IdeaScale

JANUARY 12, 2022

Xaxis is a market leader in using automated technology for media buying, serving to streamline a process that’s become increasingly complex as more social media outlets appear and as more technologies are incorporated into those platforms. This has led to rapid growth; by 2017, it had over 3,000 clients in 47 different markets.

Case Study 130

Case Study Study Technical Review Competition 130

Tullio Siragusa

JANUARY 2, 2023

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

Marketing 62

Marketing Strategy Strategy Software Review 62

Brunner

SEPTEMBER 10, 2020

However, the groundswell of cultural and social change in 2020 has underlined the debate for any brand manager – “should I respond?” “How How can my brand’s marketing remain creative without igniting a social media crisis?” Consumers are expecting brands to lead by example with their marketing. Have a game plan.

Culture 74

Culture Report Marketing Survey 74

Qmarkets

MARCH 27, 2024

It’s the secret sauce that has transformed startups into tech giants and turned traditional businesses into market leaders. Innovation isn’t just about the next big idea; it’s a multifaceted strategy that businesses employ to navigate through the twists and turns of today’s dynamic markets.

Radical Innovation 52

Radical Innovation Innovation Disruption Competition 52

Qmarkets

MAY 18, 2021

Diversity also leads to economic growth, and according to a study from Brown University “the interplay between cultural assimilation and cultural diffusion have played a significant role in giving rise to differential patterns of economic development across the globe.”

Culture 52

Culture Underperforming Technical Team Innovation Ideation 52

Brunner

MAY 11, 2022

We’re honored to work with clients across a wide range of industries and serve as an extension of their teams to create strategic marketing that drives results — and earns recognition. In 2021, LVHN saw an opportunity to solidify their market presence and rebrand their children’s hospital, Lehigh Valley Reilly Children’s Hospital.

Competition 52

Competition Meeting Video Design 52

CMOE

MARCH 31, 2021

Greater Innovation and Creativity. It’s no secret that a more innovative and creative approach to business directly correlates with increased revenue. Tip # 4: Create a culture of belonging. Diversity and inclusion in a company and in marketing is becoming increasingly important to consumers. Brand Image.

Software Review 98

Software Review Technical Review Tips Study 98

Thinkers360 - Thought Leader Interviews

MARCH 31, 2024

At a Glance Gijs van Wulfen, Keynote Speaker, Innovation Institute Focus Areas : Innovation, Design Thinking, Creativity. During my career of 40 years, I worked as a fast moving consumer goods marketer, and a boardroom consultant, before I did a start-up and founded the FORTH Innovation Methodology twenty years ago in The Netherlands.

Design Thinking 52

Design Thinking Leadership Innovation Marketing 52

Brunner

JANUARY 20, 2022

Meet Abbie Hediger—Brunner’s new Senior Lead, Marketing Communications Planner. She’s got a creative background and a dream of writing and illustrating a children’s book. A: I’ve been interested in Brunner since I first learned about the agency while studying advertising in college. A: Creative. A: Fine Art.

Study 75

Study Creativity Meeting Design 75

Brunner

SEPTEMBER 21, 2020

If how we buy our products is constantly evolving, so should our marketing approach. The most successful marketing campaigns are rooted in first-party data – and have a team that understands and leverages the information to make informed decisions. To earn the highest ROI from your marketing programs, start with data.

Data 76

Data Creativity Marketing Agile 76

Thinkers360 - Thought Leader Interviews

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! com For advertising and sponsorship opportunities, please contact info@thinkers360.com

Leadership 52

Leadership Marketing Project Management 52

Thinkers360 - Thought Leader Interviews

FEBRUARY 23, 2024

Focus Areas: Creativity, Coaching, Management, Diversity & Inclusion Thinkers360 In-Depth Profile & Portfolio: CB Bowman Social Media: LinkedIn | Twitter Books: Courage to Leap & Lead: A Roadmap for Redefining Failure Into Success. com For advertising and sponsorship opportunities, please contact info@thinkers360.com

Leadership 52

Leadership Roadmap Video Marketing 52

Idea to Value

JULY 8, 2019

Most Start-ups, design agencies or advertising companies would say that large corporations are just not as creative as they are, leading to them producing iterative new products which the consumers don’t want. Most companies, even large corporations, don’t have a lack of wildly creative ideas for new innovations. Why is this?

