#1,596 – Best of CES 2020: Quibi, Sero, and the Future of Entertainment

Greatest. Idea. Ever.

The company has announced that the Sero, a 43-inch 4K TV that can switch from landscape mode (the default) to a portrait orientation, is coming to the US and other global markets. We’ve all been there.

Virtual Reality and Subliminal Marketing

Daniel Burrus

There is little doubt that VR has the potential to revolutionize the entire entertainment, tourism and even learning industries if audiences adopt the concept of strapping a device to their heads. Removing the everyday distractions of modern life and locking consumers away in an entirely immersive experience is every marketer’s dream — so before “plugging in,” we should all consider the potential implications of the use of this unregulated technology to manipulate us.

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Content Marketing Strategy – 43 Resources from Our Curaçao Workshop!

BrainZooming

On Friday, June 17 th , I was in Curaçao, located just north of Venezuela, to present a ¾ day workshop on social media and content marketing strategy for the Curaçao Tourist Board. 43 Resources for Strategic Branding and Engagement with Social Media and Content Marketing.

The Remarkable, Predictable Decline of TV

Adam Hartung

Entertainment Innovation Marketing Strategy Television Trends Amazon prime apple TV netflix youtubeIn 2012, I wrote a post, "The Day TV Died". The trends were visible- Netflix was poised to explode and was the stock to own. What's your ad plan today?

Content Marketing Strategy – 5 Things Your Content Can Deliver

BrainZooming

Five Things Your Content Marketing Strategy Should Deliver. Entertainment – Provides amusement or enjoyment. His five-points form a strong checklist with which to assess your content marketing strategy. What a strong first day at the Brand Strategy Conference in New York.

Content Marketing Strategy – 8 Reasons a B2B Company Should Engage in Social Media

BrainZooming

He’d been pointed in my direction to talk about content marketing strategy and social media and just happened to run into me in the hallway at O’Hare. He is now the C-level sales and marketing executive at a B2B service company.

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Spinglish for Innovators

Innovation Excellence

Continue reading → Book Review Creativity Entertainment Psychology Uncategorized marketing Communication Cristopher Cerf Henry Beard Humor language politics Satire Spin Spin Doctor SpinglishWhy is Spinglish important to innovation practitioners?

Are You Setting Yourself Up For Failure

Rmukesh Gupta

A few weeks back, I got an email from the airline announcing that they will equip their aircrafts with wi-fi and if I downloaded an app, I shall be able to have access to an array of inflight entertainment options.

Three Lessons in Innovation from Jeff Bezos

Innovation Excellence

He wanted to own that segment of the market too and to prevent a competitor from seizing it. Disrupt your own business before someone else does. Offering second hand books at low margin threatened Amazon’s higher value new book sales but this did not bother Bezos.

Companies that last through recessions share this marketing tactic

Brunner

If you ask Jeff Shill, the creative director at ad agency Brunner, that means building a marketing strategy heavy on emotion. “It’s Marketing isn’t optional — it’s a ‘good cost,’ essential to bringing in revenues from these key customers and others,” according to the HBR article, written during the peak of the Great Recession which lasted from 2007-09. It’s not necessarily entertainment value; it’s reinforcing the feelings around a brand and the experience.”.

Influencer Marketing: What it Is and Why Your Brand Should Consider It

Brunner

When it comes to social media advertising, influencer marketing isn’t a new concept—especially for the Millennial and Generation X consumer. Wondering about the power of influencer marketing? According to Influencer Marketing Hub , in December of 2016, 63 influencers posted vague graphics to their Instagram pages with the hashtag, #FyreFest. What is Influencer Marketing? The benefits of influencer marketing are expanding.

#1,456 – Fortnite’s Big Night

Greatest. Idea. Ever.

That honor belongs to a virtual concert held inside a video game in a stunt that could portend the future of entertainment. Entertainment

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The Power of Brand: It Starts With Trust

Game-Changer

So I was prepared to pay the after-market prices. One key activity that has lead to their rise is their YouTube collaboration with Complex, where celebrities, athletes and entertainers go sneaker shopping. entrepreneurship Marketing branding marketing

How Big Brands Move to Brand Journalism

Innovation Excellence

They are meant to inform, entertain and engage in much the same way that articles on any mainstream media site accomplish the same goal. Case Study Change Customers Digital marketing Advertising brand journalism Consumer EngagementThe stories aren’t meant to sell corn flakes.

