article thumbnail

Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? With this new online Udemy course you can quickly absorb the key ideas and principles in best-selling busines books by watching short video lectures. But how much time would it have taken?

article thumbnail

Podcast S5E105: Perry Marshall – Detox, Declutter, Dominate

Idea to Value

Perry wrote the highest-selling book on internet advertising, the Utlimate Guide to Google Ads , and has since spent his time refining the 80/20 Pareto principle into strategies to help companies focus on the parts of their business which bring the most reward. 00:07:00 – How Google changed the way advertising works.

Strategy 294
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Podcast S6E137: Blair Enns – Pricing your Creative services higher

Idea to Value

Topics covered in this episode: 00:01:30 – Blair’s history in advertising and consulting. Topics covered in this episode: 00:01:30 – Blair’s history in advertising and consulting. Links mentioned in this episode: Book: Pricing Creativity: A guide to profit beyond the billable hour: [link].

article thumbnail

Seth Godin – The Song of Significance: Podcast E165

Idea to Value

His blog has thousands of posts, he has written over 20 bestselling books, and his views are respected around the world. His newest book is “ The Song of Significance: A Manifesto for Teams and the People Who Lead Them “, about how we can all find work which is both more valuable and more meaningful. Shun the non-believers.

article thumbnail

Examples of Lateral Thinking in Marketing

Destination Innovation

Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com. In the UK there are several price comparison sites for services such as car or house insurance. How can you differentiate yourself?

Marketing 260
article thumbnail

Brunner’s Creative Campaign for City of Asylum, “Dictator Book Reviews”, Wins Seven Silver District ADDY Awards

Brunner

At the 2021 award ceremony held Friday, April 30, Brunner’s creative campaign for client City of Asylum entitled “Dictator Book Reviews” won ten sliver Pittsburgh American Advertising (AFF) Awards and seven silver District 2 ADDY Awards in categories Elements of Advertising and Public Service.

article thumbnail

The Modern Rental Market According to the Experts

Business and Tech

We’ve seen a sixfold increase year over year in residents booking month-to-month leases with no predetermined end date. DL: While digital services have provided an easy way to advertise rental vacancies, it’s also opened your property (and your information) up to unscrupulous actors. They want to be more mobile.

Marketing 264