mjvinnovation
JUNE 29, 2020
Within what has been called Future Studies, the development of narrative scenario sets helps to identify possible paths for a vision of the future. In short, the concept of Future Studies has to do with the systematic study of possible, probable futures; including the worldviews and myths that underlie the future.
IdeaScale
AUGUST 29, 2018
When I was doing my MBA in the early eighties, the London Business School did not offer a single course on innovation. Over two years I believe we went through just one case study on how to produce and market a new technology (it was on fiber optics). Others define innovation as entrepreneurship – starting a new business.
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Tullio Siragusa
NOVEMBER 27, 2023
Strategies for Effective Bottom-Up Systems Implementing a bottom-up approach requires thoughtful strategies to ensure its success: Encouraging Open Communication: The cornerstone of a bottom-up system is open communication. Organizations should be willing to adapt their strategies based on employee feedback and changing circumstances.
Tullio Siragusa
SEPTEMBER 25, 2023
Case Study: Airbnb’s Personality Shift and Rebranding Background: Founded in 2008, Airbnb started as a platform that allowed homeowners to rent out their spaces to travelers. Harness tools like interviews, surveys, and ethnographic studies. Implement & Evolve Implement your strategies. Define Now, consolidate your findings.
Tullio Siragusa
MARCH 25, 2024
At the heart of this transformative approach are innovative leaders who are rethinking business models, engaging stakeholders, and driving change towards more sustainable practices. Strategies: Lead with Conviction: Demonstrate the long-term benefits of circular models through pilot projects and success stories.
Tullio Siragusa
MARCH 6, 2023
By starting with empathy and understanding the needs of both sales and marketing teams, Design Thinking can create a shared vision and joint strategy that aligns with the goals of both functions. This strategy should outline how the two functions will work together to achieve the shared vision.
InnovationManagement
OCTOBER 22, 2018
In an article by the Stanford Social Innovation Review , the authors addressed a recent study from the Bridgespan Group that identified an innovation in the nonprofit sector. Although 80% of nonprofit leaders consider innovation an imperative, only 40% of those leaders consider their organization ready for innovation.
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