Leapfrogging

SEPTEMBER 30, 2019

Even worse, your business may end up being disrupted by the next big innovation that comes on the market. You want to look at benchmarking yourself against leaders in your market but also market disruptors and laggards. So what do you do when you want to find out how your business is doing?

Marketing 100

Marketing Comparison Tools Industry 100

Leapfrogging

NOVEMBER 8, 2021

For nearly three decades, I have worked with business leaders to help them drive innovation within their businesses by creating products and services that improve customers’ lives. S-Curve Mapping is the process used to identify where a business sits in the current innovation ecosystem compared to other businesses in the market.

Tools 130

Tools Innovation Processes Software Review Software 130

Innov8rs

JANUARY 17, 2024

Innov8rs | Whilst innovation remains a top priority for every CEO, we have again witnessed recently that when markets are uncertain and costs need to be cut, the innovation function is also amongst the first to be impacted. Never a dull moment in corporate innovation… so they say. Here's what they shared.

Handbook 59

Handbook Technical Review eBook Innovation 59

Brunner

OCTOBER 18, 2023

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. That pivot has marketing teams at companies large and small searching for alternatives to measure their campaigns, content, and digital experiences.

Marketing 52

Marketing Data Software Review Survey 52

Paul Hobcraft

APRIL 22, 2024

If you go to the “ Explore My Insights and Thinking ” tag shown above, you will see there are two files you can download that provide all of these posts in a PDF format. Does this come from the need for growth, new innovation, changing the organizational structure, or seeking a more unique approach to their markets?

Case Study 130

Case Study Design Collaboration Study 130

Moves the Needle

JANUARY 8, 2019

How The National Council of Architectural Registration Boards Used Lean Innovation to Create New Value for Their Customers Take this Case Study with you! Click here to download. ” — Guillermo Ortiz de Zárate, Chief Innovation and Information Officer, NCARB.

Marketing 65

Marketing LEAN Case Study Study 65

Destination Innovation

MARCH 16, 2018

In 2010 the Gillette brand which is owned by Proctor and Gamble held 70% of the US market for razors. It boasted continuous innovation in product design and enjoyed a gross margin of around 60%. Its market share has now slid to around 50%. Like many DTC brands their marketing has been driven by social media activity.

Innovation 191

Innovation Examples Marketing Survey 191

Leapfrogging

JUNE 21, 2021

How does your team allocate time to driving innovation within your business? . The 70-20-10 Rule is a strategy for determining how to allocate time and resources in order to make a successful innovation. However, this framework has been proven helpful for successful innovation. . . 70%-Core Innovation .

How To 130

How To Resources Disruption Innovation 130

mjvinnovation

FEBRUARY 18, 2020

No matter what segment of the market your company operates in, marketing is experiencing a revolution right now. In this article, we will shed some light on the new roles of Marketing. Marketing far beyond customer attraction and retention. Marketing far beyond customer attraction and retention.

Marketing 52

Marketing Data Big Data Study 52

Yet2

NOVEMBER 22, 2020

In the beginning of 2020 business disruption was largely viewed as an “Airbnb” or “Uber” taking mind and market share from industry stalwarts. But how do you accelerate your nine to 12-month, or three- to five-year innovations and put them into a compressed business schedule to take advantage of unexpected opportunities?

Disruption 98

Disruption Innovation Industry Groups 98

Planview

OCTOBER 5, 2023

Speed in delivering high-value innovations is a critical differentiator that can make or break companies. According to a Boston Consulting Group report, companies prioritizing innovation—arriving first to market with new and relevant ideas—outperform the MSCI World Index on shareholder return by 3.3 percentage points per year.

Product Development 64

Product Development Innovation Innovation Management Software 64

Leapfrogging

OCTOBER 8, 2021

As a consultant, I’ve had the chance to work with some of the world’s biggest businesses and organizations to help guide innovation initiatives and business strategies. The Value Proposition Canvas is useful for refining a new product or service innovation to make sure it is well received on the market.

Tools 130

Tools Software Review Software Innovation 130

IdeaScale

MARCH 26, 2019

We live in an age of technological innovation, and one of the biggest beneficiaries of new technologies has been the healthcare industry. Innovations for 2019 alone (as listed by the Cleveland Clinic ) range from exciting to mind-boggling and include: Alternative pain therapies. Innovations in Diagnostic Technologies.

