article thumbnail

30-Year Perspective: Seven Traits of Successful Digital Marketers

Brunner

After all, it drove me back to school to get my MBA in marketing. I think the root of it was my desire to use technology to solve business problems, and in particular, marketing and sales problems. Seven Traits of Successful Digital Marketers One of the things that I like to do these days is to teach or mentor young professionals.

article thumbnail

Wolters Kluwer Podcast – How Innovation Awards Can Fuel Business

IdeaScale

Wolters Kluwer serves a broad range of demanding markets, including healthcare, legal, accounting, compliance, and finance industries, with an enormous range of products including cloud computing, software, publishing, outreach materials, and more. They go live in the market, or they go live internally.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Encourage Innovation Through Competition

eZassi

Whether the focus is on product development, service delivery, customer satisfaction, or market share capture, competition drives a company to improve its performance. Internal Competitions. External and Open Competitions. External competitions invite outside innovators to present their solutions to a given problem.

article thumbnail

Marketing Mix Modelling: Maximizing the Impact of Marketing Spend

Acuvate

Marketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. While this is important, you may be missing an important piece of the puzzle if you’re not taking into consideration the effectiveness of your marketing outreach too.

article thumbnail

How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

article thumbnail

Driving Success: Harnessing the Power of the Startup Ecosystem

Leapfrogging

Central to the ecosystem’s functionality are the startups themselves, which are typically characterized by their innovative approaches to solving problems and capitalizing on market opportunities. They thrive on agility and adaptability, which allows them to respond quickly to market needs and consumer trends.

article thumbnail

And the Oscar goes to…Prediction Markets – Harnessing Collective Intelligence to Anticipate Success

Qmarkets

Once again the power of Prediction Markets was displayed last week, as it correctly predicted 19 out of the 24 winners at the 2015 Oscar awards; an accuracy level of 79%. Prediction Markets are speculative markets that are created with the purpose of making predictions. Anticipating Potential.