Project 128

Project Innovation Design Creativity 128

Idea Champions

FEBRUARY 9, 2019

I've been doing a lot of thinking these days about "culture of innovation" -- trying to get down to the root of what the heck it's all about. It's easy to wax poetic about the topic (and a lot of people do), but too much of the stuff I've been reading sounds like bad advertising copy for motherhood and apple pie. Bottom Up.

Culture of Innovation 27

Culture of Innovation Culture Innovation Brainstorming 27

Tullio Siragusa

NOVEMBER 30, 2020

To ensure the fulfillment of your business goals, you should allow your business to have greater flexibility and adaptability so that you can think beyond conventional methods and take calculated risks to help you thrive in the market. Creative innovation will help stay ahead of the competition in difficult times and attract new customers.

Company 63

Company Innovation Competition Culture 63

Daniel Burrus

NOVEMBER 3, 2021

While doing so, you start to consider other problems that may disrupt the newest iteration of this product you’re working on, and when it’s ready, start advertising to the local population your business is founded in. Anticipation Helps You Creatively. Everyone Eventually Must Reinvent.

Disruption 81

Disruption Trends System Creativity 81

Brunner

JUNE 10, 2021

Maddie Spadafore, Digital Performance Marketing . A: Marketing/Business Information Systems . A: I wanted to work with a marketing agency to see how I could fit in and Brunner was the best option! It sounds like a prestigious and fun place to work and learn about the marketing and advertising industry. .

Marketing 40

Marketing Meeting Learning Industry 40

Brunner

AUGUST 10, 2022

The Pittsburgh-based marketing agency, Brunner (pronounced “Brew-ner”) has partnered with Roku to offer their clients access to Roku’s OneView , the ad platform built for TV streaming, to help performance marketer’s fuel growth through TV streaming ads. Republishing with permission. What makes Brunner special? Why partner with Roku?

Case Study 40

Case Study Technical Review Marketing Innovation 40

Acuvate

JANUARY 31, 2023

With commercialisation in mind, we will see business applications extending to sectors such as marketing, advertising, legal and customer services. 2023 might be the year in which AI will break through many companies’ working cultures and start to be introduced in some of their daily routines.

Artificial Inteligence 145

Artificial Inteligence Trends ChatGPT Generative AI 145

eZassi

MAY 5, 2017

Open innovation allows organizations to harness the creative efforts of others, both across the globe and in the office down the hall. The OI process is one that inspires and engages creative thinkers and transforms them into collaborators. Invest in Creativity. Keep Culture Set in Stone. Take Charge of IP.

Open Innovation 40

Open Innovation Collaboration Innovation Engagement 40

Acuvate

SEPTEMBER 2, 2023

They foster elevated employee experience and productivity, strengthen alignment with the organizational culture and strategic objectives, and mitigate employee turnover, contributing to a healthier, more effective culture. In the wake of the pandemic, the focus on employee experience has taken center stage among global leaders.

Generative AI 52

Generative AI Technical Review Artificial Inteligence Data 52

Innovation in Practice

DECEMBER 12, 2016

Established in 1987, Epica is the only prize in the area of creativity judged and awarded by journalists who work for marketing and communications magazines worldwide. This year’s Epica Gold winner for the Innovation Category goes to Art Institute of Chicago “Van Gogh BnB” by Leo Burnett in Chicago.

Innovation 40

Innovation Creativity Marketing Examples 40

Inceodia

MARCH 2, 2017

“The Googly thing is to launch [products] early on Google Labs and then iterate, learning what the market wants — and making it great. The beauty of experimenting in this way is that you never get too far from what the market wants. The market pulls you back.” ” – Marissa Meyer.

LEAN 40

LEAN Innovation Culture Agile 40

The BMI Lab Blog

JANUARY 26, 2018

Chinese innovators work in a swift, flexible and creative way. Innovation through creative adaptation: Chinese innovators are bold enough to challenge former business models, merging different choices and creating new ones. Lean value” focus: This approach is supported by the nature of the market. How do Chinese innovators work?

