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AI And Innovation Will Play A Pivotal Role In The Healthcare Industry, How?

IdeaScale

No doubt, one of the most important industries today is the healthcare industry. According to reports, the global healthcare industry is estimated to be $7.9 On the other hand, the North America healthcare market is about $1trillion comprising of 12.5% of global healthcare market share.

Industry 147
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What is Healthcare Market Research? Definition, Process and Best Practices

IdeaScale

What is Healthcare Market Research? Healthcare market research is defined as the systematic collection, analysis, and interpretation of data and information related to the healthcare industry. Healthcare market research aims [.]

Marketing 130
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Go-to-market: what healthcare could learn from how consumer goods are launched

Board of Innovation

Taking a product to market is a more complex process in the healthcare world than it is in the consumer goods field. The healthcare industry could leverage cross-sector methods of getting their products to the right consumers, at the right time. But it doesn’t mean there’s nothing to learn from the latter.

Marketing 145
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Impact of Crowdsourcing in the Healthcare Industry

IdeaScale

Though crowdsourcing has recently gained popularity in many industries across the world, it’s not necessarily intuitive for it to be part of healthcare. Thus, crowdsourcing is applicable across different industries and in different ways. Outsourcing, like crowdsourcing, can have a place in the medical industry.

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i3: A market-creating initiative for African healthcare innovators

Christensen Institute

i3 is a pan-African initiative designed to accelerate the commercialization of 60 promising early & growth-stage healthcare companies. The initiative will provide grants, training, a network, and access to market support for these companies. Market-creating innovations are more than products or services, they are systems.

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How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy? 

Brunner

Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. Many other healthcare organizations made the same decision. An additional key piece of our new system is a knowledge base built from a well-established marketing mix model. Office of Civil Rights.

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Five Tech Trends Impacting the Healthcare Industry

Daniel Burrus

Global, national, and local healthcare systems have gone through more change in the past few years than almost any other industry. Five Tech Trends Impacting the Healthcare Industry. Healthcare professionals will increasingly use this to make more informed decisions and solve problems much faster. .

Trends 82