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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better. So easy to say, yet it does seem so very hard to achieve.

Marketing 235
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Lateral Thinking in Business Strategy

Destination Innovation

Dyson disrupted the vacuum cleaner market by creating bagless vacuum cleaners, a concept that challenged the traditional vacuum design and improved performance. This clever move diversified their platform and added a new dimension to the travel industry. Dyson’s Bagless Vacuum Cleaners : What can we remove?

Strategy 169
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Choosing your direction of travel

Paul Hobcraft

We need to engage differently. For instance, earlier engagement with governments, with research institutes, publishing new findings in more open ways, less restrictive on a sharing data all might allow the communities to search for a different model of discovery to commercialization. We need to engage differently.

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Innovation and the Baskin-Robbins effect

Jeffrey Phillips

I like to eat ice cream at home, and when I am traveling I like to sample the local styles and flavors. Yet another person says "innovation" and means crowdsourcing and employee engagement systems. How to choose This raises another Baskin-Robbins dilemma: how to choose across highly variable projects with uncertain outcomes.

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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

It’s a more profound reflection of its core, influencing its product quality, pricing, employee relations, and customer engagement. Carving an Identity: Different Strokes for Different Brands In a market teeming with competitors, what sets a brand apart? Launch a limited edition to sense the market pulse.

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Phasing the Energy Transition by Technology and Horizon Management

Paul Hobcraft

Technologies in development and emerging on the market, that have to go through validation and commercialization and the critical need for scaling up. Overview of different stages of energy technologies within a three horizon framing and the immediate questioning of their impact on business models and markets is introduced.

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Thought Leader and Influencer Interview with Dr. Cynthia Young, Founder & CEO, CJ Young Consulting

Thinkers360 - Thought Leader Interviews

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! On my weekends, I spend a few hours on both Saturday and Sunday on bigger projects.