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Using Lean Innovation in the Product Development and Commercialization Process

Moves the Needle

Companies that successfully bring new products to market rapidly, benefit from having a leg up on their competition while diminishing the negative effects of shrinking product life cycles. However, moving a product from lab to market is a process that in itself could use re-invention. What is Commercialization?

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What Did the Pandemic Teach Us About New Product Development?

Planview

In this post, you will find questions and answers from an incredibly timely and informative webinar that provided crucial new product development best practices based on lessons learned from the pandemic. Robert Cooper in the Journal of Product Innovation Management. Addressing Agile-Stage-Gate PPM Implementation Challenges.

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Digital Transformations Are Crucial to Optimizing Innovation Value

Planview

According to a Boston Consulting Group report, companies prioritizing innovation—arriving first to market with new and relevant ideas—outperform the MSCI World Index on shareholder return by 3.3 Digital transformation can also optimize innovation value by helping organizations show concrete progress and report on strategy realization.

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Innovation fundamentals: using time effectively

Jeffrey Phillips

There is first elapsed time - the time from the first recognition of an opportunity or need until the product comes to market. We have an artificially imposed time constraint on innovation activities, forced upon us by the financial reporting mechanisms of the stock market. There's another time that is also important.

LEAN 155
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3 Traps of common market research methods

Moves the Needle

Market research often falls short when it comes to innovation. Here’s why: Modern market research methods, like Lean Startup, do a great job of focusing on customer-centric discovery. It generates insights through empathy (one of the 3 E’s of Lean Innovation, see 5 Ways to Spark Innovation at Your Organization ).

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The Right Way to Do Lean Research

Boxes and Arrows

Each panelist had made their mark on how design is done in start-ups: Laura wrote the influential O’Reilly book on UX for Lean Startups, and Todd penned the bestselling Rosenfeld Media Prototyping book. Mike founded an influential Lean UX community in San Francisco. . Below is Laura Klein expounds on these key themes of lean research.

LEAN 103
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The Rise of Product Management

Moves the Needle

The memo that started it all sounds more like modern product marketing than product management, but your mileage may vary. It was their job to ensure all aspects of the product development process were aligned and working together. The primary function was to serve as the bridge between Engineering and Marketing.