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Marketing When Budgets Are Down

Harvard Business Review

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term. It’s tough to see a significant increase in marketing budgets in the near term.

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Why we should expect more disruptive innovations

Jeffrey Phillips

Similarly, Blockbuster experienced almost the exact same disruption. The fact of the matter is, Schumpeter's 'creative destruction' will occur more rapidly and more frequently, and we need to be anticipating disruptive innovation, if not simply welcoming it and accepting it. That's the natural order of things.

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Day to Day Innovation Survey Results to date

Jeffrey Phillips

Many of you know that we are conducting a survey of innovation practitioners. To encourage you and to provide a mid-survey report, I thought I'd reflect on a few findings to date. The survey will remain open for another two weeks. If you haven't responded, please take ten minutes to provide us your insights.

Survey 100
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Uncharted Waters Disrupting the Corporate Boardrooms

Paul Hobcraft

When you read a report that has within its executive summary this: “ In combination the boards stand unarmed to enter the battlefield of future business creation in a disrupted world ” it makes you want to read on. The Survey wanting to understand the current mood within the boardroom. This is a more than timely report in my view.

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Agile Innovation Management: The Complete Guide to Business Agility as a Driver for Innovation

Viima

Incumbents are shaken by the highly dynamic environment they operate in, and they are too slow to respond to disruptive changes. An AEIU survey, 27% of respondents cited their organization's lack of agility as a competitive disadvantage in anticipating marketplace shifts.

Agile 72
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Product Market Fit: is your product what the market is looking for?

mjvinnovation

What is Product Market Fit? The source of competitive advantage is disruption, and whoever manages to survive it will differentiate themselves within the invisible hand of the market. And how to survive the disruption? That’s where Product Market Fit comes in. How to identify the Product Market Fit?

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How Benchmarking Against Market Leaders Can Drive Business Success

Leapfrogging

Even worse, your business may end up being disrupted by the next big innovation that comes on the market. You want to look at benchmarking yourself against leaders in your market but also market disruptors and laggards. So what do you do when you want to find out how your business is doing?

Marketing 100