Idea to Value

NOVEMBER 12, 2020

You need the ability to adapt to change, and innovate, faster. Thus, for most businesses, the only truly lasting source of competitive advantage these days is the pace of innovation. You might then ask what that means in practice and how to accelerate your pace of innovation. Why does pace of innovation matter?

Competition 276

Competition Innovation Software Marketing 276

Jeffrey Phillips

SEPTEMBER 27, 2021

From new medical devices to new banking products, to new consumer appliances and more, I've worked on a number of innovation projects in a wide range of industries. Over time, as innovation has matured somewhat, many innovation consultants began to reference Doblin's Ten Types model.

Agile 261

Agile Innovation Course Data 261

Idea to Value

DECEMBER 22, 2021

No, I am not talking about what you and your company’s high level goals are: … Increase market share … … Improve profit margins … … Be innovative … I am asking what specific ambitions you and your company have for next year. None of them will succeed at long-term innovation.

Video 257

Video Innovation Creativity Course 257

Paul Hobcraft

JANUARY 1, 2022

The Executive Innovation Work Mat as a compelling business case. After a series of conversations around the Executive Innovation work mat, Jeffrey Phillips and I decided there was a need to add one more to the series, one that makes the business case for the work mat, one that is more from the leaders perspective.

Design 319

Design Leadership Innovation Engagement 319

Idea to Value

JUNE 4, 2021

As all of us working on innovation know, it’s quite an opaque topic that many innovators and organizations don’t talk about openly. As a result, innovation is an area that’s fraught with many common myths and misconceptions. But, without further ado, let’s get to these myths and misconceptions on innovation. The Reality.

Innovation 190

Innovation Marketing Course Tools 190

Destination Innovation

JUNE 8, 2023

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? With this new online Udemy course you can quickly absorb the key ideas and principles in best-selling busines books by watching short video lectures. But how much time would it have taken?

Entrepreneurship 130

Entrepreneurship Leadership Course LEAN 130

Innovation 360 Group

MARCH 31, 2020

Innovation Management is not something that just happens. Innovation360 has traveled the globe studying the world´s best innovators. Then you can use the data to align your strategic plan with your innovation efforts – exactly like the world’s top innovators do. Bring new ventures to market faster.

Course 52

Course Roadmap Underperforming Technical Team Technical Review 52

Jeffrey Phillips

MAY 22, 2023

I've been leading innovation work for close to 20 years, writing about it on this blog and in my book (Relentless Innovation). I've made some great friends along the way and been influenced by a range of great innovation thought leaders. Too much time at the innovation coal face was making me a bit cynical.

Artificial Inteligence 157

Artificial Inteligence ChatGPT Innovation Generative AI 157

Jeffrey Phillips

AUGUST 26, 2021

I've been writing, speaking and consulting about innovation for over 15 years, and I'm constantly amazed by the different perspectives and definitions about innovation. Innovation theater is very similar to what ecologists call "greenwashing" and both are bad for their respective movements.

Project 209

Project Underperforming Technical Team Innovation Training 209

Paul Hobcraft

MAY 5, 2021

I have been reading a report written by Stephen J Ezell of the Information Technology and Innovation Foundation (ITIF) along with a guru of innovation, John Kao, of ILSi on their concerns that something is amiss with the U.S. innovation system. Their argument regarding innovation is that Americans have come to see U.S.

Innovation 264

Innovation Policies Technology Course 264

IdeaScale

NOVEMBER 27, 2019

It’s the people who ask questions that innovate. The point, of course, is that it’s not the driven single-minded people who make the big discoveries, but the people who notice the little things that don’t fit and follow up on them. Innovation is no different in that respect. Why Curiosity?

Innovation 221

Innovation Course Tips Strategy 221

IdeaScale

AUGUST 29, 2018

Innovation means different things to different people. Sometimes it’s hard to have a good conversation about innovation, because people understand the concept in very different ways. Let’s start with a general definition that states “Innovation is something new and useful ” incorporates both the concepts of novelty and value.

Innovation 180

Innovation Case Study Roadmap Entrepreneurship 180

Paul Hobcraft

DECEMBER 4, 2023

Understanding the sensory and cognitive abilities of innovators Following on from my first post on building an Innovator’s Sensory profile, the combination of various cognitive, emotional and environmental factors heightens our awareness, so I needed to explore this further in this post. Nothing is set in stone.

