Expert insights. Personalized for you.
I advocate for developing a rich understanding of consumers that allows companies to build successful products and market them in the right way. Yet entrepreneurs, marketers, product managers, and other innovators often get lost in the complexity of their businesses and their new ideas. MORE
asked John Rood, head of marketing of the Disney Channel. For him and Disney, that was special entertainment with heart. If they make it special with heart, but forget to make it entertaining, they fail. The date on my calendar was approaching and my fear was growing…. MORE
The results of innovation may be a stronger market share or an extended market. Innovation helps you take market share, or upgrade the experience of existing users. Disruption creates new markets or fundamentally changes how you think of a product or service. For example, you used to think of home entertainment in terms of going to Blockbuster on a Friday night, but now you think of it as streaming a movie or TV series on Netflix. Market effect. MORE
It involves generating games and entertainment out of processes and methodologies that weren’t originally that way. In 2018, the gamification market generated 6.8 MORE
Because between 2011 and 2013 Nokia had already lost half its market share. Why would any developer build an app for a Windows phone, when almost the entire market was iOS or Android? And there was no doubt that Windows 8 had missed the mobile market. Less than 5% market share. MORE
Continue reading → Book Review Creativity Entertainment Psychology Uncategorized marketing Communication Cristopher Cerf Henry Beard Humor language politics Satire Spin Spin Doctor SpinglishWhy is Spinglish important to innovation practitioners? MORE
He wanted to own that segment of the market too and to prevent a competitor from seizing it. Disrupt your own business before someone else does. Offering second hand books at low margin threatened Amazon’s higher value new book sales but this did not bother Bezos. MORE
Our habitual sources of entertainment, access to healthcare, ways of working, supply chain management… all put aside. With all the health and economic turmoil, it’s natural to experience heightened concern and fear. Fear that can slow down our personal and collective recovery. MORE
Word on the street is that entertainment options for the 2017 Presidential Inauguration are sparse, and that President-elect Donald Trump is not at all happy about being snubbed by Hollywood. MORE
Entertainment Innovation Marketing Strategy Television Trends Amazon prime apple TV netflix youtubeIn 2012, I wrote a post, "The Day TV Died". The trends were visible- Netflix was poised to explode and was the stock to own. What's your ad plan today? MORE
Recent research shows that 78 percent of chief marketing officers believe content is the future of marketing. Over two-thirds of marketing professionals responded that branded content is better than press releases, direct mail, or print advertising. MORE
A quick story on how I applied this is the second startup I was a part of The Jumpitz; a kids entertainment group. Our business model wasn’t that different from anyone else, one giant actually copied our concept, but the way we approached marketing and community building was different. MORE
He’d been pointed in my direction to talk about content marketing strategy and social media and just happened to run into me in the hallway at O’Hare. He is now the C-level sales and marketing executive at a B2B service company. MORE
That’s where Micrashell, a suit specifically designed for nightlife and entertainment, comes into play. But one can easily imagine a future in which we all kinds of different designer suits hit the market, ones for partying and ones for more formal occasions. MORE
If you ask Jeff Shill, the creative director at ad agency Brunner, that means building a marketing strategy heavy on emotion. “It’s Marketing isn’t optional — it’s a ‘good cost,’ essential to bringing in revenues from these key customers and others,” according to the HBR article, written during the peak of the Great Recession which lasted from 2007-09. It’s not necessarily entertainment value; it’s reinforcing the feelings around a brand and the experience.”. MORE
So I was prepared to pay the after-market prices. One key activity that has lead to their rise is their YouTube collaboration with Complex, where celebrities, athletes and entertainers go sneaker shopping. entrepreneurship Marketing branding marketing MORE
A few weeks back, I got an email from the airline announcing that they will equip their aircrafts with wi-fi and if I downloaded an app, I shall be able to have access to an array of inflight entertainment options. MORE
The company has announced that the Sero, a 43-inch 4K TV that can switch from landscape mode (the default) to a portrait orientation, is coming to the US and other global markets. We’ve all been there. MORE
The challenge lies in capturing, organizing, and testing ideas to bring new innovations to market fast enough to realise value. . Need (safe ty , productiv ity, entertainment or creativ ity etc ) . Too many ideas? MORE
