Brunner

MARCH 1, 2024

If you lead marketing at a B2B company, how do you describe your customers? In today’s rapidly changing marketplace, your B2B customers are not your father’s customers. Instead of B2B, it’s now B4H — Brands for Humans. Show empathy, engage in conversations, and build lasting relationships with customers.

Marketing 52

Marketing Technical Review Trends Study 52

Innovators Alliance

APRIL 24, 2024

There’s a lesson to be learned here for all of us — whether you sell or have someone selling for you. Studies have repeatedly shown that buyers, particularly those in the B2B space, want less interaction with sales. Use direct mail. We need to stop being lazy! We’ve all become numb to cold email pitches and LinkedIn messages.

Video 52

Video Meeting Creativity Software 52

Thinkers360 - Thought Leader Interviews

FEBRUARY 23, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! Thinkers360: What’s the favorite part of your current role?

Leadership 52

Leadership Roadmap Video Marketing 52

Thinkers360 - Thought Leader Interviews

OCTOBER 29, 2022

She is featured in the Special Reports of Thinkers360: 150 Women B2B Thought Leaders You Should Follow in 2022, 100 B2B Thought Leaders and Influencers You Should Follow in 2021, and in the annual recognition Top 50 Global Thought Leaders and Influencers on Startups (May 2020). I’m also an expert in LinkedIn & online events.

Leadership 52

Leadership Tips Video Report 52

Thinkers360 - Thought Leader Interviews

JULY 2, 2023

Sam is featured in Thinkers360’s annual Leaderboards Top 50 Global Thought Leaders and Influencers on CRM 2023, Top 50 Global Thought Leaders and Influencers on Security 2023 , and Top 50 B2B Thought Leaders & Influencers You Should Work With In 2023 (North America) , among others.

Software Review 59

Software Review Technical Review Leadership Industry 59

Thinkers360 - Thought Leader Interviews

JULY 9, 2023

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! Instead, use it to craft your distinctive brand of thought leadership.

Leadership 52

Leadership Engagement Video Strategy 52

Thinkers360 - Thought Leader Interviews

OCTOBER 15, 2022

Thought Leaders & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! AN: I do consulting and speaking engagements mostly.

Software Engineering 52

Software Engineering Software Leadership Video 52

Brunner

JULY 26, 2023

Whether your company is B2B or B2C, a content strategy framework aligns content efforts with business goals, marketing objectives, brand strategy, and the audiences we want to reach. Create engaging and helpful content your audience cares about Now comes the fun part. It plays hand-in-hand with search engine optimization.

Roadmap 98

Roadmap Engagement Data Marketing 98

Thinkers360 - Thought Leader Interviews

SEPTEMBER 19, 2022

Thought Leaders & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! I’ve worked for several software vendors including PeopleSoft and Autodesk.

Software 52

Software Trends Leadership Engagement 52

Thinkers360 - Thought Leader Interviews

JANUARY 26, 2023

Marie-Claire Ross works with leaders and teams to build trusted, thriving team cultures that increase engagement, team credibility and retain great talent. Thinkers360: Tell us a bit about your background and areas of expertise MCR: My career has been quite strange. I also love writing.

Leadership 52

Leadership Video Culture Training 52

Thinkers360 - Thought Leader Interviews

OCTOBER 2, 2022

She is the author of several books including Consultancy, Organizational Development and Change (2017), Managing and Leading People through Change (2nd edition) , Sustaining Change in Organizations (2015) , Employee Engagement for Organizational Change (2018), and Organization Development: how organizations change and develop effectively (2020).

Change 52

Change Leadership Video Management 52

Thinkers360 - Thought Leader Interviews

MARCH 18, 2023

Thought Leaders & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! Thinkers360: What’s the favorite part of your current role?

