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Lateral Thinking in Business Strategy

Destination Innovation

Dyson disrupted the vacuum cleaner market by creating bagless vacuum cleaners, a concept that challenged the traditional vacuum design and improved performance. This clever move diversified their platform and added a new dimension to the travel industry. Dyson’s Bagless Vacuum Cleaners : What can we remove?

Strategy 169
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“Island of Bryan” Couple Offers Their Top DIY Tips for New Homeowners

Business and Tech

We spoke with the couple about their experience fixing up a resort property — and attempting to open it during the COVID-19 pandemic — and got their best tips for homeowners looking to tackle their own DIY projects. In 2004, he took the step of founding his own construction company, and that decision became part of both our lives.

Tips 130
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Choosing your direction of travel

Paul Hobcraft

Nearly all in these current companies making up the Chemical and Pharmaceuticals sectors are well past their prolific era, the discovery part is bogged down in slow growth, expensive development costs and regulatory conditions. How can these companies slash these costs but improve the safety of the drug they are developing?

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Innovation and the Baskin-Robbins effect

Jeffrey Phillips

I like to eat ice cream at home, and when I am traveling I like to sample the local styles and flavors. What could possibly be wrong with lots of small experiments all throughout the company on different types of innovation? Many management teams are presented with a diverse range of "innovation" projects and potential outcomes.

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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Carving an Identity: Different Strokes for Different Brands In a market teeming with competitors, what sets a brand apart? The Green Warrior Example: Patagonia Some companies wear their commitment to the environment on their sleeves. It’s not just the quality of products or the catchy jingles. Their brand personality?

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Building Capacity for Breakthrough Innovation

Innov8rs

They represent a radical departure from existing products, services, or processes, paving the way for new markets, industries, and value networks. This involves creating a supportive infrastructure that can handle the ambiguity and uncertainty inherent in radically innovative projects.

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Product Market Fit: is your product what the market is looking for?

mjvinnovation

In the era of consumer obsession, companies are turning to research methods that offer a deeper understanding of customers’ consumption habits in order to offer the right solutions. What is Product Market Fit? Companies need to answer the following question: “How can I differentiate myself?” It also seems obvious, we know.