Daniel Burrus

MARCH 20, 2019

There is little doubt that VR has the potential to revolutionize the entire entertainment, tourism and even learning industries if audiences adopt the concept of strapping a device to their heads. Removing the everyday distractions of modern life and locking consumers away in an entirely immersive experience is every marketer’s dream — so before “plugging in,” we should all consider the potential implications of the use of this unregulated technology to manipulate us.

Marketing 68

Marketing Video Big Data Data 68

Greatest. Idea. Ever.

JANUARY 12, 2020

The company has announced that the Sero, a 43-inch 4K TV that can switch from landscape mode (the default) to a portrait orientation, is coming to the US and other global markets. The idea that content has to be designed with the format in mind because it means that technology is actually profoundly changing the way that entertainment is designed and performed. We’ve all been there.

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Video Design Course Change 33

The Human Factor

NOVEMBER 16, 2020

Have you ever noticed that all the best marketing tactics are the least expected? . In this post, we take a look at some of the best marketing tactics and why they’re often so unexpected. Persona-Based eBook Marketing. Use Entertainment Events.

Examples 36

Examples eBook Marketing Company 36

BrainZooming

JUNE 21, 2016

On Friday, June 17 th , I was in Curaçao, located just north of Venezuela, to present a ¾ day workshop on social media and content marketing strategy for the Curaçao Tourist Board. Angelo Harms, the CTB’s digital marketing manager, was a great host and arranged the content marketing strategy workshop for eighty social media professionals in the island’s travel and hospitality industry. 43 Resources for Strategic Branding and Engagement with Social Media and Content Marketing.

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Resources Marketing Strategy Strategy 56

BrainZooming

APRIL 8, 2016

Five Things Your Content Marketing Strategy Should Deliver. While Kodi Foster presented lots of great ideas, that whole very little free time necessitates focusing on one item: this photo which details five things Kodi says audiences expect a brand’s online content marketing strategy to deliver for them. Entertainment – Provides amusement or enjoyment. His five-points form a strong checklist with which to assess your content marketing strategy.

Marketing 53

Marketing eBook Strategy Strategy 53

Adam Hartung

DECEMBER 7, 2019

Entertainment Innovation Marketing Strategy Television Trends Amazon prime apple TV netflix youtubeIn 2012, I wrote a post, "The Day TV Died". The trends were visible- Netflix was poised to explode and was the stock to own. What's your ad plan today?

Trends 46

Trends Marketing Strategy Strategy 46

BrainZooming

SEPTEMBER 7, 2016

He’d been pointed in my direction to talk about content marketing strategy and social media and just happened to run into me in the hallway at O’Hare. He is now the C-level sales and marketing executive at a B2B service company. His big question about social media and content marketing strategy was, “Why would a B2B company engage in these areas?” Share engaging, entertaining, and sought after information for the audience.

Marketing 77

Marketing Company Engagement Strategy 77

Innovation 360 Group

SEPTEMBER 21, 2018

The challenge lies in capturing, organizing, and testing ideas to bring new innovations to market fast enough to realise value. . Need (safe ty , productiv ity, entertainment or creativ ity etc ) . The post Bringing better Ideas to market faster with AI appeared first on Innovation Consultant | Innovation 360 | Home Of Innovation. Too many ideas? Many organizational leaders find this to be just as frustrating as not having enough.

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Marketing Analysis Radical Innovation Creativity 40

Greatest. Idea. Ever.

DECEMBER 30, 2020

And increasingly, I believe we’ll shop as a form of entertainment. it’s an economic driver that’s well understood in China, fueling a thriving video ecommerce market. Entertainment Technology

Video 39

Video Comparison Industry Trends 39

Greatest. Idea. Ever.

NOVEMBER 2, 2020

Marketing executives at various companies seem to agree with this sentiment. EntertainmentWhen I look in the mirror, I don’t see a 38 year old man. I see a 38 year old man-child. I suppose that’s a good thing.

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Marketing Company 48

Brunner

MAY 31, 2019

If you ask Jeff Shill, the creative director at ad agency Brunner, that means building a marketing strategy heavy on emotion. “It’s Marketing isn’t optional — it’s a ‘good cost,’ essential to bringing in revenues from these key customers and others,” according to the HBR article, written during the peak of the Great Recession which lasted from 2007-09. It’s not necessarily entertainment value; it’s reinforcing the feelings around a brand and the experience.”.

