Why Innovative, Well-funded Companies Fail – And How to Avoid Their Fate.
Econic
APRIL 12, 2019
So they could have compared the price of the average bike, say $500, and put that up against the $7500 price tag of the Segway. So what the Segway team could have done is given a prototype to potential customers who were currently commuting to work via bike. Because once they had a prototype, they started selling.
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