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What is Retail Media Advertising and Is it a Fit for My Brand?


It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. Read on to learn what it is, how it works — and if it could be right for your marketing strategy. How Does Retail Media Advertising Work? billion in 2020 to $45.38

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How to Stay Ahead of the Game in a Fast-Changing Industry


At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. Not only are these two companies the only game in town when it comes to reaching your audience online, but they also roll out updates at breakneck speed and change their rules frequently.

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The Connection Between Positive Change and Workplace Fulfilment

Idea to Value

However, if you’re looking for a way to improve company morale, cultivate positive relationships with clients, and boost your brand reputation within the community, then you need to prioritize workplace fulfilment and examine its connection to positive change. How to Enact Positive Change in the Workplace.

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies.

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What Jake and Flo Aren’t Telling Us: Disruptions Constantly Change the Insurance Industry

Daniel Burrus

Auto and home insurance bundles, umbrella policies, constant arguments about paying for healthcare (especially during a pandemic), and thousands of streaming and social commercial advertisements pushing different providers as being the best option for the average Joe and Jane. . The Real Problem: Life Changes Drive Insurance Changes.

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What the #*&! is a Hybrid Creative? Advertising mumbo jumbo.


Google “advertising hybrid creative” and you’ll find shiny phrases like “rare breed,” “next-generation,” “shaking things up,” “the future.” Nowadays, if you write, shoot, edit and design, you’re revolutionizing the world of advertising. What’s changed? But more disdainfully, as if we lacked focus: Mixed-up. Uncommitted.