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What if the current use of your product were banned?

Destination Innovation

De Beers is a diamond mining company founded in South Africa in 1888. De Beers created the concept of the diamond engagement ring – with the slogan ‘ a diamond is forever.’ ’ It was voted the best advertising slogan of the 20th century. It was promoted as a health drink and sold in pharmacies.

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A logo is not a brand

Idea to Value

And many “creative agencies” have made huge amounts of money producing logos for companies. This was the world of corporate advertising for decades. A company or individual’s brand is what people think about them and say about them when they are not there. A logo is not a brand. That is all a lie.

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Best Sharing and Communication Tools

IdeaScale

No matter the size, every company (and person!) The internet is now the greatest and most popular platform to advertise and share your business. Emails allow for seamless communication inside and outside your company. With this page, you’ll be able to advertise and share updates and insights of your company.

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The new pioneers

Jeffrey Phillips

The problem is that the people and companies who are staking out the claims are the same GAFA (Google Apple Facebook Amazon and so on) that control much of the traffic (and advertising, and content) that is on the web. There is no patriotism or sense of manifest destiny, just another way to put more advertisements in front of eyeballs.

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Programmatic buying: The high-tech, data-driven way to manage ad buys in real time — and drive business results

Brunner

Gone are the days when advertisers had to rely on a tedious process of negotiating deals with individual account reps channel by channel, committing to ad buys, and waiting for days to receive data. These systems, called demand-side-platforms, or DSPs, allow advertisers to place ads across a number of platforms. “We’re

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The Rise of Immersive Customer Experiences

InnovationManagement

In the business world of the modern day, your company either stays ahead of the curve or falls behind. Advertising is one of the best ways to get consumers engaged with a company, but advertisements often annoy the public.

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SNP Case Study Highlights Plan for Creating an Integrated, Global Workforce

IdeaScale

Product innovation moves companies forward. Here’s how one company developed a future-forward plan to integrate its disparate brands through idea-sharing. In 2019, she began reaching out to SNP’s global employees and partners to develop a future plan for the company. W ho is SNP? Many ideas were implemented immediately.