Similar to how music bands have die hard fans, the video game industry isn’t far behind in generating a unique level of fandom that non-entertainment industry companies would only dream about having. Metal Gear Solid V The Phantom Pain Birthday Easter Egg. MORE
The game Angry Birds was a huge hit for the Finnish game developers, Rovio Entertainment. The target market liked the product but could not afford it so it was a commercial failure. It sold over 20 million copies on various mobile platforms. MORE
That honor belongs to a virtual concert held inside a video game in a stunt that could portend the future of entertainment. Entertainment MORE
Digital marketing has broadly taken over most marketing campaigns and you can see why. Digital marketing is also easy to monitor and fast to implement. But digital marketing isn’t everything. Contributed post –. source. MORE
When it comes to social media advertising, influencer marketing isn’t a new concept—especially for the Millennial and Generation X consumer. Wondering about the power of influencer marketing? According to Influencer Marketing Hub , in December of 2016, 63 influencers posted vague graphics to their Instagram pages with the hashtag, #FyreFest. What is Influencer Marketing? The benefits of influencer marketing are expanding. MORE
It is innovation that opens the company to new markets or changes the way customers interact with the market or the industry. Businesses must grow by finding new markets and improving what they offer and how they interact with their customers and clients. Often, close contact with customers and entertaining new ideas lead to breakthroughs. A breakthrough can be an even bigger deal than a disruption. MORE
They are meant to inform, entertain and engage in much the same way that articles on any mainstream media site accomplish the same goal. Case Study Change Customers Digital marketing Advertising brand journalism Consumer EngagementThe stories aren’t meant to sell corn flakes. MORE
In-person entertainment is largely at a halt right now, opening the door even wider for online entertainment. Streaming, once a niche market, has boomed over the past few years as a way for viewers to watch people play popular video games, quickly becoming one of the most popular forms of entertainment. Actors, politicians, comedians, and musicians have all flocked to the live streaming market to connect with their fans through a variety of streaming platforms. MORE
Crowdsourcing has changed nearly everything in the 21st century, from computing to business operations to startup funding to entertainment, redrawing markets and reshaping political life. “I want you to act as if you would in a crisis. I want you to act as if the house is on fire. Because it is.”. –Greta Thunberg, Swedish climate activist and youth leader. What are your plans for raising awareness and taking action on Earth Day, April 22? MORE
Entertainment Fragmentation – The proliferation of competing content providers and apps, like Netflix, Amazon Prime Video, Disney+, and Hulu, will continue to contribute to the rapid growth of niche viewing audiences and the accelerated demise of cable television. Regardless of your industry or target markets, watch these disruptors closely. Disruption is everywhere. Here are 10 trends that will create opportunities – and threats – in 2020. MORE
It highly effectively uses gamification elements like rewards, virtual currency, badges, and social areas in order to support its users in the learning process with an outstanding and entertaining user experience. MORE
Five Things Your Content Marketing Strategy Should Deliver. Entertainment – Provides amusement or enjoyment. His five-points form a strong checklist with which to assess your content marketing strategy. What a strong first day at the Brand Strategy Conference in New York. MORE
Channel – how you get to market. E.g. Blizzard Entertainment’s World of Warcraft gives players a collaborative gaming experience. It is clear that a firm can innovate in each of its structural functions – e.g. in Sales, Marketing, Operations and HR. MORE
For instance, it’s a definite Hard Trend in this quarantine that people are searching for entertainment while staying safe at home, and are willing to pay to be entertained. MORE
Here are three that come to mind: Sports Entertainment. Disruption is a central component of the Anticipatory Organization Model , focusing closely on how Anticipatory Organizations and individuals can look at disruption and see enormous opportunities. MORE
The 8 recurring trends we identified are: alternative entertainment, augmented reality, customization, intelligent wearables, platforms, slope analytics and sensors, smart protection and finally sustainability. Alternative entertainment. MORE
That “interactive movie” — as it was marketed — was a World War I flight simulation that followed the lives of the very first fighter pilots, trying to make combat sense of fragile biplanes curiously equipped with machine guns. MORE
Nobody knows for sure whether the play will be a success until it goes to market and is seen by real audiences. Sometimes the show flops but more often the results are brilliantly entertaining. Most innovation initiatives are planned and programmatic. MORE
