Emotional Design with A.C.T. - Part 1
Boxes and Arrows
AUGUST 17, 2010
Conclusion In Part 1, we learned that emotion commands attention. We also learned that affective design is a term used to describe design created to intentionally capture the user’s attention and trigger an emotional response that will increase the likelihood of the user performing a desired behavior. 12 Wikipedia (2010, January 2). Big Ideas Learning From OthersAs UX professionals, we strive to design engaging experiences.
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