article thumbnail

Soren Kaplan’s – March 2015 Leapfrogging Newsletter

Leapfrogging

Building marketing and sales capabilities to beat the market. Must-Go Events & Conferences. Wharton Technology & Innovation Conference 2015 April 17 – 18 Philadelphia, PA. ASU + GSV Summit 2015 April 6 – 8 Scottsdale, AZ. Open Education Global 2015 April 22 – 24 Banff, Alberta CA.

article thumbnail

Digital Learning and the Realtime Marketing Lab Tour in a City Close to You!

BrainZooming

Suppose you are a marketing professional or a non-marketing leader wanting to go deep in learning about what digital marketing should be doing for your organization’s success. Digital Learning and the Realtime Marketing Lab Tour. The Realtime Marketing Lab Tour in a City Close to You. Chicago, September 21, 2015.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google Analytics 4: What It Is and Its Impact for Your Businesses

Brunner

Google Analytics 4 is a web analytics service that provides metrics and analytical tools for marketing that’s just come into use as Google’s new standard. At Brunner, we ingest the GA4 data into our marketing intelligence hub, allowing us to keep historical data and give clients an alternative to using Big Query, Google’s data warehouse. “By

Data 52
article thumbnail

How the GSAs 10X Program Advances Government Innovation

IdeaScale

And in 2015, that was what the GSA set out to encourage more of. In 2015, the GSA held what was intended to be a one-off event called “The Great Pitch.” The event was so popular it quickly became an ongoing program. It’s a role in government that demands constant innovation.

article thumbnail

Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

But perhaps the greatest innovations in business won’t be what companies decide to sell, but how they’ll go to market in ways that create entirely new business models. What does that mean for marketers? In October 2015, Lee Jeans launched a campaign across 32 cities in China to promote a range of heat-retaining denim.

article thumbnail

Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

But perhaps the greatest innovations in business won’t be what companies decide to sell, but how they’ll go to market in ways that create entirely new business models. What does that mean for marketers? In October 2015, Lee Jeans launched a campaign across 32 cities in China to promote a range of heat-retaining denim.

article thumbnail

PLM Re-Birth at McDonald’s: How to Maximize Value in a Decentralized Organization

Innovation Excellence

[note these videos are from 2015]. Rather than a top-down structure, they prefer that most decisions are made as close to the market as possible. The re-birth of PLM at McDonald’s helps them protect the brand, increase nutrition transparency, and provide evidence in the wake of food scandals or consumer events.

Video 52