On Friday, June 17 th , I was in Curaçao, located just north of Venezuela, to present a ¾ day workshop on social media and content marketing strategy for the Curaçao Tourist Board. 43 Resources for Strategic Branding and Engagement with Social Media and Content Marketing. MORE
This was the second year yet2 sent team members to the conference, which markets itself as “The Global Stage for Innovation.” Earlier this month, we were among the 175,000+ industry professionals who attended CES 2020 in Las Vegas. MORE
A sidewalk message to navigate the way to what is already a very visible landmark reminds me of my wife’s marketing activities in college. Before we dated, she was in charge of marketing for student activities at Fort Hays State University where we both earned our bachelor’s degrees. MORE
Channel – how you get to market. E.g. Blizzard Entertainment’s World of Warcraft gives players a collaborative gaming experience. It is clear that a firm can innovate in each of its structural functions – e.g. in Sales, Marketing, Operations and HR. MORE
There is little doubt that VR has the potential to revolutionize the entire entertainment, tourism and even learning industries if audiences adopt the concept of strapping a device to their heads. Removing the everyday distractions of modern life and locking consumers away in an entirely immersive experience is every marketer’s dream — so before “plugging in,” we should all consider the potential implications of the use of this unregulated technology to manipulate us. MORE
Knudstorp sold all the peripheral activities including many overseas properties and the Legoland parks which are now owned by Merlin Entertainments. David Gram, Head of Marketing at Lego’s Future Lab, said, “We only develop the few key features that are really needed. MORE
In a market of 95million barrels per day production, electric cars made a difference of 25,000 to 70,000 barrels of lost consumption; ~.05%. Now you likely have shelved the DVD player, lost track of your DVD collection and stream all your entertainment. MORE
Greatest. Idea. Ever.
JANUARY 12, 2020
The company has announced that the Sero, a 43-inch 4K TV that can switch from landscape mode (the default) to a portrait orientation, is coming to the US and other global markets. We’ve all been there.
Daniel Burrus
MARCH 20, 2019
There is little doubt that VR has the potential to revolutionize the entire entertainment, tourism and even learning industries if audiences adopt the concept of strapping a device to their heads. Removing the everyday distractions of modern life and locking consumers away in an entirely immersive experience is every marketer’s dream — so before “plugging in,” we should all consider the potential implications of the use of this unregulated technology to manipulate us.
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BrainZooming
JUNE 21, 2016
On Friday, June 17 th , I was in Curaçao, located just north of Venezuela, to present a ¾ day workshop on social media and content marketing strategy for the Curaçao Tourist Board. 43 Resources for Strategic Branding and Engagement with Social Media and Content Marketing.
Adam Hartung
DECEMBER 7, 2019
Entertainment Innovation Marketing Strategy Television Trends Amazon prime apple TV netflix youtubeIn 2012, I wrote a post, "The Day TV Died". The trends were visible- Netflix was poised to explode and was the stock to own. What's your ad plan today?
BrainZooming
APRIL 8, 2016
Five Things Your Content Marketing Strategy Should Deliver. Entertainment – Provides amusement or enjoyment. His five-points form a strong checklist with which to assess your content marketing strategy. What a strong first day at the Brand Strategy Conference in New York.
BrainZooming
SEPTEMBER 7, 2016
He’d been pointed in my direction to talk about content marketing strategy and social media and just happened to run into me in the hallway at O’Hare. He is now the C-level sales and marketing executive at a B2B service company.
Innovation Excellence
NOVEMBER 2, 2015
Continue reading → Book Review Creativity Entertainment Psychology Uncategorized marketing Communication Cristopher Cerf Henry Beard Humor language politics Satire Spin Spin Doctor SpinglishWhy is Spinglish important to innovation practitioners?
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Rmukesh Gupta
OCTOBER 3, 2016
A few weeks back, I got an email from the airline announcing that they will equip their aircrafts with wi-fi and if I downloaded an app, I shall be able to have access to an array of inflight entertainment options.
Innovation Excellence
APRIL 19, 2016
He wanted to own that segment of the market too and to prevent a competitor from seizing it. Disrupt your own business before someone else does. Offering second hand books at low margin threatened Amazon’s higher value new book sales but this did not bother Bezos.
Brunner
MAY 31, 2019
If you ask Jeff Shill, the creative director at ad agency Brunner, that means building a marketing strategy heavy on emotion. “It’s Marketing isn’t optional — it’s a ‘good cost,’ essential to bringing in revenues from these key customers and others,” according to the HBR article, written during the peak of the Great Recession which lasted from 2007-09. It’s not necessarily entertainment value; it’s reinforcing the feelings around a brand and the experience.”.
