3 lessons on creating a successful enterprise: Managers in growth markets should take note.
Christensen Institute
APRIL 5, 2022
The most important component of building around a nonconsumer market is creating a value network. Lesson three: The role of value networks is vital in creating new markets. In creating a new market, creating a new value network is essential. A value network is the context in which a company defines its cost structure.
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