Artificial Inteligence 174

Artificial Inteligence Innovation Innovation Management Data 174

mjvinnovation

FEBRUARY 23, 2021

What is Product Market Fit? The source of competitive advantage is disruption, and whoever manages to survive it will differentiate themselves within the invisible hand of the market. That’s where Product Market Fit comes in. Often, managers encounter difficulties and obstacles to define their own situation in the market.

Marketing 52

Marketing Analysis Data Tips 52

IdeaScale

MARCH 19, 2019

The terms “innovation” and “disruption” are commonly used in today’s business world. Innovation takes a vision and turns it into reality. Disruption is innovation, but not all innovation is disruption, just like all squares are technically rectangles , but not all rectangles are squares. What Innovation Does.

Disruption 113

Disruption Innovation Marketing Innovation Management 113

Leapfrogging

AUGUST 25, 2021

As a consultant, I’ve had the chance to work with some of the world’s biggest businesses and organizations to help guide innovation initiatives and business strategies. The Value Proposition Canvas is useful for refining a new product or service innovation to make sure it is well received on the market.

Tools 130

Tools Innovation Processes Software Review Software 130

BrainZooming

MARCH 7, 2017

That was the question from two nonprofit executives tasked with planning market research to support a new marketing plan. Before diving into planning market research, I asked about old research they had. 14 Questions Before Planning Market Research. Examining Your Own Previous Market Research. That’s a Start!

Marketing 64

Marketing Survey Strategic Thinking eBook 64

IdeaScale

FEBRUARY 14, 2017

They take a long-term view of their staff and see innovation projects as an opportunity to stretch their employees’ capabilities and to help them achieve their aspirations. Depending on the scope of their ideas, innovators’ careers can be significantly shaped by this journey. The M entor Role in I nnovation . Gaining customer insights.

Underperforming Technical Team 189

Underperforming Technical Team Innovation Project Technical Review 189

mjvinnovation

DECEMBER 27, 2019

The above quote is just one of the numerous motivational phrases scattered in frames here at MJV Marketing. Our marketing team has grown a lot over the years. MJV Marketing: A World of Challenges. Before Agile, MJV’s marketing team encountered many difficulties in dealing with its routine challenges.

Agile 52

Agile Marketing Course Meeting 52

Yet2

MAY 18, 2022

By far the most common scouting topic yet2 sees is around new packaging technologies and innovations. It’s a topic almost all of yet2 ’s clients are interested in and we continually scout and find new promising startups and packaging technologies coming to market. Seeking: Innovative e-commerce packaging.

Trends 52

Trends Case Study Study Innovation 52

Yet2

MAY 18, 2022

By far the most common scouting topic yet2 sees is around new packaging technologies and innovations. It’s a topic almost all of yet2 ’s clients are interested in and we continually scout and find new promising startups and packaging technologies coming to market. Seeking: Innovative e-commerce packaging.

Trends 52

Trends Technology Case Study Study 52

Destination Innovation

SEPTEMBER 4, 2016

How many types of innovation are there? The simplest way to categorize innovation is into two forms – incremental and radical. Incremental innovation is an improvement in an existing thing (e.g. Radical innovation is finding an entirely new way of doing something. E.g. Gillette innovated with the razor and blades model.

Radical Innovation 194

Radical Innovation Innovation Disruption Collaboration 194

IdeaScale

AUGUST 22, 2019

Peter Berger is the Director of Innovation for EmbraerX, a Silicon Valley innovation unit of Brazilian aerospace company Embraer. Berger recently sat down for an interview with IdeaScale’s Jessica Day for IdeaScale Nation, the company’s innovation podcast. Innovation Units Should Be Separate from Business Units.

Ideation 196

Ideation Innovation Crowdsourcing Project 196

Paul Hobcraft

OCTOBER 1, 2018

Good innovation is notoriously hard to achieve. Others looking at the innovation progress keep demanding tangible evidence and quantifiable guarantees that the outcome provides clear returns. Others looking at the innovation progress keep demanding tangible evidence and quantifiable guarantees that the outcome provides clear returns.