Brunner
OCTOBER 3, 2019
When it comes to social media advertising, influencer marketing isn’t a new concept—especially for the Millennial and Generation X consumer. Wondering about the power of influencer marketing? According to Influencer Marketing Hub , in December of 2016, 63 influencers posted vague graphics to their Instagram pages with the hashtag, #FyreFest. What is Influencer Marketing? The benefits of influencer marketing are expanding.
Greatest. Idea. Ever.
FEBRUARY 4, 2019
That honor belongs to a virtual concert held inside a video game in a stunt that could portend the future of entertainment. Entertainment
Game-Changer
MAY 8, 2019
So I was prepared to pay the after-market prices. One key activity that has lead to their rise is their YouTube collaboration with Complex, where celebrities, athletes and entertainers go sneaker shopping. entrepreneurship Marketing branding marketing
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Innovation Excellence
APRIL 7, 2017
They are meant to inform, entertain and engage in much the same way that articles on any mainstream media site accomplish the same goal. Case Study Change Customers Digital marketing Advertising brand journalism Consumer EngagementThe stories aren’t meant to sell corn flakes.
Daniel Burrus
APRIL 29, 2020
For instance, it’s a definite Hard Trend in this quarantine that people are searching for entertainment while staying safe at home, and are willing to pay to be entertained.
Game-Changer
NOVEMBER 2, 2018
Recent research shows that 78 percent of chief marketing officers believe content is the future of marketing. Over two-thirds of marketing professionals responded that branded content is better than press releases, direct mail, or print advertising.
Daniel Burrus
APRIL 22, 2020
Here are three that come to mind: Sports Entertainment. Disruption is a central component of the Anticipatory Organization Model , focusing closely on how Anticipatory Organizations and individuals can look at disruption and see enormous opportunities.
The Human Factor
JANUARY 29, 2020
Digital marketing has broadly taken over most marketing campaigns and you can see why. Digital marketing is also easy to monitor and fast to implement. But digital marketing isn’t everything. Contributed post –. source.
Game-Changer
FEBRUARY 14, 2017
A quick story on how I applied this is the second startup I was a part of The Jumpitz; a kids entertainment group. Our business model wasn’t that different from anyone else, one giant actually copied our concept, but the way we approached marketing and community building was different.
Game-Changer
SEPTEMBER 13, 2017
Similar to how music bands have die hard fans, the video game industry isn’t far behind in generating a unique level of fandom that non-entertainment industry companies would only dream about having. Metal Gear Solid V The Phantom Pain Birthday Easter Egg.
whataventure
FEBRUARY 20, 2018
It highly effectively uses gamification elements like rewards, virtual currency, badges, and social areas in order to support its users in the learning process with an outstanding and entertaining user experience.
CorporateIntel
NOVEMBER 29, 2013
That “interactive movie” — as it was marketed — was a World War I flight simulation that followed the lives of the very first fighter pilots, trying to make combat sense of fragile biplanes curiously equipped with machine guns.
New Markets Advisors
MARCH 26, 2019
I advocate for developing a rich understanding of consumers that allows companies to build successful products and market them in the right way. Yet entrepreneurs, marketers, product managers, and other innovators often get lost in the complexity of their businesses and their new ideas.
BrainZooming
JANUARY 13, 2016
A sidewalk message to navigate the way to what is already a very visible landmark reminds me of my wife’s marketing activities in college. Before we dated, she was in charge of marketing for student activities at Fort Hays State University where we both earned our bachelor’s degrees.
Leapfrogging
FEBRUARY 27, 2020
Entertainment Fragmentation – The proliferation of competing content providers and apps, like Netflix, Amazon Prime Video, Disney+, and Hulu, will continue to contribute to the rapid growth of niche viewing audiences and the accelerated demise of cable television. Regardless of your industry or target markets, watch these disruptors closely. Disruption is everywhere. Here are 10 trends that will create opportunities – and threats – in 2020.
Destination Innovation
JULY 5, 2017
Knudstorp sold all the peripheral activities including many overseas properties and the Legoland parks which are now owned by Merlin Entertainments. David Gram, Head of Marketing at Lego’s Future Lab, said, “We only develop the few key features that are really needed.
Adam Hartung
SEPTEMBER 22, 2015
In a market of 95million barrels per day production, electric cars made a difference of 25,000 to 70,000 barrels of lost consumption; ~.05%. Now you likely have shelved the DVD player, lost track of your DVD collection and stream all your entertainment.
