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Smart Online Business Strategies

The Human Factor

Are you a business owner just getting started with the digital side of your business, or an established brand wanting to make a few tweaks to your strategy over the winter? There are several other possibilities; however, you will be interested in smart strategies that can increase your revenue and improve your service to customers.

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8 Types of Innovation in Business: A Comprehensive Guide

Qmarkets

Every successful company has one thing in common: a deep-seated commitment to innovation. Innovation isn’t just about the next big idea; it’s a multifaceted strategy that businesses employ to navigate through the twists and turns of today’s dynamic markets.

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Programmatic buying: The high-tech, data-driven way to manage ad buys in real time — and drive business results

Brunner

Gone are the days when advertisers had to rely on a tedious process of negotiating deals with individual account reps channel by channel, committing to ad buys, and waiting for days to receive data. These systems, called demand-side-platforms, or DSPs, allow advertisers to place ads across a number of platforms. “We’re

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Is Your Marketing Strategy Too Broad?

The Human Factor

However, not all of your consumers are going to be engaged by your product in your same way. It’s for this reason that you should avoid settling for one-size-fits-all marketing strategies – by focusing in on different demographics, you can market your product or service in a more specific way that appeals to these groups.

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3 Big Differences between Branding Strategy and Advertising

BrainZooming

The talk prompted several conversations about the distinctions between branding strategy and advertising. I surprised several attendees by discussing branding strategy as a fundamental element of business strategy for any organization. 3 Big Differences between Branding Strategy and Advertising.

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From legal services to health care to banking, Brunner client campaigns win ADDY awards

Brunner

Each company or organization that partners with Brunner has unique challenges to overcome, business goals to meet, and key audiences to reach. These video ads tap into the frustration people who have been injured often feel when dealing with insurance companies. WesBanco, a multi-state bank holding company based in Wheeling, W.

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Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. That pivot has marketing teams at companies large and small searching for alternatives to measure their campaigns, content, and digital experiences.