Paul Hobcraft

APRIL 9, 2020

We are in a very different time, a social distancing time that might lead to a different type of work, one that you will have to be forced to stand out from the crowd as a socially engaged person. Travel might become off-limits for many. This is a time for your social engagement. You need to stand out and be recognized.

Engagement 321

Engagement Technical Review Creativity Change 321

Paul Hobcraft

FEBRUARY 2, 2022

We then were at the point of being equipped for the innovative fitness journey necessary to travel. To lead that effort, you must continually reappraise what role your company is playing in the market ecosystem. I am happy to discuss this and how this can be applied to your organization and what it means in engagement and commitments.

Innovation 189

Innovation Competition Resources Analysis 189

BrainZooming

SEPTEMBER 7, 2016

Waiting at O’Hare airport for my flight, another business traveler stopped in front of me, and asked, “Mike Brown?” He’d been pointed in my direction to talk about content marketing strategy and social media and just happened to run into me in the hallway at O’Hare. Those are only eight reasons.

Engagement 40

Engagement Marketing Strategy Strategy 40

Business and Tech

DECEMBER 27, 2021

Event marketers must continually adapt and innovate, with an eye on delivering unified live and digital experiences. . I never imagined I’d be contemplating the upside of the global pandemic, but truth is that the tremendous disruption in the event marketing industry has obliged us to imagine and create new concepts in event experiences.

Engagement 130

Engagement Data Industry Marketing 130

Paul Hobcraft

NOVEMBER 16, 2020

We need to engage in different ecosystems and participate in new platform learning to take advantage of the changes taking place all around us. To quote Chuck Robbins, the Cisco CEO and Chairman “ We believe that no one company can deliver the full breadth of technology solutions that customers need at the pace the market requires ”.

Change 217

Change Collaboration Industry Artificial Inteligence 217

The Human Factor

JULY 18, 2022

What’s that one common trait you would find in almost all successful marketers? . However, like it or not, presentations are an integral part of marketing. . Strong presentation skills pretty much underline every aspect of marketing. 9 Techniques for improving digital marketing presentations . Tell stories .

Marketing 36

Marketing Data Study Case Study 36

Paul Hobcraft

JUNE 15, 2022

Technologies in development and emerging on the market, that have to go through validation and commercialization and the critical need for scaling up. Overview of different stages of energy technologies within a three horizon framing and the immediate questioning of their impact on business models and markets is introduced.

Technology 204

Technology Management System Change 204

Paul Hobcraft

AUGUST 24, 2020

Often innovation succeeds or fails by the personal involvement and engagement of a ‘selected’ few. It lays out a clear improvement path for innovation to travel. Whereas back-end leaders would tend to be in charge of clinical development, manufacturing, or marketing-driven activities.

Leadership 246

Leadership Innovation Comparison Software 246

Jeffrey Phillips

JUNE 29, 2021

I like to eat ice cream at home, and when I am traveling I like to sample the local styles and flavors. Yet another person says "innovation" and means crowdsourcing and employee engagement systems. I'll start out this post by noting that I like ice cream. In fact, one could say that I am a connoisseur of ice cream. And so on.

Crowdsourcing 317

Crowdsourcing Innovation Project Marketing 317

Thinkers360 - Thought Leader Interviews

MARCH 31, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! I travel around the whole world for my keynotes on Design Thinking and Innovation.

Design Thinking 52

Design Thinking Leadership Innovation Marketing 52

Thinkers360 - Thought Leader Interviews

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! My least favorite part of the market research field was forecasting. ML: Be curious.

Video 52

Video Leadership Marketing Artificial Inteligence 52

mjvinnovation

AUGUST 9, 2019

This model enables a better development of marketing strategies in the information age: what we call Market Mining is the combination of these techniques. Market Mining: Joining Data Mining to Marketing. Market Mining: Joining Data Mining to Marketing. The 5 P’s of Market Mining.

Data 40

Data Marketing Strategy Strategy 40

Leapfrogging

FEBRUARY 12, 2024

A focus on innovation helps companies to adapt to rapidly changing markets, embrace new technologies, and stay ahead of the competition. The right speaker will not only understand the latest trends in innovation but also possess the qualities of a good keynote speaker , such as the ability to inspire and engage a corporate audience.

