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Distinguishing Brand Activation and Traditional Advertising

Flying Fish Lab

While traditional advertising methods have long been the go-to marketing channel for many businesses, the rise of brand activation has unveiled a new dimension to marketing strategies. Timing and Duration Traditional advertising will, without a doubt, excel in delivering repeated messages over an extended period.

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Lessons Learned About Innovation Communications from the City of Calgary

IdeaScale

If you’ve been following IdeaScale’s Innovation Management Awards , you know that this year saw some really thrilling innovation come from some unexpected places. In fact, government is sometimes seen as one of the least innovative industries , but some of our best stories this year came from the government.

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Generative AI – The End of Empty Textboxes

TechEmpower Innovation

It means wasted advertising spend and lost goodwill. The point is, empty textboxes aren’t just intimidating, they can significantly impact user engagement and conversion rates. We could prompt Mark to enter descriptive keywords like “dedicated” and “engaging.” Share an anecdote that showcases your innovative teaching methods.

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IdeaScale Podcast – How the City of Westminster is Building for the Future

IdeaScale

Innovation is an integral part of building for the future. Ryan Hegreness is the Innovation and Communication Manager for the city of Westminster. Hegreness helps provide direction, facilitation, and empowerment of innovative ideas. He works with community members to chart a new direction for innovation through engagement.

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Five Digital Innovations To Help Elevate Your Retail In-Store and Online Experiences

Daniel Burrus

What people want and need changes almost daily, and companies are always introducing new, innovative solutions to the average person’s everyday problems, but more importantly, are trying to stay ahead of those changes in what consumers want and need. Now, we turn our attention to the marketing and advertising end of retail.

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Best Sharing and Communication Tools

IdeaScale

The internet is now the greatest and most popular platform to advertise and share your business. Social media isn’t just for teenagers sharing photos with their friends anymore; it can be a great platform for your company to advertise and share information while staying up to date with news and ideas from all over the world.

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8 Types of Innovation in Business: A Comprehensive Guide

Qmarkets

Every successful company has one thing in common: a deep-seated commitment to innovation. Innovation isn’t just about the next big idea; it’s a multifaceted strategy that businesses employ to navigate through the twists and turns of today’s dynamic markets.