Innovation 162

Innovation ChatGPT Trends Creativity 162

Jeffrey Phillips

AUGUST 2, 2022

I've been thinking for years that we have innovation all wrong. We treat innovation as it if requires years of experience, deep knowledge of an industry or a technology, or mastery of a specific subject. In 1942 Thomas Watson, the CEO of IBM, was quoted as saying that the world market would need a maximum of 5 computers.

Innovation 258

Innovation Technology Marketing Industry 258

Stephen Shapiro

JULY 18, 2022

Innovators looking for input from consumers must assume that consumers cannot always (and may not want to) explain themselves, their behaviors, their attitudes, and their decision-making processes. When asked outright, consumers will of course provide answers, but those answers may be incomplete at best and quite misleading at worst.

Marketing 59

Marketing Tips Meeting Design 59

Paul Hobcraft

AUGUST 10, 2020

Constructing an innovation conversation framework is never easy, we all come at it in different ways and when it comes to those strategic conversations, we feel a sense of panic and growing tension as our messages begin to fray at the edges and slip more into tactical, the more we talk. Really do try and establish some key principles.

Learning 246

Learning Innovation Leadership Strategy 246

Paul Hobcraft

FEBRUARY 2, 2022

Confronting Your Darwin Effect through innovation. I have been working away, call it my labour of love, with plenty of frustrating moments but have “pushed on” through sheer determination, on my thinking through the ‘harnessing’ of the dynamics within innovation. It is so hard to let go!

Innovation 189

Innovation Competition Resources Analysis 189

Idea to Value

SEPTEMBER 7, 2021

In recent years, more and more companies have realized the need for innovation as they’ve seen businesses all around them, and perhaps even their own business, being disrupted. According to McKinsey research , 96% of executives have made innovation a strategic priority, yet only 6% are satisfied with their innovation performance.

Agile 302

Agile Innovation Technical Review Leadership 302

InnovationManagement

MAY 21, 2019

We tend to forget that the success of online stores doesn’t depend only on online marketing methods. Of course, the modern business world is almost entirely digitalised and customers are increasingly purchasing products online, however, we cannot ignore the influence offline marketing has on online businesses.

Marketing 63

Marketing Course Innovation Management Management 63

Moves the Needle

FEBRUARY 11, 2019

Why do R&D labs succeed in creating new technology, but fail at bringing these innovations to market? R&D labs don’t bring new innovations to market typically because they are charged with inventing new technology, but not the commercialization of those inventions. Innovation requires creating value.

Marketing 68

Marketing Innovation Technology Management 68

Innovation Excellence

FEBRUARY 7, 2024

An Introduction to the FutureHacking™ methodology by Braden Kelley The starting point for becoming your own futurist is of course to first understand what futurology (or a futurist) is. Then we must also understand what strategic and market foresight are as well. What is Futurology (or a Futurist)?

Study 98

Study Course Marketing Tools 98

Qmarkets

SEPTEMBER 19, 2023

Open innovation is a core strategy for transformative growth amongst a growing number of enterprise companies around the world. The days of boardrooms and R&D departments keeping innovation under lock and key are waning, as companies are increasingly preferring a more collaborative approach with startups and other external parties.

Open Innovation 105

Open Innovation Collaboration Innovation Technology 105

IdeaScale

AUGUST 24, 2021

Ibbaka is a consulting and technology development company focused on helping companies bring innovations to market and to help them to scale. This relates to pricing, because if you’re not sure what your value is then you’re not able to price effectively which means you’re not able to continue to innovate and grow.

Design Thinking 299

Design Thinking Design Innovation Software 299

Jeffrey Phillips

JUNE 16, 2021

I'm writing a series of blogs based on questions that I regularly receive about innovation. In my last post, I wrote about the staffing plan necessary to sustain growth and innovation , basing it in part on the Pareto rule. What skills are critical to next and new innovation First, we need to define our terms.

Innovation 144

Innovation Trends Survey Course 144

Jeffrey Phillips

MARCH 10, 2021

It's past time to innovate from the outside in. This is, of course, exactly opposite from what we've been told to do over our careers. Well, when it was difficult to compare products and services, and when people had less information, it was easier to market a product that didn't fit, or only partially fit, a consumer need.

