact, a whopping 78% of small- and midsize-business leaders reported a change in customers’ buying behavior as a direct result of the pandemic, according to research from Vistage Worldwide, Inc. While undoubtedly a challenge, a slowdown presents an opportunity to increase market share.

Engagement 236

Engagement Marketing Report Meeting 236

Paul Hobcraft

MAY 9, 2023

” With the argument, we need to change the innovation narrative and significantly update the innovation approach and processes to meet today’s and tomorrow’s business challenges. Lean Startup: This approach was about creating a minimum viable product (MVP) and testing it in the market to get customer feedback.

Artificial Inteligence 182

Artificial Inteligence Technical Review Agile Innovation 182

mjvinnovation

FEBRUARY 23, 2021

What is Product Market Fit? The source of competitive advantage is disruption, and whoever manages to survive it will differentiate themselves within the invisible hand of the market. That’s where Product Market Fit comes in. Often, managers encounter difficulties and obstacles to define their own situation in the market.

Marketing 52

Marketing Analysis Data Tips 52

Leapfrogging

APRIL 4, 2024

Goals and Objectives for Offsite Meetings To maximize the effectiveness of your executive offsite, it is crucial to establish clear goals and objectives. Objectives might include reassessing market position, exploring new partnerships, or setting performance targets.

Underperforming Technical Team 100

Underperforming Technical Team Strategy Strategy Technical Review 100

Leapfrogging

APRIL 4, 2024

Importance of Strategic Planning Offsites A strategic planning offsite is not just another meeting; it’s an investment in your organization’s future. They serve as a catalyst for change, a forum for problem-solving, and a way to foster team unity. What do you want to achieve by the end of this meeting?

Roadmap 100

Roadmap Design Underperforming Technical Team How To 100

Paul Hobcraft

JUNE 16, 2023

They are very short synopsis to get this base for my thinking and understanding, of why innovation processes and its management needs to change and how. Let me provide these: Increased agility : Embracing a Composable Innovation Enterprise Framework enables organizations to be more agile in responding to market changes and customer needs.

Agile 182

Agile Collaboration Innovation Competition 182

BrainZooming

DECEMBER 4, 2017

While everyone hopes these meetings are smart, strategic, and have a meaningful impact on the business , that rarely seems to be the case. 12 Reasons Budget Meetings Aren’t Strategic. Too often, budget meetings aren’t strategic. Budget meetings are not integrated with strategic planning and business strategy.

Meeting 94

Meeting Strategic Thinking eBook Strategic Management 94

mjvinnovation

DECEMBER 27, 2019

The above quote is just one of the numerous motivational phrases scattered in frames here at MJV Marketing. Around here, we are champions in promoting changes and taking ideas off the drawing board … but it wasn’t always like that. Our marketing team has grown a lot over the years. Every change generates discomfort.

Agile 52

Agile Marketing Course Meeting 52

Planview

APRIL 20, 2023

I managed the SDRs for 12 years and have done other jobs, including running numerous teams and programs, the Customer Cross-Sell Center for Excellence, the RFX team, Demand Generation Marketing and Strategic Sales Initiatives. Planview is very in tune with what’s happening, and the products are always growing and changing.

Meeting 98

Meeting Groups Learning Company 98