Marketing 40

Marketing Survey Creativity Company 40

Brunner

OCTOBER 3, 2019

When it comes to social media advertising, influencer marketing isn’t a new concept—especially for the Millennial and Generation X consumer. Wondering about the power of influencer marketing? According to Influencer Marketing Hub , in December of 2016, 63 influencers posted vague graphics to their Instagram pages with the hashtag, #FyreFest. What is Influencer Marketing? The benefits of influencer marketing are expanding.

Engagement 48

Engagement Marketing Groups Study 48

Rmukesh Gupta

OCTOBER 3, 2016

A few weeks back, I got an email from the airline announcing that they will equip their aircrafts with wi-fi and if I downloaded an app, I shall be able to have access to an array of inflight entertainment options. On my return trip, I asked the check-in clerk if the aircraft that I was about to board had the in-flight entertainment system and realized that she had no idea about what I was talking.

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System Examples Engagement Marketing 52

Innovation Excellence

APRIL 19, 2016

He wanted to own that segment of the market too and to prevent a competitor from seizing it. Continue reading → Business Models Consumer Innovation Entertainment Entrepreneurship Innovation Inspiration Profiles of Innovators Uncategorized Amazon Diversification Jeff Bezos kindle Online Commerce washington postDisrupt your own business before someone else does.

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Disruption Marketing Innovation Entrepreneurship 63

Greatest. Idea. Ever.

FEBRUARY 4, 2019

That honor belongs to a virtual concert held inside a video game in a stunt that could portend the future of entertainment. It truly felt like a glimpse into the future of interactive entertainment, where the worlds of gaming, music, and celebrity combined to create a virtual experience we’ve never quite seen before.”. Entertainment

Video 35

Video Marketing 35

Game-Changer

MAY 8, 2019

So I was prepared to pay the after-market prices. One key activity that has lead to their rise is their YouTube collaboration with Complex, where celebrities, athletes and entertainers go sneaker shopping. And my decision to buy the sneakers at Stadium Goods was one out of trust: I’m willing to pay over-market prices from them, not from individual resellers on eBay and StockX, because I believe they offer authentic and unworn sneakers.

Collaboration 109

Collaboration Culture Marketing Entrepreneurship 109

Innovation Excellence

APRIL 7, 2017

They are meant to inform, entertain and engage in much the same way that articles on any mainstream media site accomplish the same goal. Case Study Change Customers Digital marketing Advertising brand journalism Consumer EngagementThe stories aren’t meant to sell corn flakes. Naturally, there is a brand message, but it is subtle. True to the nature and mission of brand journalism.

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Case Study Study Engagement Marketing 61

Daniel Burrus

APRIL 29, 2020

For instance, it’s a definite Hard Trend in this quarantine that people are searching for entertainment while staying safe at home, and are willing to pay to be entertained. However, it’s a Soft Trend in that during a down economy, there’s no certainty that this will continue, although it’s highly likely as individuals will still find the means to pay something to be entertained.

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Agile Trends Examples Resources 49

Game-Changer

NOVEMBER 2, 2018

Recent research shows that 78 percent of chief marketing officers believe content is the future of marketing. Over two-thirds of marketing professionals responded that branded content is better than press releases, direct mail, or print advertising. Virtually nobody who uses Instagram, Twitter, or Facebook cares about a corporation’s marketing strategy, but everybody loves a good story or source of entertainment.

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Engagement Video Study Tools 133

Game-Changer

FEBRUARY 14, 2017

A quick story on how I applied this is the second startup I was a part of The Jumpitz; a kids entertainment group. The strategy was to present ourselves to our audience where they’d least expect a kids entertainment group to show up, and where the industry giants wouldn’t think of showing up either because it would be “below them” That last part is key, because it challenges a giants assumptions and beliefs. Illustration credit Christian Laborin.

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Disruption Resources Industry Strategic Thinking 136

Game-Changer

SEPTEMBER 13, 2017

Similar to how music bands have die hard fans, the video game industry isn’t far behind in generating a unique level of fandom that non-entertainment industry companies would only dream about having. Creativity entrepreneurship Greatness Innovation Marketing hideo kojima marketing metal gear solid Metal Gear Solid V The Phantom PainMetal Gear Solid V The Phantom Pain Birthday Easter Egg. As you may have read before on my blog; I’m a gamer.

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Video Industry Technology Company 76

The Human Factor

JANUARY 29, 2020

Digital marketing has broadly taken over most marketing campaigns and you can see why. Digital marketing is also easy to monitor and fast to implement. But digital marketing isn’t everything. In fact, since digital marketing took over lots of companies have slowly realized that it isn’t everything and have started to explore new ways to make more of traditional print marketing methods as well as Top Printing & Mailing Local Services.

