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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better.

Marketing 235
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The Day the Enterprise Stood Still

PlanBox Innovation

Unifying the PMO and Innovation Team through ISO 56001 to Move the Business Forward. Indeed, in this age of relentless change, the last thing any enterprise wants is a free-falling portfolio of innovative projects. What’s more, 90% anticipate ramping up their innovation budgets, with nearly all increasing by more than 10%!

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How Schibsted Media Group Used Empathy and Evidence to Validate New Ideas

Moves the Needle

Schibsted Media Group Case Study Founded in 1839, Schibsted Media Group is a Norwegian media group with operations in 29 countries, the most important being Norway and Sweden. Download this case study to save for your records or to show to your leadership team here: Download Case Study. And that’s where this story begins.

Groups 45
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The Innovative Mentor

IdeaScale

Mentors see themselves as people developers. They take a long-term view of their staff and see innovation projects as an opportunity to stretch their employees’ capabilities and to help them achieve their aspirations. Depending on the scope of their ideas, innovators’ careers can be significantly shaped by this journey.

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How to Keep Innovating During an Economic Crisis

Innov8rs

At the same time, a crisis presents organizations with unique conditions for innovation. As long as innovation teams have a strategic approach to solving old problems with new solutions, organizations can expect to not only survive but also thrive. It is equally important to take a disciplined approach to innovation.

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Putting Brainstorming in its place

Jeffrey Phillips

Strange that the activity that should be the easiest, most natural activity in an innovation process is singled out as the most complex, difficult and dangerous. But fact alone highlights how poorly understood the entire innovation process is. Brainstorming is a group technique to generate, socialize and evaluate ideas.

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Three vital factors for innovation success

Jeffrey Phillips

This also allowed organizations to grow, and created the need to create new forms of innovation - process innovation and organizational innovation. Tools I think as innovation becomes increasingly more democratized, consumer markets and other markets will fill with interesting but ultimately useless junk.