Technical Review 100

Technical Review Trends Innovation Engagement 100

Tullio Siragusa

JULY 24, 2023

Employees become mere executors of orders, leading to a lack of engagement and motivation. A command-and-control culture slows down decision-making processes, making it harder for a company to respond to changes in the market promptly. Result: This empathetic redesign led to increased market share and strong customer loyalty.

Design Thinking 108

Design Thinking Culture Design Underperforming Technical Team 108

BrainZooming

JUNE 21, 2016

On Friday, June 17 th , I was in Curaçao, located just north of Venezuela, to present a ¾ day workshop on social media and content marketing strategy for the Curaçao Tourist Board. 43 Resources for Strategic Branding and Engagement with Social Media and Content Marketing. 16 Content Marketing Formulas. Twitter Is a Waste?

Resources 70

Resources Marketing Strategy Strategy 70

The Human Factor

AUGUST 3, 2022

Many people now consider content marketing as a crucial tactic for gaining, retaining, and growing an audience. 83% of 300 marketers who participated in a survey believe that currently, video content is more crucial than ever , and utilizing it in business models is a unique method to promote ideas and raise brand awareness.

Video 36

Video Marketing Strategy Strategy 36

Paul Hobcraft

NOVEMBER 22, 2020

He is a great teacher to engage with and passionate about diversity in opinion and knowledge sharing. Can this be extended to shipping or air travel? The 2021 winning team will receive €10,000 to help them bring their app to the market and the two finalists respectively €5,000 and €3,000.

Innovation 328

Innovation Competition Technology Industry 328

Paul Hobcraft

APRIL 1, 2018

It can be related to your travel to make it less complicated, more integrated in design so when you undertake a journey you have a collective knowledge of where you are going, the way you are travelling; in purchases of the travel tickets, hotel choice, and suggestions of where to eat and visit on your trip.

Learning 189

Learning Design Innovation Technology 189

BrainZooming

SEPTEMBER 21, 2016

Want to hang out with some of the Brainzooming crew in San Francisco next week and learn all kinds of valuable information on content marketing, social media, marketing strategy, and branding? I’ll be doing workshops on content marketing and collaborative branding strategy. Keep reading for the code! – Mike Brown.

Conference 40

Conference Marketing eBook Strategic Management 40

Qmarkets

JANUARY 17, 2023

We’re right at the beginning of an era of market disruption affecting sweeping, radical changes to personal and public transport, and the pressure on companies to innovate is coming from all directions. In H1 last year, EVs’ market share of new car sales stood at 11.3% , almost double that of the same period in 2021.

Industry 98

Industry Trends Innovation Technology 98

Business and Tech

MARCH 18, 2022

Doors may lead to advantageous career opportunities, greater influence, international travel, or pioneering new frontiers. I am looking forward to developing new skills that will make me more marketable for other roles besides chemical engineering. A result is a personalized and rich life lived. For many of us, an M.B.A.

Leadership 130

Leadership Technical Review Industry Case Study 130

Innovators Alliance

NOVEMBER 22, 2023

Smart companies however, respond to leaner budgets by deploying non-traditional methods that are both cheaper and tend to engage customers in creative new ways. Companies like these keep their cost-conscious creative market juices flowing regardless of the economic climate.

Technical Review 59

Technical Review Innovation LEAN Resources 59

Paul Hobcraft

OCTOBER 18, 2021

Choices have been forced upon us due to lockdowns, corvid, supply chain disruptions; we have not been free to choose, travel or socialise as we have in the past. Corporations are in real danger of missing the “wave” in surfing and peeking consumer interesting they do not achieve a very high level of market engagement.

Innovation 328

Innovation Change Disruption Resources 328

Paul Hobcraft

JUNE 14, 2018

Presently I work as an independent but find this has its marketing difficulties so I need a greater exposure and through social media, I feel I can achieve this. The more traditional channels to market still yield more but I think, no I believe this is changing but it is early days. Connecting is one thing, engaging is another!

Engagement 213

Engagement Innovation Marketing Strategy 213

Rmukesh Gupta

MARCH 11, 2021

One way to do that is to travel to places that your peers don’t travel to, wear tinted glass (idea filters – read different things, attend different conferences, listen to different podcasts, watch different movies, watch different documentaries, etc). How easy or difficult is it going to be for someone to engage you?