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Case Study Exercises Design Study 5

Daniel Burrus

APRIL 22, 2020

Here are three that come to mind: Sports Entertainment. Disruption is a central component of the Anticipatory Organization Model , focusing closely on how Anticipatory Organizations and individuals can look at disruption and see enormous opportunities. The untimely situation we currently face with COVID-19 is no exception; not only has every industry been touched by the coronavirus pandemic and subsequent lockdown, every country has.

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Industry Video Engagement Examples 48

whataventure

FEBRUARY 20, 2018

It highly effectively uses gamification elements like rewards, virtual currency, badges, and social areas in order to support its users in the learning process with an outstanding and entertaining user experience. Blog Business Model Inspiration Marketing business model entrepreneurship experience gamification inspiration bite startupResearch shows that serial entrepreneurs develop business models more successfully than others by building on proven strategies.

Crowdsourcing 63

Crowdsourcing Engagement Learning Design 63

CorporateIntel

NOVEMBER 29, 2013

That “interactive movie” — as it was marketed — was a World War I flight simulation that followed the lives of the very first fighter pilots, trying to make combat sense of fragile biplanes curiously equipped with machine guns. I was CEO of SHOP.COM, Executive VP of Disney Online, and VP Entertainment and Education at Broderbund Software.

Brainstorming 40

Brainstorming Conference Software Study 40

New Markets Advisors

MARCH 26, 2019

I advocate for developing a rich understanding of consumers that allows companies to build successful products and market them in the right way. Yet entrepreneurs, marketers, product managers, and other innovators often get lost in the complexity of their businesses and their new ideas. Offer entertainment? —?The The fact that you can offer value by entertaining consumers seems so obvious that it’s hardly worth mentioning. I write frequently about Jobs to be Done ?—?a

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Survey Roadmap Comparison Video 46

BrainZooming

JANUARY 13, 2016

A sidewalk message to navigate the way to what is already a very visible landmark reminds me of my wife’s marketing activities in college. Before we dated, she was in charge of marketing for student activities at Fort Hays State University where we both earned our bachelor’s degrees. She was famous for using sidewalk signage to cut through the clutter and let students know which way they should walk to get to the latest music or entertainment program on campus.

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Strategic Thinking eBook Exercises Ideation 49

Adam Hartung

SEPTEMBER 22, 2015

In a market of 95million barrels per day production, electric cars made a difference of 25,000 to 70,000 barrels of lost consumption; ~.05%. Now you likely have shelved the DVD player, lost track of your DVD collection and stream all your entertainment. Markets that did not exist for mobile products 10 years ago are now huge. When markets shift, they often shift a lot faster than anyone predicts. The trends shift, and one market is rapidly displaced by another.

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Comparison Report Company Trends 54

Leapfrogging

FEBRUARY 27, 2020

Entertainment Fragmentation – The proliferation of competing content providers and apps, like Netflix, Amazon Prime Video, Disney+, and Hulu, will continue to contribute to the rapid growth of niche viewing audiences and the accelerated demise of cable television. Regardless of your industry or target markets, watch these disruptors closely. Disruption is everywhere. Here are 10 trends that will create opportunities – and threats – in 2020.

Trends 109

Trends Disruption Internet of things Data 109

Adam Hartung

JULY 8, 2015

Because between 2011 and 2013 Nokia had already lost half its market share. Why would any developer build an app for a Windows phone, when almost the entire market was iOS or Android? And there was no doubt that Windows 8 had missed the mobile market. Only we continue to see that the market is wildly indifferent to Windows 10 and hybrids. Less than 5% market share. It wasn’t a technology prediction, it was a market prediction.

Competition 46

Competition Software Strategy Strategy 46

Paul Hobcraft

NOVEMBER 16, 2020

To quote Chuck Robbins, the Cisco CEO and Chairman “ We believe that no one company can deliver the full breadth of technology solutions that customers need at the pace the market requires ”. Ecosystems need to form to take advantage of many rapidly emerging market opportunities.

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Change Industry System Engagement 165

Destination Innovation

JULY 5, 2017

Knudstorp sold all the peripheral activities including many overseas properties and the Legoland parks which are now owned by Merlin Entertainments. David Gram, Head of Marketing at Lego’s Future Lab, said, “We only develop the few key features that are really needed. We throw it into the market and get feedback from consumers.”. In a brilliant stroke of marketing Lego licensed Star Wars characters and vehicles.

