Advertising Change Company Project 
Daniel Burrus
MAY 28, 2020
It is likely that employees don’t think of their role as being part of innovation, either for a lack of understanding of what innovation means at the company or the literal thought that their department couldn’t possibly innovate anything of value. But innovation should be company-wide, not restricted to one person or department.
Business and Tech
JUNE 24, 2022
We have some really big changes going on in an SMB world,” says Vaynerchuk, the chairman of VaynerX , a media and communications holding company; CEO of VaynerMedia , a full-service advertising agency; and creator and CEO of the NFT project, VeeFriends. That’s according to entrepreneur Gary Vaynerchuk. “We
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Thinkers360 - Thought Leader Interviews
OCTOBER 2, 2022
In this edition, we speak with Julie Hodges , Professor of Organisational Change, Consulting Advisor, and Author at Durham University Business School. Julie is a leading expert on change in organizations, particularly the role and impact of people during transformations. I also studied part-time for a Ph.D. It was a Ph.D.
Brunner
JUNE 6, 2023
Gone are the days when advertisers had to rely on a tedious process of negotiating deals with individual account reps channel by channel, committing to ad buys, and waiting for days to receive data. These systems, called demand-side-platforms, or DSPs, allow advertisers to place ads across a number of platforms. “We’re
Idea to Value
JULY 8, 2019
Everyone knows instinctively that innovation feels risky, especially compared to large, established transformation projects (like IT implementations or operational restructuring). That means that 96% of innovation projects fail. Most companies, even large corporations, don’t have a lack of wildly creative ideas for new innovations.
Thinkers360 - Thought Leader Interviews
APRIL 7, 2024
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Idea to Value
JUNE 22, 2017
When we are assigned fretful, career-minded people to project teams we know that we must spend half of our time reorienting such people. Otherwise, the innovation project will implode under such fears as. Often, the output of an innovation project cannot be imagined beforehand; the findings can only be unveiled as the journey unfolds.
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