Yet2

DECEMBER 18, 2018

The automotive industry is undergoing massive technological and social change. Automotive manufacturers, companies in the automotive supply chain, and technology startups eyeing the automotive market need to understand the innovations that are taking place today – and those that will take place tomorrow.

Industry 45

Industry Innovation Technology Product Strategy 45

Planview

JANUARY 31, 2022

They must also enable product adoption, in order to increase product expansion and renewal rates. As such, to be successful ESOs face the challenge of serving not one, but two masters: profits and product adoption. To address this challenge, ESOs should consider changing their engagement models to fit the need.

How To 72

How To Engagement Project Report 72

Legacy Innovation Group

APRIL 1, 2019

Once upon a time, in the heyday of the Industrial Age, a young marketing, design, or engineering student would graduate from college and go to work for a large corporation, slowly melding into the steady, rhythmic din of bureaucratically-managed, organizationally-structured execution work in product development.

Product Development 40

Product Development Innovation Engagement LEAN 40

Innov8rs

FEBRUARY 13, 2023

From being an early adopter of Apple Pay in its stores to making voice ordering available through the Google Assistant, the company has been nimble and fast in making changes over the years. On the other hand, Moody's new products are incubated in dedicated business units, completely ring-fenced from business as usual.

Disruption 52

Disruption Project Design Roadmap 52

BrainZooming

DECEMBER 2, 2015

When a brand strategy change is planned, what happens first? An earlier “Inside the Executive Suite” article from Armada Corporate Intelligence addressed this important brand strategy question about how changes are rolled out to the public. Increase focus for your team with productive strategy questions everyone can use.

Strategy 40

Strategy Strategy Engagement Marketing 40

Boxes and Arrows

NOVEMBER 17, 2015

In-house designers often have to advocate for design priorities versus new features or technical change. Meaning anyone who provides the vision for a product, whether it be in code, wireframes, comps, prototypes, or cocktail napkins. Did it instigate change? Agency designers can create great visions that fail to be executed.

Underperforming Technical Team 94

Underperforming Technical Team Software Review Roadmap Design 94

BrainZooming

SEPTEMBER 28, 2015

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. That is a huge change, and opens the door to some radically different future workshops.

Collaboration 40

Collaboration Strategic Thinking Groups Engagement 40

BrainZooming

JULY 12, 2016

Reviewing the innovation strategy challenges business executives identified when downloading Brainzooming eBooks , they frequently mention gaining “buy-in” for significant change initiatives. Help to me to productively contribute to identifying what we need to do and what it might mean for us. That’s no surprise.

Engagement 40

Engagement Strategy Strategy eBook 40

BrainZooming

MARCH 21, 2016

The executives asking about and offering opinions on the topic tended to believe it was okay to advise employees about branding strategy decisions immediately after introducing changes to customers. With that change in perspective, you introduce possibilities for engaging employee in shaping branding strategy.

Engagement 40

Engagement Strategy Strategy eBook 40

Qmarkets

JULY 8, 2017

For example, one company saw they were making most of their sales from their traditional products, so they focused on that. A short while later they were pushed out of the market by companies that had innovated and created new products. They get to market faster by acquiring ready-made and tested products.

Survey 40

Survey Innovation Crowdsourcing Idea Management 40

Qmarkets

APRIL 24, 2017

For example, one company saw they were making most of their sales from their traditional products, so they focused on that. A short while later they were pushed out of the market by companies that had innovated and created new products. They get to market faster by acquiring ready-made and tested products.

Survey 40

Survey Innovation Crowdsourcing Idea Management 40

BrainZooming

FEBRUARY 26, 2016

Working with five separate groups for an industrial manufacturer changing a major manufacturing process, we identified more than six hundred tactics for the multi-year initiative during a two-day in-person workshop. They developed a sales strategy and associated messaging for the upcoming year.

Collaboration 40

Collaboration Creative Thinking Exercises Groups 40

Innovation in Practice

NOVEMBER 16, 2015

How and where innovation is performed matters: As Harvard Business School professor Michael Porter, author of classic texts on corporate strategy and the competitive advantage of nations, has noted, “Innovation is the central issue in economic prosperity.”. But that conceals what has actually been happening. Based in Florham Park, N.J.,

Study 40

Study Strategy Strategy Examples 40

Boxes and Arrows

APRIL 13, 2017

Today, digital products like apps and sites require marketing. This is also a great opportunity to do market research. Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. Also, it’s fun as heck!