Redefine Risk in the Face of the Unknown

Daniel Burrus

For instance, it’s a definite Hard Trend in this quarantine that people are searching for entertainment while staying safe at home, and are willing to pay to be entertained.

Why You Should Master The Art Of Storytelling

Game-Changer

Recent research shows that 78 percent of chief marketing officers believe content is the future of marketing. Over two-thirds of marketing professionals responded that branded content is better than press releases, direct mail, or print advertising.

Discover New Opportunities Never Before Available

Daniel Burrus

Here are three that come to mind: Sports Entertainment. Disruption is a central component of the Anticipatory Organization Model , focusing closely on how Anticipatory Organizations and individuals can look at disruption and see enormous opportunities.

How to Make the Most of Print Marketing

The Human Factor

Digital marketing has broadly taken over most marketing campaigns and you can see why. Digital marketing is also easy to monitor and fast to implement. But digital marketing isn’t everything. Contributed post –. source.

How Startups Slay Giants

Game-Changer

A quick story on how I applied this is the second startup I was a part of The Jumpitz; a kids entertainment group. Our business model wasn’t that different from anyone else, one giant actually copied our concept, but the way we approached marketing and community building was different.

Care More: How You Create Loyal Customers and Fans

Game-Changer

Similar to how music bands have die hard fans, the video game industry isn’t far behind in generating a unique level of fandom that non-entertainment industry companies would only dream about having. Metal Gear Solid V The Phantom Pain Birthday Easter Egg.

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Game On! Turn Your Product Into An Experience – Business Model Inspiration #5

whataventure

It highly effectively uses gamification elements like rewards, virtual currency, badges, and social areas in order to support its users in the learning process with an outstanding and entertaining user experience.

Wings: Remastered and Revisited

CorporateIntel

That “interactive movie” — as it was marketed — was a World War I flight simulation that followed the lives of the very first fighter pilots, trying to make combat sense of fragile biplanes curiously equipped with machine guns.

The 10 Reasons People Buy New Products

New Markets Advisors

I advocate for developing a rich understanding of consumers that allows companies to build successful products and market them in the right way. Yet entrepreneurs, marketers, product managers, and other innovators often get lost in the complexity of their businesses and their new ideas.

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7 Strategic Thinking Questions – What Happens on the Way to Your Brand?

BrainZooming

A sidewalk message to navigate the way to what is already a very visible landmark reminds me of my wife’s marketing activities in college. Before we dated, she was in charge of marketing for student activities at Fort Hays State University where we both earned our bachelor’s degrees.

10 Disruptive Trends for 2020

Leapfrogging

Entertainment Fragmentation – The proliferation of competing content providers and apps, like Netflix, Amazon Prime Video, Disney+, and Hulu, will continue to contribute to the rapid growth of niche viewing audiences and the accelerated demise of cable television. Regardless of your industry or target markets, watch these disruptors closely. Disruption is everywhere. Here are 10 trends that will create opportunities – and threats – in 2020.

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Nine Short Innovation Lessons from Lego

Destination Innovation

Knudstorp sold all the peripheral activities including many overseas properties and the Legoland parks which are now owned by Merlin Entertainments. David Gram, Head of Marketing at Lego’s Future Lab, said, “We only develop the few key features that are really needed.

Why Tesla Could Be the Next Apple – and Put a Hurt On Exxon

Adam Hartung

In a market of 95million barrels per day production, electric cars made a difference of 25,000 to 70,000 barrels of lost consumption; ~.05%. Now you likely have shelved the DVD player, lost track of your DVD collection and stream all your entertainment.

The Inaugural: A Modest Proposal

CorporateIntel

Word on the street is that entertainment options for the 2017 Presidential Inauguration are sparse, and that President-elect Donald Trump is not at all happy about being snubbed by Hollywood.

The Ten Types of Innovation

Destination Innovation

Channel – how you get to market. E.g. Blizzard Entertainment’s World of Warcraft gives players a collaborative gaming experience. It is clear that a firm can innovate in each of its structural functions – e.g. in Sales, Marketing, Operations and HR.

