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Ten Modern Examples of Bad Assumptions

Destination Innovation

Iraq War 2003: The U.S. Theranos Scandal 2018: Investors and healthcare institutions assumed that Theranos, a biotech startup, founded in 2003 by 19-year-old Elizabeth Holmes had groundbreaking technology for blood testing, but it turned out to be a fraud. Thousands of investors lost billions of dollars in the Bernie Madoff scandal.

Examples 169
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A Remote Innovation Brainstorm Method

Destination Innovation

In acknowledgement of their method they called themselves ‘The Postal Service’ and the album they released in 2003 was called ‘Give Up’ It was well received and sold over one million copies. Three singles were released from it. You can hear them on Spotify.

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Shark Tanks are the Pumpkin Spice of Innovation

Innovation Excellence

Since its introduction in 2003, the Pumpkin Spice Latte has attracted its […]. It was the earliest ever launch of Starbucks’ Pumpkin Spice Latte and it kicked off a season in which everything from Cheerios to protein powder to dog shampoo promises the nostalgia of Grandma’s pumpkin pie.

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What is the #1 Factor in Whether a Startup Succeeds or Fails?

Destination Innovation

Microsoft launched its tablet computer well ahead of any such Apple products in 2003. Apple launched the Newton “personal digital assistant” in 1993. It was an idea ahead of its time and failed to gain market traction. It ran with a pen-based Windows operating system and was big and expensive. It was a flop.

Video 177
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What Innovators Can Learn From the Spectacular Rise and Crash of Theranos

Innovation Excellence

Including its CEO Elizabeth Holmes Last week in a Silicon Valley courtroom, Theranos founder and CEO Elizabeth Holmes was convicted on four counts of fraud in connection with the failed blood-testing company she founded in 2003. The Stanford dropout will … Continue reading →

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The promise of open innovation

Exago

While the idea goes back to the 60s, Henry Chesbrough, faculty director of the University of California’s Center for Open Innovation, coined the expression ‘open innovation’ in 2003.

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FedEx Not Keeping Pace

Braden Kelley

In 2003, in a … Continue reading → FedEx took the shipping world by storm about forty years ago, growing to become the defacto shipping leader, unseating UPS and DHL. But, then after thirty years of strong growth they began to lose their mojo.