Video 57

Video Conference Artificial Inteligence Design 57

Taivara

JULY 23, 2018

That feeling of “good” is what we’re striving for when we develop a new product idea, and it’s not going to be there if there is no pain. We are creatures of habit and our resistance to change is significant. Creating a product that doesn’t easily demonstrate a material benefit (e.g. Now, it’s big business. It’s a money pit. (No,

Ideation 48

Ideation Underperforming Technical Team Brainstorming Technical Review 48

Planview

JANUARY 22, 2024

Trend #2: Measuring the Product Portfolio Differently The considerations for measuring product success in the marketplace are evolving beyond traditional criteria like revenue, market share, and customer satisfaction. Factors influencing product development and delivery, like environmental impact (e.g.,

Product Development 69

Product Development Innovation Management Management Trends 69

Planview

AUGUST 23, 2022

Technology-related issues that weren’t a concern just five or ten years ago are now top of mind as customer demands and a rapidly changing industry push automakers and OEMs in new directions. Those changes bring incredible growth and innovation opportunities but can also be a source of uncertainty and turmoil.

Industry 52

Industry Software Review Software Developers Software Development 52

Planview

DECEMBER 28, 2022

Organizations that lead the pack have two things in common: an airtight alignment between investment spending and business strategy and a formal scoring model in place to determine any in-market product changes. Bridge the Gap Between Product Strategy and Delivery.

Management 52

Management Agile Analysis Strategy 52

Moves the Needle

FEBRUARY 26, 2019

When it comes to the development and commercialization of new products , no one holds more accountability for the product’s ultimate success than the Product Manager. Product Manager” isn’t exactly a title that fits neatly into a box.

Underperforming Technical Team 80

Underperforming Technical Team How To Roadmap Tools 80

Boxes and Arrows

NOVEMBER 13, 2018

Onward Search provides a useful overview of the UX design job market in infographic format. If we go by the stats, the market for UX designers could not be hotter. From “webmaster” to “information architect” to “interaction designer” to “UX designer,” we have always been able to adapt what we do in response to changing needs.

Design 93

Design Technical Review Software Review Course 93

Strategyn

JULY 12, 2016

The marketing team needs to know the customer’s needs in order to define the company’s value proposition, segment markets, position products and services, and create marketing communications. First, we define a market as a group of people and the “job” they are trying to get done. Why does it matter?

Underperforming Technical Team 44

Underperforming Technical Team Marketing Groups Product Strategy 44

Your Ideas are Terrible

NOVEMBER 8, 2016

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? Or perhaps you have a 2-sided market – consider Uber drivers and Uber passengers. Personas (or buyer personas, marketing personas) are fictional representations of key customer characteristics. Skip fancy.

Innovation 61

Innovation Guidelines Design Tools 61

Qmarkets

JULY 8, 2017

Acquiring a company is a common way to stay relevant in a quickly changing business world. Another successful approach to generate and implement innovation is to search for ideas that are at a much later stage in their development – ideas which have evolved into technologies, products, strategies and even companies.

Innovation Processes 40

Innovation Processes Innovation Data Technology 40

Qmarkets

APRIL 24, 2017

Acquiring a company is a common way to stay relevant in a quickly changing business world. Another successful approach to generate and implement innovation is to search for ideas that are at a much later stage in their development – ideas which have evolved into technologies, products, strategies and even companies.

Innovation Processes 40

Innovation Processes Innovation Data Technology 40

Anaqua

JANUARY 11, 2018

Shifting from an IP-centric to a business-centric strategy will ensure that IP directly contributes to the organization’s success. Importantly, larger organizations need to ensure that IP aligns with the business at the individual product/market level. For each product market, there should be a distinct product strategy.

Management 40

Management Software Review Competition Technical Review 40

Acuvate

JANUARY 31, 2023

With commercialisation in mind, we will see business applications extending to sectors such as marketing, advertising, legal and customer services. Introduction Artificial Intelligence (AI) has the potential to change our lives for the better. Addressing AI ethics and bias needs to remain a top priority.

Artificial Inteligence 145

Artificial Inteligence Trends ChatGPT Generative AI 145