Gamification: An Ideal Methodology for Dealing with Big HR Challenges

Innovation Excellence

It involves generating games and entertainment out of processes and methodologies that weren’t originally that way. In 2018, the gamification market generated 6.8

Which is better – Planned or Emergent Innovation?

Destination Innovation

Nobody knows for sure whether the play will be a success until it goes to market and is seen by real audiences. Sometimes the show flops but more often the results are brilliantly entertaining. Most innovation initiatives are planned and programmatic.

#1,643 – Micrashell

Greatest. Idea. Ever.

That’s where Micrashell, a suit specifically designed for nightlife and entertainment, comes into play. But one can easily imagine a future in which we all kinds of different designer suits hit the market, ones for partying and ones for more formal occasions.

Innovation or Disruption: What’s Your Aim?

IdeaScale

The results of innovation may be a stronger market share or an extended market. Innovation helps you take market share, or upgrade the experience of existing users. Disruption creates new markets or fundamentally changes how you think of a product or service. For example, you used to think of home entertainment in terms of going to Blockbuster on a Friday night, but now you think of it as streaming a movie or TV series on Netflix. Market effect.

6 Trends Reshaping the Hotel Industry

whataventure

The 8 recurring trends we identified are: alternative entertainment, augmented reality, customization, intelligent wearables, platforms, slope analytics and sensors, smart protection and finally sustainability. Alternative entertainment.

A $7.6B Write-off Plus Layoffs Is Never a Good Sign Microsoft

Adam Hartung

Because between 2011 and 2013 Nokia had already lost half its market share. Why would any developer build an app for a Windows phone, when almost the entire market was iOS or Android? And there was no doubt that Windows 8 had missed the mobile market. Less than 5% market share.

Innovate your way through tough times

Values Centered Innovation

Our habitual sources of entertainment, access to healthcare, ways of working, supply chain management… all put aside. With all the health and economic turmoil, it’s natural to experience heightened concern and fear. Fear that can slow down our personal and collective recovery.

The Rise of Video Game Streaming Platforms

Brunner

In-person entertainment is largely at a halt right now, opening the door even wider for online entertainment. Streaming, once a niche market, has boomed over the past few years as a way for viewers to watch people play popular video games, quickly becoming one of the most popular forms of entertainment. Actors, politicians, comedians, and musicians have all flocked to the live streaming market to connect with their fans through a variety of streaming platforms.

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Iterate, Iterate, Iterate, Innovate

Destination Innovation

The game Angry Birds was a huge hit for the Finnish game developers, Rovio Entertainment. The target market liked the product but could not afford it so it was a commercial failure. It sold over 20 million copies on various mobile platforms.

Breakthrough Innovation or Disruptive Innovation?

IdeaScale

It is innovation that opens the company to new markets or changes the way customers interact with the market or the industry. Businesses must grow by finding new markets and improving what they offer and how they interact with their customers and clients. Often, close contact with customers and entertaining new ideas lead to breakthroughs. A breakthrough can be an even bigger deal than a disruption.

Exciting Innovations at CES 2020

Yet2

This was the second year yet2 sent team members to the conference, which markets itself as “The Global Stage for Innovation.” Earlier this month, we were among the 175,000+ industry professionals who attended CES 2020 in Las Vegas.

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Fix the Planet – Protect Our Species

Innovation 360 Group

Crowdsourcing has changed nearly everything in the 21st century, from computing to business operations to startup funding to entertainment, redrawing markets and reshaping political life. “I want you to act as if you would in a crisis. I want you to act as if the house is on fire. Because it is.”. –Greta Thunberg, Swedish climate activist and youth leader. What are your plans for raising awareness and taking action on Earth Day, April 22?

The 3 Crucial Pieces of Effective Innovation

Econic

asked John Rood, head of marketing of the Disney Channel. For him and Disney, that was special entertainment with heart. If they make it special with heart, but forget to make it entertaining, they fail. The date on my calendar was approaching and my fear was growing….

The Many Types of Innovation

Destination Innovation

Channel – how you get to market. E.g. Blizzard Entertainment’s World of Warcraft gives players a collaborative gaming experience. It is clear that a firm can innovate in each of its structural functions – e.g. in Sales, Marketing, Operations and HR.