CorporateIntel
DECEMBER 23, 2016
Word on the street is that entertainment options for the 2017 Presidential Inauguration are sparse, and that President-elect Donald Trump is not at all happy about being snubbed by Hollywood.
Destination Innovation
SEPTEMBER 4, 2016
Channel – how you get to market. E.g. Blizzard Entertainment’s World of Warcraft gives players a collaborative gaming experience. It is clear that a firm can innovate in each of its structural functions – e.g. in Sales, Marketing, Operations and HR.
Innovation Excellence
MAY 13, 2020
It involves generating games and entertainment out of processes and methodologies that weren’t originally that way. In 2018, the gamification market generated 6.8
Destination Innovation
DECEMBER 6, 2016
Nobody knows for sure whether the play will be a success until it goes to market and is seen by real audiences. Sometimes the show flops but more often the results are brilliantly entertaining. Most innovation initiatives are planned and programmatic.
Greatest. Idea. Ever.
MAY 1, 2020
That’s where Micrashell, a suit specifically designed for nightlife and entertainment, comes into play. But one can easily imagine a future in which we all kinds of different designer suits hit the market, ones for partying and ones for more formal occasions.
IdeaScale
MARCH 19, 2019
The results of innovation may be a stronger market share or an extended market. Innovation helps you take market share, or upgrade the experience of existing users. Disruption creates new markets or fundamentally changes how you think of a product or service. For example, you used to think of home entertainment in terms of going to Blockbuster on a Friday night, but now you think of it as streaming a movie or TV series on Netflix. Market effect.
whataventure
SEPTEMBER 27, 2019
The 8 recurring trends we identified are: alternative entertainment, augmented reality, customization, intelligent wearables, platforms, slope analytics and sensors, smart protection and finally sustainability. Alternative entertainment.
Adam Hartung
JULY 8, 2015
Because between 2011 and 2013 Nokia had already lost half its market share. Why would any developer build an app for a Windows phone, when almost the entire market was iOS or Android? And there was no doubt that Windows 8 had missed the mobile market. Less than 5% market share.
Values Centered Innovation
MARCH 19, 2020
Our habitual sources of entertainment, access to healthcare, ways of working, supply chain management… all put aside. With all the health and economic turmoil, it’s natural to experience heightened concern and fear. Fear that can slow down our personal and collective recovery.
Brunner
MAY 14, 2020
In-person entertainment is largely at a halt right now, opening the door even wider for online entertainment. Streaming, once a niche market, has boomed over the past few years as a way for viewers to watch people play popular video games, quickly becoming one of the most popular forms of entertainment. Actors, politicians, comedians, and musicians have all flocked to the live streaming market to connect with their fans through a variety of streaming platforms.
Destination Innovation
AUGUST 18, 2015
The game Angry Birds was a huge hit for the Finnish game developers, Rovio Entertainment. The target market liked the product but could not afford it so it was a commercial failure. It sold over 20 million copies on various mobile platforms.
IdeaScale
SEPTEMBER 28, 2017
It is innovation that opens the company to new markets or changes the way customers interact with the market or the industry. Businesses must grow by finding new markets and improving what they offer and how they interact with their customers and clients. Often, close contact with customers and entertaining new ideas lead to breakthroughs. A breakthrough can be an even bigger deal than a disruption.
Yet2
JANUARY 28, 2020
This was the second year yet2 sent team members to the conference, which markets itself as “The Global Stage for Innovation.” Earlier this month, we were among the 175,000+ industry professionals who attended CES 2020 in Las Vegas.
Innovation 360 Group
APRIL 4, 2019
Crowdsourcing has changed nearly everything in the 21st century, from computing to business operations to startup funding to entertainment, redrawing markets and reshaping political life. “I want you to act as if you would in a crisis. I want you to act as if the house is on fire. Because it is.”. –Greta Thunberg, Swedish climate activist and youth leader. What are your plans for raising awareness and taking action on Earth Day, April 22?
Econic
APRIL 23, 2019
asked John Rood, head of marketing of the Disney Channel. For him and Disney, that was special entertainment with heart. If they make it special with heart, but forget to make it entertaining, they fail. The date on my calendar was approaching and my fear was growing….
Destination Innovation
AUGUST 21, 2016
Channel – how you get to market. E.g. Blizzard Entertainment’s World of Warcraft gives players a collaborative gaming experience. It is clear that a firm can innovate in each of its structural functions – e.g. in Sales, Marketing, Operations and HR.
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