Thursday Theory Tips – How do I plan my new venture?
Christensen Institute
SEPTEMBER 7, 2023
MacMillan, is a way to plan new ventures that allows for the uncovering, testing, and if necessary the reversal of assumptions made when starting a new project. A new venture doesn’t rely on past data, so managers and innovators rely on assumptions of the market, the company, even the consumer (or nonconsumer in the case of new markets).
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