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Examples Video Study Agile 153

Jeffrey Phillips

DECEMBER 8, 2020

All of them entertained the ideas, but few seriously supported him. They were happy to listen and entertain Columbus but were not willing to support him. He did not find a new trade route to India to corner the spice market.

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Project Resources Learning Design 148

IdeaScale

MARCH 19, 2019

The results of innovation may be a stronger market share or an extended market. Innovation helps you take market share, or upgrade the experience of existing users. Disruption creates new markets or fundamentally changes how you think of a product or service. For example, you used to think of home entertainment in terms of going to Blockbuster on a Friday night, but now you think of it as streaming a movie or TV series on Netflix. Market effect.

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Disruption Marketing Tips Video 109

CorporateIntel

DECEMBER 23, 2016

Word on the street is that entertainment options for the 2017 Presidential Inauguration are sparse, and that President-elect Donald Trump is not at all happy about being snubbed by Hollywood. Naturally I have a few conditions: 1) Following the swearing-in, I must get an offer to become the President’s head speech writer at market rate with full Congressional retirement benefits when I am fired.

Competition 46

Competition Groups Creativity Design 46

Destination Innovation

SEPTEMBER 4, 2016

Channel – how you get to market. E.g. Blizzard Entertainment’s World of Warcraft gives players a collaborative gaming experience. It is clear that a firm can innovate in each of its structural functions – e.g. in Sales, Marketing, Operations and HR. How many types of innovation are there? The simplest way to categorize innovation is into two forms – incremental and radical. Incremental innovation is an improvement in an existing thing (e.g. product, process or service).

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Radical Innovation Collaboration Industry Meeting 171

Leapfrogging

JUNE 3, 2020

The entertainment industry was already undergoing digital disruption. Consulting is a $250 billion behemoth global market. Even prior to Covid-19, market growth had all but screeched to a halt with growth estimates for 2020 at 0.5 The consulting industry was already being disrupted before the coronavirus. Now the disruption is accelerating. If you work with consultants or have your own consultancy, take note: Things are changing, fast.

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Change Industry Trends Video 100

IdeaScale

SEPTEMBER 28, 2017

It is innovation that opens the company to new markets or changes the way customers interact with the market or the industry. Businesses must grow by finding new markets and improving what they offer and how they interact with their customers and clients. Often, close contact with customers and entertaining new ideas lead to breakthroughs. A breakthrough can be an even bigger deal than a disruption.

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Disruption Marketing Innovation Strategy 172

Destination Innovation

DECEMBER 6, 2016

Nobody knows for sure whether the play will be a success until it goes to market and is seen by real audiences. Sometimes the show flops but more often the results are brilliantly entertaining. Most innovation initiatives are planned and programmatic. We focus on a challenge, analyse the problem, brainstorm some great ideas and then put together teams to implement the best ones.

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Brainstorming Resources Agile Groups 175

Innovation 360 Group

APRIL 4, 2019

Crowdsourcing has changed nearly everything in the 21st century, from computing to business operations to startup funding to entertainment, redrawing markets and reshaping political life. “I want you to act as if you would in a crisis. I want you to act as if the house is on fire. Because it is.”. –Greta Thunberg, Swedish climate activist and youth leader. What are your plans for raising awareness and taking action on Earth Day, April 22?

Crowdsourcing 79

Crowdsourcing Resources Data Groups 79

Jeffrey Phillips

JUNE 30, 2020

In a locked down economy, much of our discretionary spending (entertainment, travel, dining out, etc) cannot happen. If the dollar grows stronger, businesses will suffer from weak local demand and products will be considered expensive in the export market, meaning many companies will struggle to drive sales in the US or abroad. Amazon will take even more of the retail market for may of the same reasons.

Tips 113

Tips Analysis Data Company 113

The BMI Lab Blog

DECEMBER 18, 2020

In the consumer market, the trend has been growing since the mid-2010s and the explosion of the streaming wave: anything from music, movies, TV shows, documentaries and gaming. The world is digital – that is, at least since the beginning of the COVID-19 pandemic.

Examples 52

Examples Company Industry Disruption 52

Destination Innovation

AUGUST 18, 2015

The game Angry Birds was a huge hit for the Finnish game developers, Rovio Entertainment. The target market liked the product but could not afford it so it was a commercial failure. It sold over 20 million copies on various mobile platforms. The spin-off products include books and a Sony film. Angry Birds was released in 2009. It was the 52 nd game that Rovio had launched since the company was founded in 2003. There were 51 earlier attempts before the big hit arrived.

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Examples Design Innovation Project 155