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Tips For Writing A Great Press Release

The Human Factor

Writing a great press release is integral for any business. A press release is vital as it is what will be sent out to members of the press that they will then hopefully publish in their magazine or website. These are some top tips for writing a great press release…. Keep it to the point.

Tips 36
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Press Release – Bubble PPM achieves ISO 27001 certification

Bubblegroup

The ISO 27001 designation formally confirms the company adheres to legal, physical, and technical controls that put Bubble on par with the world’s top cloud software providers. The post Press Release – Bubble PPM achieves ISO 27001 certification appeared first on Bubble Innovator™ | PPM Software. Mark Illman.

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[Press Release] Wazoku platform delivers improved communication at SSCL

Wazoku

We decided to work with Wazoku as they are a young and dynamic company whose culture is a good fit for SSCL and, importantly, whose platform is easy to use and accessible.”. Wazoku is a crowdsourcing company headquartered in London. www.sscl.com. About Wazoku. Wazoku calls this EveryDay innovation. www.wazoku.com.

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Unilever Makes a PIVOTAL Move

Stephen Shapiro

Unilever is also quoted as saying, “Following separation, Unilever will become a simpler, more focused company.” Companies are often so focused on acquisitions that divestitures get less attention. Read Unilever’s press release here The post Unilever Makes a PIVOTAL Move appeared first on Stephen Shapiro.

Company 52
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A PM’s Guide to Forging an Outcome-Driven Product Team

Speaker: Kim Antelo, Transformation Coach

While incorrectly built features are a common issue, organizations are becoming preoccupied with the number of features released rather than the impact those features provide. When a team is primarily concerned with the quantity and speed of releases, it is more difficult for them to solve product problems in measurable ways.

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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? The early bird catches the worm … ? There are proponents of both camps.

Strategy 257
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Examples of Lateral Thinking in Marketing

Destination Innovation

The company has registered the site www.comparethemeerkat.com and sure enough it gets many visitors. Every call ends with, “Press 4 to hear Zappos Joke of the Day.” Paddy Power, the Irish online gambling company, seized the moment by issuing a 36 page cook book of horse meat recipes with their annual results.

Marketing 260