Remove Books Remove Disruption Remove Marketing Remove Product Development
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What Did the Pandemic Teach Us About New Product Development?

Planview

In this post, you will find questions and answers from an incredibly timely and informative webinar that provided crucial new product development best practices based on lessons learned from the pandemic. The questions have been split into two broader categories below. Addressing Agile-Stage-Gate PPM Implementation Challenges.

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Thought Leader and Influencer Interview with Aruna Ravichandran, SVP & Chief Marketing and Customer Officer for Webex, Cisco

Thinkers360 - Thought Leader Interviews

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

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Using Lean Innovation in the Product Development and Commercialization Process

Moves the Needle

Companies that successfully bring new products to market rapidly, benefit from having a leg up on their competition while diminishing the negative effects of shrinking product life cycles. However, moving a product from lab to market is a process that in itself could use re-invention. What is Commercialization?

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The innovation skills you need

Jeffrey Phillips

When a company that has both succeeded at innovation and failed utterly at new product development and launch (remember New Coke?) Reading the article closely If you read the linked article closely you'll see that Coke, traditionally a bastion of marketing and financial management, is now looking for people with different skill sets.

Agile 125
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Use Intuition for Innovation Just Like Apple and Target

Leapfrogging

I wrote about this extensively in my book Leapfrogging. Disruptive Innovators Use Their Gut. Apple never did formal market research to tell them what to do. Steve Jobs once said, “We do no market research. Robyn Waters, the former vice president of trend, design and product development, once told me the same thing.

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Ambidextrous organisations: Where innovation should sit in an organisation

Idea to Value

As Steve Blank puts it in his foreword to O’Reilly and Tushman’s latest book on the subject: Lead and Disrupt: How to Solve the Innovator’s Dilemma: Exploitation pays your salary while exploration pays your pension. Here, innovation will be closely tied to “product development” resources.

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Rapid Experimentation: The Fast Track to Overcoming Uncertainty

Moves the Needle

However, the rise of Lean Startup methodologies, popularized by Eric Ries in his book “The Lean Startup,” brought rapid experimentation to the forefront. Ries’s emphasis on Minimum Viable Products (MVPs) sparked a paradigm shift. An MVP is a product experiment with a very high degree of fidelity.

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