Technical Review 73

Technical Review Innovation LEAN Marketing 73

hackerearth

AUGUST 10, 2017

Never having gotten near bankruptcy like other airline majors, Southwest Airlines with its nonconformist culture has remained profitable for close to 50 years using focused innovations. CEO Marissa Mayer offered the same opinion writing for Businessweek in 2006: Some of the most innovative ideas have come from marketing and advertising.

Underperforming Technical Team 40

Underperforming Technical Team Innovation Video Creativity 40

Brunner

MAY 31, 2019

Modern business culture feels a bit like the age of the entrepreneur. Melissa Richards has seen that firsthand — first, during her career in the gaming industry, and now as the vice president of human resources for Brunner, an advertising agency with offices in Atlanta and Pittsburgh. Originally published in Atlanta Business Chronicle.

Industry 40

Industry Course Learning Collaboration 40

Betterific

AUGUST 8, 2016

MN: I believe that any methodology has to be designed to fit the culture and capability of the company. company (size, culture, structure, etc.), From there, Marketing works its magic on developing advertising campaigns, pricing and distribution channels. Problem/Opportunity Identification. Problem Restatement.

Brainstorming 40

Brainstorming Idea Generation Product Development Culture 40

Gijs Van Wulfen

MAY 5, 2017

As speaker on innovation I have been traveling around the world meeting innovators, managers and CEOs in different cultures: from Canada to Cape Town; and from Turkey to Tokyo. No market need. In no time they had put together a website advertising lodging for overnight guests which they called “Airbed and Breakfast”.

Innovation 63

Innovation Technology Conference Ideation 63

Innovation Excellence

MAY 26, 2020

Every masterpiece comes from the creative hand of the founder and the dedication of 25 people. Software, cloud computing and online advertising are run by over 120,000 people worldwide, spread across all kinds of hierarchical levels. Or, maybe just one: anti-fragile and people-centered. Revenues are around CHF 17 Mill.

Meeting 40

Meeting Leadership Company Software 40

CorporateIntel

DECEMBER 18, 2012

Frequent readers of this blog know that I am obsessed with the concept of creative destruction , the intangible but daunting market force where an invention that is vital takes out that which has become defunct, and the nascent replaces the established. Was anything really lost if this was just a merger?

Underperforming Technical Team 40

Underperforming Technical Team Creativity Analysis Marketing 40

Gijs Van Wulfen

NOVEMBER 7, 2016

As speaker on innovation I have been traveling around the world meeting innovators, managers and CEOs in different cultures: from Canada to Cape Town; and from Turkey to Tokyo. No market need. In no time they had put together a website advertising lodging for overnight guests which they called “Airbed and Breakfast”.

Technical Review 63

Technical Review Innovation Technology Resources 63

Innovation in Practice

MARCH 20, 2017

Segmentation is a fine marketing tactic, but it won’t help build a brand people can wholeheartedly rally behind. The creative process will become easier, and everything the brand does will be more thoroughly informed by this one anchoring concept. The old model says segmentation is the key to business success. Is Segmentation Dead?

Marketing 40

Marketing Creative Process Examples Company 40

Boxes and Arrows

AUGUST 3, 2009

Exploring the Causes These content gaps are both procedural and cultural within organizations. Often times, these ‘processes’ are influenced by the organization’s values and overall culture. There’s a lot we can learn from traditional advertising here. For example, Adobe InCopy hooks into Adobe InDesign.

Software Review 92

Software Review Design Collaboration Agile 92

Daniel Burrus

MAY 11, 2022

Here is a look into each: Structural Capital — An easily measured type of intellectual capital, structural capital refers to the experience at an organization, such as workplace culture, a mission statement employees operate by, documented workplace policies, and more. Unfortunately, only the company stands to lose in this battle.

Knowledge Base 76

Knowledge Base Industry Disruption Company 76

Boxes and Arrows

APRIL 11, 2010

Day Two Keynote – Richard Saul Wurman With the majority of the earth’s population now living in cities, Richard Saul Wurman realized there was a yawning information gap about the urban super centers that are increasingly driving modern culture. For creativity and innovation. Because it’s marketing.

Conference 73

Conference Project Course Groups 73