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The Potential of Qualitative Research in B2B

Gregg Fraley

Why Don’t B2B Companies Use Qualitative Research? B2B companies do qualitative much less frequently. They’re missing the boat — qualitative is arguably more effective in B2B markets. Qualitative research is often misunderstood, that might explain why B2B hasn’t embraced it widely. Good stuff.

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The Value of E-Learning and CMOE’s Top 5 Trending Courses

CMOE

40 percent of Fortune 500 companies use LMS extensively to remain competitive. 77 percent of B2B marketers use educational materials to nurture their leads. Learners can build skills incrementally; they aren’t inundated with so many concepts and tools that they don’t know where to start or what to do with the learning.

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You Need Attention Before You Can Sell

Innovators Alliance

There’s a lesson to be learned here for all of us — whether you sell or have someone selling for you. Studies have repeatedly shown that buyers, particularly those in the B2B space, want less interaction with sales. Do anything that will set you apart from your competition. We need to stop being lazy! And no wonder.

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Thought Leader and Influencer Interview with CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting.

Thinkers360 - Thought Leader Interviews

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! Next, understand their competition and resources. Listen, 2.

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

No matter what your path is, it’s important to stay up to date on the latest trends and technologies to stay ahead of the competition. Tech Backstage interviewed Alex Garcia Gonzalez to learn more about his journey from adopting a dog, to building one of the biggest B2B pet care companies in Mexico.

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Thought Leader and Influencer Interview with Michael Fauscette, CEO & Chief Analyst, Arion Research LLC

Thinkers360 - Thought Leader Interviews

Thought Leaders & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! Thinkers360: What’s the favorite part of your current role?

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Enhance the Customer Experience Of Your Service Function With Machine Learning

Leveraging Networks

Enhancing your customer’s experience is an absolute necessity in the digital era of fierce competition for attention, views, and B2B (business to business) and consumer dollars. If you are not continuously innovating your service processes to offer the very best customer experience you are likely falling behind your competition.