Technology 52

Technology Internet of things ChatGPT Leadership 52

Thinkers360 - Thought Leader Interviews

APRIL 29, 2023

Susan is featured in Thinkers360’s annual Leaderboards Top 50 Global Thought Leaders and Influencers on Analytics 2023 , Top 50 Global Thought Leaders and Influencers on Supply Chain 2023 , and Top 50 B2B Thought Leaders & Influencers You Should Work With In 2023 (EMEA) , among others. – Explore membership today !

Data 59

Data Leadership Video Big Data 59

Thinkers360 - Thought Leader Interviews

OCTOBER 9, 2022

Thought Leaders & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free !

Leadership 52

Leadership Culture Video Report 52

Thinkers360 - Thought Leader Interviews

APRIL 18, 2023

Thought Leaders & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! – Explore membership today !

Video 52

Video Leadership Entrepreneurship Conference 52

Thinkers360 - Thought Leader Interviews

MARCH 31, 2023

Thought Leaders & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! Travel days consist of site visits, speaking engagements, and conferences.

Groups 59

Groups Leadership Report Video 59

Thinkers360 - Thought Leader Interviews

NOVEMBER 19, 2022

Thinkers360 Leaderboards: 175 Women B2B Thought Leaders You Should Follow in 2023 , The Year’s Most Popular Books from Thinkers360 Thought Leaders (1H’22) Thought Leader Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. Gena holds a Ph.D.

Leadership 52

Leadership Video Report Strategy 52

Thinkers360 - Thought Leader Interviews

NOVEMBER 5, 2022

Thought Leaders & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! BV: Be very clear about your why and your message. Who and what will it serve?

Leadership 52

Leadership Video Engagement Tools 52

Thinkers360 - Thought Leader Interviews

FEBRUARY 23, 2023

Thought Leaders & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free !

Fractional CTO 52

Fractional CTO Technical Review Leadership CTO 52

Thinkers360 - Thought Leader Interviews

AUGUST 18, 2023

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! JCG: The starting point has to be a commonality of interest and purpose.

Handbook 52

Handbook Leadership Industry Report 52

BrainZooming

JANUARY 3, 2018

A potential client reached out to us. He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. They’d be the smart choice over us. Again, I appreciate your candor and your time.

Strategy 96

Strategy Strategy Exercises Strategic Thinking 96

IdeaScale

AUGUST 24, 2021

IdeaScale was introduced to Ibbaka because they are working with us on a very special project to help us innovate on our business model, but we were impressed at their experience, conversancy in design thinking and innovation and passion for subjects like growth models. The Dean was a sort of gruff old guy who said “Yeah.

Design Thinking 299

Design Thinking Design Innovation Software 299

Paul Hobcraft

OCTOBER 9, 2022

Beginning to engage with my own network of innovation experts. In some further back and forth between us the view expressed stated my framework so far was missing quite a bit on the technology building blocks, novel use cases and business models to enable a symbiotic ecosystem with the right incentives/ values for the players involved.

Change 182

Change Innovation Design Roadmap 182

Qmarkets

JANUARY 23, 2020

With outstanding scores across a wide variety of criteria, Qmarkets was recently recognized as a ‘Market Leader’ by FeaturedCustomers – a top customer reference platform for B2B business software and services. About FeaturedCustomers: FeaturedCustomers is the world’s only customer reference platform for B2B business software and services.

Idea Management 52

Idea Management Report Marketing Management 52

Paul Hobcraft

OCTOBER 22, 2018

How do we find answers to knowing what measures give us for success in any digital transformation? Today I think we certainly have a beginning point but all of us lack a clarity of the end point of where digital transformation will take us. Why, well I think this nicely puts it, we have to move or be moved. Nicely put Mirko.

Engagement 235

Engagement Groups Industry CTO 235

BrainZooming

NOVEMBER 2, 2017

Using Your Brand to Shape Daily Experiences. Blog Topic Ideas – Social Media Content Strategy for a Large B2B Company . Enjoy the links, and if you have questions on strengthening your brand strategy, contact us, and let’s talk about how you can do it effectively and efficiently. – Mike Brown. Maximizing Brand Popularity.

