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‘Get in the Grove’ Campaign for IUP Takes Silver in National Education Advertising Awards

Brunner

As a public university with stellar academics, big-time research, and a warm, welcoming culture, Indiana University of Pennsylvania needed unique ways to help future students learn what the school has to offer. Winning Silver at 37 th Annual Education Advertising Awards. Brunner, as IUP’s marketing partner, got to work.

Video 98
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Tony Hsieh – The Remarkable Cultural Innovator at Zappos

Destination Innovation

After graduating Hsieh worked for Oracle Corporation but quit in 1996 after just five months, to co-found the LinkExchange, an advertising network. The remarkable culture which Hsieh developed at Zappos starts with the hiring process which is longer and more involved than traditional recruitment. Zappos shares its approach freely.

Culture 152
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How to Stay Ahead of the Game in a Fast-Changing Industry

IdeaScale

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. At Level Up Digital , we help companies navigate this ever-changing landscape of advertising on these platforms. And in the field of digital advertising… read up on marketing news.

Industry 213
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Case Study: Xaxis Teaches Us About Accelerating Careers and Solutions

IdeaScale

This helped them serve local needs across the globe, but it also quickly created silos between cultures and languages Xaxis wanted to break down. To learn more about Xaxis, read our company case study. And if you’d like to tap into your team’s full creative potential, learn how great teams create great ideas.

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Expert Small Business Advice from Entrepreneur Gary Vaynerchuk

Business and Tech

“We have some really big changes going on in an SMB world,” says Vaynerchuk, the chairman of VaynerX , a media and communications holding company; CEO of VaynerMedia , a full-service advertising agency; and creator and CEO of the NFT project, VeeFriends. Work culture is a real thing.

Marketing 130
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Are You Future-Proof? Preparing for Technological Disruptions

Phil McKinney

The internet also created entirely new industries, such as e-commerce and online advertising, while giving rise to an entire culture of digital content creators. Various strategies, such as continuous learning, networking, and experimentation, can ensure businesses stay ahead of the curve.

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The great GE innovation experiment

Jeffrey Phillips

Here are a few things we can learn: We can discover if being relieved of corporate overhead really matters to the individual businesses. We can also find out which leaders will adopt innovative measures, and change the cultures of their businesses, and which will "stay the course". We've got a doozy. Getting smaller faster?

Agile 144