Underperforming Technical Team 167

Underperforming Technical Team Innovation Marketing Meeting 167

Jeffrey Phillips

JULY 21, 2021

The debate is about whether or not to fund innovation work, and if the decision is positive, how much to spend or invest in innovation. In this regard, there is clear demand for innovation, for new products, new services and experiences and consumers have the funds to spend on new things. But we are asking the wrong question.

Underperforming Technical Team 176

Underperforming Technical Team Innovation Product Development Marketing 176

Jeffrey Phillips

SEPTEMBER 17, 2021

In this environment of constantly changing factors, where it can be difficult to understand the best information or plan for the future, where markets seem to shift constantly and employees and consumers are inconstant, it seems exceptionally difficult to do more than to simply hold on. What will we see from the explosion of new companies?

Technical Review 167

Technical Review Software Review Innovation Marketing 167

Idea to Value

MARCH 7, 2022

I spoke to 11 of the world’s leading female innovation experts to get their definition of “innovation” The variety in their responses may surprise you. In 2016, I wrote the article What is innovation? 15 experts share their innovation definition in order to answer the question of “What is innovation?”

Innovation 246

Innovation Technical Review Creativity Leadership 246

mjvinnovation

DECEMBER 27, 2019

The above quote is just one of the numerous motivational phrases scattered in frames here at MJV Marketing. Our marketing team has grown a lot over the years. MJV Marketing: A World of Challenges. Before Agile, MJV’s marketing team encountered many difficulties in dealing with its routine challenges.

Agile 52

Agile Marketing Course Meeting 52

IdeaScale

NOVEMBER 24, 2021

In order to maintain integrity as part of your innovation process, you should look closely at the spoken and unspoken promises made by your innovation strategy and act on them to the fullest extent possible. All of this is a two-way street, of course. Without Integrity, There’s No Innovation. Innovation was needed.

Strategy 130

Strategy Strategy Innovation Innovation Processes 130

Strategyzer Innovation

APRIL 23, 2019

Testing by Strategyzer, our newest online course, will walk you through the process of reducing risk and uncertainty around any new business idea. We are in the midst of developing the course, and we wanted to offer you a unique opportunity to co-create the course with the makers of the Business Model Canvas and Value Proposition Design.

Course 40

Course Exercises Case Study Video 40

Viima

MARCH 29, 2022

The effects of cultural differences for innovation are an interesting and extremely multifaceted topic. For most of us, it probably goes without saying that cross-cultural and multicultural capabilities are crucial in today’s globalized and hyperconnected world, and innovation is no exception.

Culture 94

Culture Innovation Course Marketing 94

Jeffrey Phillips

JUNE 9, 2021

I'm often asked how many people should be employed in innovation work in larger organizations. Of course, with that and a towel, you can accomplish almost anything. But the question about staffing for growth, new products and innovation is an important and interesting question. As if there is a magic number!

Innovation 157

Innovation Course Product Development Resources 157

Jeffrey Phillips

NOVEMBER 1, 2021

I found an article today on the web that was published by the Wall Street Journal in September 2021 , that claims to explode the myths about innovation. Basically, what they found, at least from what I read, is that innovation is deterministic, based on the advance of underlying physics. Is this really news?

Technical Review 144

Technical Review Innovation Technology Trends 144

Qmarkets

SEPTEMBER 12, 2023

Open-source innovation (or simply ‘open innovation’) is developing into a core strategy for transformative growth amongst enterprise companies around the world. We caught up with the founder and CEO of AccelIQ Digital, Ariana Smetana, to find out more about the business and its approach to open-source innovation.

Open Innovation 94

Open Innovation Collaboration Innovation Technology 94

Norbert Bol

JULY 3, 2022

Therefore I have started the online course “Supply chain management: a learning perspective” by Professor Bowon Kim from the Korea Advanced Institute of Science and Technology (KAIST). The course gives an insight into how to create value in a supply chain in the most effective way. Coordinating an innovation in supply chain management.

Innovation 97

Innovation Course Competition Analysis 97

Idea to Value

JULY 15, 2020

When it comes to innovation, there are countless ways things might go wrong. If you manage to get the timing just right, your innovations will obviously benefit from huge tailwinds when entire industries are transitioning from the old to the new with you riding at the top of the wave. The importance of timing in innovation.

Innovation 248

Innovation Industry Technology Marketing 248