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Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com. Bland marketing upsets no-one and no-one remembers it.

Marketing 260
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Seven marketing habits to drive multicultural marketing growth

Brunner

At the most recent ANA Master’s of Marketing conference , Marc Pritchard, the chief brand officer at Procter & Gamble Co., presented the seven habits marketers need to adopt to drive business growth — in particular, multicultural market growth. “We Represent all your customers Look at your marketing messages holistically.

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How four market-creating innovations are improving education and employment in Brazil

Christensen Institute

In our recently published paper titled Leveraging Market-Creating Innovations to Solve Brazil’s Education Paradox , we describe how Brazil currently spends more money on education than its Latin American peers, however much of the outcome of its education system is subpar to theirs in comparison. Thankfully there is hope.

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What if the current use of your product were banned?

Destination Innovation

De Beers is a diamond mining company founded in South Africa in 1888. In a brilliant piece of marketing it repurposed diamonds as symbols of love and devotion. In 2013 the brand was acquired by the Japanese company Suntory who successfully repositioned the product as a sports and energy drink.

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

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Five Crowdsourced Ideas that Came From Unlikely Places

IdeaScale

For World Cerebral Palsy Day in 2013, he asked for a wheelchair that either had an extended range or could run indefinitely. He quickly pitched the idea to the company’s internal platform , and engineers assembled a prototype. These five, in particular, might surprise you and offer guidance for your crowdsourcing strategy.

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A Look Back at the Innovation Management Awards

IdeaScale

We’ve honored a variety of organizations and companies in the past and we hope that we have just as much to learn this year. Learn more about any of these stories (2013 – 2016) by following the links in their summaries: 2013 : The Cerebral Palsy Alliance. Taking Ten New Technologies to Market. 2016: City of Calgary.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.