Remove category psychology
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Encourage Your Team to Escalate Issues on Technical Projects

Harvard Business Review

The root causes of why people fail to escalate issues (even when they know it’s the right thing to do) fall into both organizational and systemic categories. Building on a foundation of psychological safety, clear communications, effective feedback, and heightened emotional intelligence, you’ll be able to nip problems in the bud.

Project 133
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Culture of Innovation Assessment

InnovationTraining.org

We used AI to help us generate and also categorize the questions across four important categories: Mindset, Leadership, Process, and Culture. Category 2: Leadership Does your leadership encourage risk-taking and experimentation? Category 4: Culture How much does your organization value and celebrate innovation?

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Leaders will invest less in transformational innovation due to fears over the economy

Idea to Value

So appetite to invest in transformational projects which are seen as more risky will be lower at the higher levels of many companies, based purely on psychology and neuroscience. This was the case in almost every category, apart from one. Nonetheless, this is not all bad news. And in many cases, the budget is likely to decrease.

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Reboot a Sluggish Brand

Idea to Value

Once market shares dwindles and revenue targets are missed year after year (despite category growth), it may be time to reboot a once-beloved brand. New brands are dominating the leadership position in the category. Maybe private label has usurped the category? Look at 10 or more brands that have made the leap.

Marketing 141
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Masters of Marketing 2023: How a Single Customer Insight Helped Crayola Expand its Brand Focus

Brunner

Brunner developed a category-redefining approach called “YellaWood for Five-Star Backyards” to power messaging and creative assets, including award-winning video spots. Those campaigns are maintaining YellaWood’s position as a category leader, including as the top performer against competitors in all branding metrics.

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Innovation is Potent Leadership

Idea to Value

More important, as you learn by doing, there is a sense of the lesson adding value outside of the sometimes solipsistic category of personal development. The lessons work upon both the external work processes and relationship skills and internal, personal growth.

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Innovation is the Most Potent Form of Leadership Development

Idea to Value

an in-depth understanding of the human factors and psychology guiding the invisible forces of the market. More important, as you learn by doing, there is a sense of the lesson adding value outside of the sometimes solipsistic category of personal development. rank-less and multi-disciplinary collaboration training. deep listening.