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Distinguishing Brand Activation and Traditional Advertising

Flying Fish Lab

While traditional advertising methods have long been the go-to marketing channel for many businesses, the rise of brand activation has unveiled a new dimension to marketing strategies. Timing and Duration Traditional advertising will, without a doubt, excel in delivering repeated messages over an extended period.

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The Evolution of Social Media: How Chatbots are Transforming Communication and Interaction

Acuvate

Chatbots have transformed the way we interact and communicate on social media by improving engagement, automating customer service, and enhancing overall customer experience. Chatbots in Social Media Engagement: Chatbots have become an essential tool for improving engagement on social media platforms.

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IdeaScale Podcast – How the City of Westminster is Building for the Future

IdeaScale

He works with community members to chart a new direction for innovation through engagement. Creating events requires community and economic development. For decades, they have been creating strategies for responding to the needs of their citizens. A lack of silos paves the way for success. Generating Value.

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Lessons Learned About Innovation Communications from the City of Calgary

IdeaScale

In this case, the City of Calgary was a leader in generating engagement with their innovation program. They launched a full internal multi-channel marketing strategy. This is perhaps the most important engagement tactic you can use: responsiveness. But how did they do it? But that was just to invite people to participate.

Learning 150
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Why Your Business Needs Event Marketing

The Human Factor

One thing that you definitely should not ignore is events. Live events are critical to your company’s success, and this is a trend which isn’t going anywhere any time soon. So what exactly is event marketing and how can you make the most of it? Thanks to live streaming, events can now be hosted in-person or online.

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360 - Thought Leader Interviews

Other days, I am delivering custom presentations online or in-person at industry events and buyer strategy sessions. Thinkers360: How do you like to work with brands who wish to engage you as a thought leader? ML: I use Thinkers360 to find new thought leaders in my coverage areas to follow and engage with. ML: Be curious.

Video 52
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Thought Leader and Influencer Interview with Gijs van Wulfen, Keynote Speaker, FORTH Innovation Institute

Thinkers360 - Thought Leader Interviews

As I was asked to train and speak at events the last ten years frequently, my main role today is that of a keynote speaker on corporate – and huge innovation events inspiring people on their path becoming amazing innovators. Thinkers360: How do you like to work with brands who wish to engage you as a thought leader?