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Five Lateral Thinking Hacks

Destination Innovation

The Mum deodorant company took on Helen Barnett Diserens as a designer in the late 1940s. You can deliberately introduce the random by opening a dictionary and taking the first word you see or by reading the daily random article on the first page of Wikipedia. A strong contender is Johannes Gutenberg’s printing press.

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Wikipedia – A Lateral Idea in Action

Destination Innovation

Why did the company halt the presses after 244 years in print? They employed an open-door policy which allowed anyone to create and edit articles on the site. Initially this meant that any article could contain inaccuracies such as errors, biases and irrelevant text. But in 2012 the print edition ceased production.

Policies 197
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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? The early bird catches the worm … ? There are proponents of both camps.

Strategy 257
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Exploring the Interconnected Relationship Between Brand Strategy and Overall Business Strategy

Flying Fish Lab

In this article, we will explore the relationship between brand and business strategy to help you create better results. For example, if you're a tech company getting ready to unveil your latest innovation, how do you ensure that you can shine among your competitors?

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More Than Ideas: Learnings From Managing Intrapreneurship Programs

Innov8rs

Your Employees Are Your Users Founded in 1994, the German railway company Deutsche Bahn today employs over 300,000 people. Deutsche Bahn Company has been investing in existing startups since a few years ago, enhancing its portfolio and accessing new digital business opportunities through its Corporate Venture Fund.

Learning 104
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How to know when the old models don't work any more

Jeffrey Phillips

As Malcolm Gladwell and other business writers have found, it is entirely possible to write a compelling article around a rather obvious point, and still hold the reader's attention. As a case in point I draw your attention to this article - entitled Why Corporate Innovation is so Hard.

How To 181
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How Being Agile Can Help Your Company Win In The Post-Covid Economy

PlanBox Innovation

This article originally appeared on SalesTechStar. To survive – and even thrive – in the post-Covid economy, companies will have to be faster than ever in responding to change. Deployed as part of a company-wide commitment to innovation, an agile approach can be transformative.

Agile 52