Strategy 71

Strategy Strategy Strategic Thinking Exercises 71

Legacy Innovation Group

APRIL 1, 2019

Businesses have begun to realize however that rather than – or in some cases, in addition to – spending millions each year on conducting market research in a simulated or hypothesized manner, they can often get better insights, and at less cost, by engaging customers directly in a co-creative process.

Crowdsourcing 40

Crowdsourcing Engagement Design Examples 40

BrainZooming

FEBRUARY 26, 2018

What will it take to immediately stop using our customers as guinea pigs for innovation? How is our B2B brand dramatically changing individuals’ lives? What opportunities will let us grow by 100x the amount and variety of valuable content our brand produces for customers?

Creative Thinking 89

Creative Thinking Creativity Company eBook 89

Innovators Alliance

DECEMBER 4, 2018

Businesses rely on a range of resources to engage with their target audience: product demos, sales rep interactions, landing pages, and drip campaigns. According to a recent poll from TrustRadius , as much as 76% of B2B buyers use reviews to discover new brands and technology products. 4: Send Reminders & Stay Engaged.

Technical Review 40

Technical Review Resources Engagement Technology 40

Brunner

JUNE 12, 2019

Whether you’re B2B or B2C, and regardless of the Paid Social Media program goals, don’t forget this one basic fact: the opinions of your customers matter more than yours. Conversely, if everything is positive, you’ve got a great springboard for activity. Cue the hero of the day: your community manager!

Management 49

Management Engagement Strategy Strategy 49

Wazoku

MAY 19, 2017

Tell us about your business. Wazoku is a B2B software company in the innovation sector. We sell one of those to companies all over the world to engage staff and customers in collaborative innovation. Every company in the world wants to engage their staff, wants fresh ideas to drive efficiency, satisfaction and customer delight.

Collaboration 40

Collaboration Engagement Software Company 40

CMOE

JANUARY 5, 2021

That said, our unprecedented experiences that year also reminded us of something that’s fundamentally dissatisfying about online business: lack of connection. It’s pleasant to do business in person because you can engage with people, examine wares closely, and simply get out of the house.

Software Review 80

Software Review Change Underperforming Technical Team How To 80

Moves the Needle

DECEMBER 18, 2018

Holiday Must-Reads for Executives of Forward-Thinking Organizations The temperature has dropped for those of us situated in the Northern Hemisphere, and the holiday season is already upon us. Once you’ve identified these factors, she guides you through designing roles that maximize engagement and learning. Author: Afdhel Aziz.

Resources 61

Resources Agile Video Knowledge Base 61

Daniel Burrus

APRIL 13, 2022

When you think about brick-and-mortar retail, you may not be thinking about hyper-personalized shopping experiences, digital shopping engagement tools, blockchain-powered commerce, autonomous delivery, virtual shopping, contactless self-checkout, or supply chain visibility.

Internet of things 75

Internet of things Data Artificial Inteligence Trends 75

BrainZooming

FEBRUARY 28, 2017

I long ago learned an important lesson about corporate branding decisions : no matter how many intriguing, mentally-engaging brand strategy conversations you have among senior executives, those conversations NEVER lead to final decisions. See what I mean? If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

eBook 40

eBook Strategy Strategy Leadership 40

Tim Kastelle

MARCH 13, 2016

In part 1 of this post , Ralph revisited key innovation issues that were already addressed by us three years ago. Co-Innovation and startup engagement. Another way is to “outsource” exploration through external engagement with startups. The B2B marketplace has also been slow to catch on.

Innovation Management 100

Innovation Management Management Underperforming Technical Team Big Data 100

Paul Hobcraft

SEPTEMBER 14, 2018

We are moving everywhere in “Smart” be that buildings, agriculture, homes, mobility, grids, utilities, traffic, logistics, waste management, as well as in our personal lives with smartphones and how we use the smart speakers we are rapidly becoming reliant on in the home to tell us what we need to know.

Software Review 189

Software Review Software Technical Review Design 189