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Distinguishing Brand Activation and Traditional Advertising

Flying Fish Lab

While traditional advertising methods have long been the go-to marketing channel for many businesses, the rise of brand activation has unveiled a new dimension to marketing strategies. Timing and Duration Traditional advertising will, without a doubt, excel in delivering repeated messages over an extended period.

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Super Bowl 50 Advertising Winners and Losers

BrainZooming

Maybe for the first time in many years, I was more excited about the football than the advertising. In any event, here are my take aways from the Super Bowl (and we all know you have to have a good take away ratio to win the Super Bowl! Boost Your Career Strategy with “Taking the NO Out of InNOvation”. – Mike Brown.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. This will help identify potential customers and inform sales strategies. This approach can help inform sales strategies and identify potential customers.

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Why Your Business Needs Event Marketing

The Human Factor

One thing that you definitely should not ignore is events. Live events are critical to your company’s success, and this is a trend which isn’t going anywhere any time soon. Live events are critical to your company’s success, and this is a trend which isn’t going anywhere any time soon. New Products. Collecting Feedback.

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Trade Promotions: Strategies, Best Practices and Tools

Acuvate

So we dug out some trade promotion strategies that have proven their worth when it comes to skyrocketing your sales. Trade promotion strategies that increase sales. Some of the things that your trade promotion strategy should cover for in-store displays include: Signs, banners and posters. Focus on the in-store display.

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The Evolution of Social Media: How Chatbots are Transforming Communication and Interaction

Acuvate

It will cover the ways chatbots are improving social media engagement, automating customer service, improving marketing and advertising efforts, and enhancing the overall customer experience. They can provide information about ongoing campaigns, product launches, and upcoming events.

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IdeaScale Podcast – How the City of Westminster is Building for the Future

IdeaScale

Creating events requires community and economic development. For decades, they have been creating strategies for responding to the needs of their citizens. These include: social media, neighborhood platforms, informational emails, and digital paid advertising. A lack of silos paves the way for success. Generating Value.