How To 91

How To Conference Engagement Culture 91

Thinkers360 - Thought Leader Interviews

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! I do take days of personal time off to give webinars and travel to events to speak.

Leadership 52

Leadership Marketing Project Management 52

Destination Innovation

SEPTEMBER 4, 2016

Channel – how you get to market. From Cola to Space travel, all the many Virgin companies share a fun, challenger image. Customer Engagement – the client experience. It is clear that a firm can innovate in each of its structural functions – e.g. in Sales, Marketing, Operations and HR. Brand – the promise you make.

Radical Innovation 194

Radical Innovation Innovation Disruption Collaboration 194

BrainZooming

JANUARY 16, 2018

Before an impending purge of The Wall Street Journal back issues in my office, I reviewed an article from a late December 2017 issue: The New Age of Bespoke Travel. The article, by Nina Sovich, details how certain travel agents have reinvented themselves to compete when online trip planning now dominates over help from actual travel agents.

Strategic Thinking 81

Strategic Thinking Exercises eBook Strategy 81

IdeaScale

APRIL 7, 2020

Without fear of saying the wrong thing and by having the freedom to participate in their own training, employees will be more engaged in the training materials. As we’ve established, the market has never been as competitive as it is today, and it’ll get more competitive tomorrow. But what does it mean in relation to training?

Training 182

Training Learning How To Agile 182

Innov8rs

MARCH 27, 2023

Innov8rs | Establishing product-market fit is critical for any new corporate venture, but that's just one component of successful corporate venture building. As many of us know from first-hand experience, a venture's success is not guaranteed even with a product-market fit, as it may still face failure or termination by the corporation.

Technical Review 80

Technical Review Marketing Leadership Ideation 80

Paul Hobcraft

JUNE 3, 2019

Much of our innovation work today is caught up in out-of-date information, poor and inadequate data, restricted research and limited market understanding. This being ‘digitally connected’ can provide the catalyst to a greater level of innovative solutions that are far more aligned to customer and market needs.

Data 208

Data Innovation Design Marketing 208

Ecosystems4Innovating

SEPTEMBER 1, 2023

The marketplace, the third part, often gets left to last when those achieving this new solution realize it needs a place for actual exchange, a thriving buyer/seller market. Imagine a real market where you shop. Increasing scope for a total addressable market.

Design 64

Design Agile Software Review Technical Review 64

Paul Hobcraft

AUGUST 8, 2022

As rising prices are seen not just in essentials (food, energy, stable items and services) but in items we have taken for granted (airfares, travel, well-being, clothing) and our accepted needs of everyday life (technology, fuel, water, heating), we become confronted and begin to react, in anger, despair and needed support.

Agile 219

Agile Innovation Change Disruption 219

Paul Hobcraft

OCTOBER 3, 2016

There are many outside our existing organizations, standing impatiently at the gates, waiting to come in and take over with market breaking concepts through different business models. Why not come and join us as we travel this journey. The Status Quo is history. A new innovation era is at hand and we all have the wish to understand it.

Collaboration 273

Collaboration Technical Review Disruption Innovation 273

Paul Hobcraft

AUGUST 16, 2023

We must nurture innovation and continuously look for ways to facilitate its pathway in the Energy Transition we are presently travelling. We need to keep pushing for discoveries, experimentation, and demonstrating. Our economic prosperity will be determined by transforming the energy sector, and it is through innovation we will achieve this.

Innovation 130

Innovation System Design Technology 130

Qmarkets

JANUARY 17, 2023

We’re right at the beginning of an era of market disruption affecting sweeping, radical changes to personal and public transport, and the pressure on companies to innovate is coming from all directions. In H1 last year, EVs’ market share of new car sales stood at 11.3% , almost double that of the same period in 2021.

Industry 52

Industry Innovation Trends Technology 52

Planview

OCTOBER 26, 2022

Successful, happy teams create incredible work, and the marketing and demand generation teams at Planview do exactly that. Based out of Colorado, Anthony Fowler has worked on our sales team in the past and now serves as one of our Demand Generation Specialists on the Marketing team. Everyone is engaged and wants to be here.

Meeting 98

Meeting Software Leadership Marketing 98