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What is Retail Media Advertising and Is it a Fit for My Brand?

Brunner

It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. Read on to learn what it is, how it works — and if it could be right for your marketing strategy. How Does Retail Media Advertising Work? Who Does Retail Media Advertising Work For?

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Orchestrating Design Thinking and AI for a People-Centric Business Future

Tullio Siragusa

From the onset of marketing in the 1950s to today, we’ve seen clear transformations. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced. AI: The Compass to Navigating Deeper Connections Let’s illustrate this with the example of a European company entering the U.S

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Why should your company be a Business to Experience company?

mjvinnovation

To speak of the Brazilian unicorns (startups that are worth US $1 billion), NuBank and QuintoAndar are very successful examples in 2 great pillars of the experience: convenience and customization. It doesn’t matter whether or not your company is in a market that is used to offering good experiences. How does B2E work?

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Customer Co-Creation: A Deeper Path to Empathic Understanding

Legacy Innovation Group

Each year businesses spend an aggregate of $40B on market research. But to make the process work, there are several important considerations that have to be taken into account, primarily around the specific steps to be used in a B2B versus B2C scenario. Customer Co-Creation: A Deeper Path to Empathic Understanding.

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Value creation in the digital age – monopolisation, networking or demise!

etventure

Because platforms have many competitive advantages over traditional linear companies, they are also becoming increasingly popular in business-to-business (B2B) markets. Especially in the B2C segment there are already numerous examples, while ecosystems in the B2B segment are still in the early stages of development.

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50 what-if questions to reimagine the future

Board of Innovation

What if you turned from B2C to B2B (or viceversa)? find new ideas and examples to disrupt your industry. Smart assistants like Alexa (Amazon), Google Assistant (Google) or Siri (Apple) are the first mass-market examples of how voice interfaces could look like in the future. What if all your employees were freelancers?

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Why You Don’t Want Brand Strategy and Execution from the Same Partner

BrainZooming

He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. They need a compelling brand position, messaging, and a content marketing strategy that grows their volume of interested prospects and leads to strong growth to satisfy the global company that just acquired the brand.