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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%).

Marketing 142
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The Potential of Qualitative Research in B2B

Gregg Fraley

Why Don’t B2B Companies Use Qualitative Research? B2B companies do qualitative much less frequently. They’re missing the boat — qualitative is arguably more effective in B2B markets. Qualitative research is often misunderstood, that might explain why B2B hasn’t embraced it widely.

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

No matter what your path is, it’s important to stay up to date on the latest trends and technologies to stay ahead of the competition. Tech Backstage interviewed Alex Garcia Gonzalez to learn more about his journey from adopting a dog, to building one of the biggest B2B pet care companies in Mexico.

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What is Retail Media Advertising and Is it a Fit for My Brand?

Brunner

It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. Retail media advertising has been considered a key tactic for B2C brands, but it can be successful for B2B brands as well. How Does Retail Media Advertising Work? We’re happy to chat!

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Thought Leader and Influencer Interview with Michael Fauscette, CEO & Chief Analyst, Arion Research LLC

Thinkers360 - Thought Leader Interviews

Michael is a high-tech leader, board chairman, advisor, and software industry analyst. Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, podcasts and videos, from our opt-in B2B thought leader and influencer community – join Thinkers360 today !

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Value creation in the digital age – monopolisation, networking or demise!

etventure

Because platforms have many competitive advantages over traditional linear companies, they are also becoming increasingly popular in business-to-business (B2B) markets. have long dominated every area of life, the race for digital platforms in B2B has only just begun. Unlike the consumer business, where Amazon & Co.

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Thought Leader and Influencer Interview with Olesija Saue, Founder & Personal Branding Coach, Personal Branding Agency Maximizer

Thinkers360 - Thought Leader Interviews

Help your employers to help you , Want to be successful on social media and have a real impact in your industry? Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, podcasts and videos, from our opt-in B2B thought leader and influencer community – Join Thinkers360 today !

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