Report 212

Report Innovation Survey Disruption 212

mjvinnovation

MARCH 11, 2020

Is your company aligned with the new direction that the energy market is heading towards? See our infographic below, which is downloadable! Energy market: the future is knocking. To win over 100% of their digital consumers, companies must become increasingly agile and innovative. 5- Digital Twins. The Action Plan.

Artificial Inteligence 52

Artificial Inteligence Trends Marketing Internet of things 52

mjvinnovation

NOVEMBER 30, 2020

Available for download at this link for our trend report 2019. And this is precisely the key shift from Traditional Marketing to Digital Marketing: the use of data. Data Science + Marketing: the new funnel. Yes, Data Science and Marketing can – and should! Marketing uses digital channels. Check it out!

Data 52

Data Marketing Artificial Inteligence Design Thinking 52

IdeaScale

AUGUST 18, 2021

Overview: Companies that fail to innovate can go out of business, yet there are even worse fates that can await them. These seven companies lost out on entering major new markets, got acquired by competitors, or accumulated billions on bad bets, all by failing to innovate or grasp the value of their innovations.

Company 130

Company eBook Innovation Marketing 130

BrainZooming

JULY 19, 2017

People routinely ask some variation on that question about our social-first content marketing strategy. 23 Content Marketing Strategy Benefits for an Emerging Brand. Thinking about the list of impacts for our emerging brand, our content marketing strategy: Built and and continues to cultivate a global audience for the brand.

Marketing 67

Marketing Strategy Strategy eBook 67

Imaginatik

JANUARY 13, 2017

Download the paper now: The Art of the Possible – Future Building’s Crucial Role in Driving Innovation Impact ]. Nearly all of their brands were struggling with stagnant or declining market share. Analytical thinking alone does not produce innovation. They thought they needed a new growth strategy.

Learning 100

Learning Innovation Trends Innovation Programs 100

Qmarkets

DECEMBER 4, 2019

These new technologies lead to innovations, often creating new markets and value markets that can impact the established leaders in the industry. Financial organizations of all shapes and sizes are being disrupted by small, agile, innovative and technology-oriented companies which offer convenient and efficient services.

Disruption 45

Disruption Marketing Case Study Underperforming Technical Team 45

IdeaScale

JUNE 13, 2019

Most of us have little difficulty listing male inventors, but rattling off a list of female innovators is harder. It’s not because women don’t innovate, but because historically they haven’t had the educational opportunities that male innovators have had. Here are five of the top female innovators of all time.

Technical Review 157

Technical Review Crowdsourcing Innovation Technology 157

mjvinnovation

SEPTEMBER 27, 2019

In our Innovation Trends Report for 2019 – Energy , you also get to know all the challenges in the industry. . And, if you want, feel free to download and share our infographic too! Confira o post: Infographic – 5 trends that will revolutionize the energy market in the next few years em MJV Technology & Innovation.

Trends 40

Trends Marketing Report Industry 40

IdeaScale

APRIL 16, 2019

The word innovate comes from the Latin innovatus , where “in” means “into” and “novatus” is a form of the verb for “making something new.” Innovation can come from anywhere, anytime, and learning to encourage and manage innovation is a major competitive differentiator. Here are some highlights of the discussion.

Crowdsourcing 113

Crowdsourcing Software Innovation Management Innovation 113

Paul Hobcraft

JUNE 27, 2017

Most organizations are seeking solutions to the necessary connections between Strategy and Innovation. Often it is within the strategies that should be outlined, lies the potential new spaces to play for innovation’s design. Is this because innovation is not at the core of the business as it should be?

Strategy 203

Strategy Strategy Innovation Engagement 203

Paul Hobcraft

JUNE 21, 2018

There has just been a highly useful benchmarking report released by Innovation Leader with KPMG LLP sponsoring this and providing some of their collective insights into the different aspects of “ Benchmarking Innovation Impact 2018″ At present, you can download the report before it might slip behind a paywall at some later stage.

Report 235

Report Innovation Innovation Programs Groups 235

Flying Fish Lab

AUGUST 10, 2023

Let’s walk down memory lane: The music industry faced significant disruption with the emergence of Napster, a peer-to-peer file-sharing application enabling illegal downloads, causing a decline in CD sales. iTunes challenged this convention by offering legal digital downloads of individual songs, eliminating the need to buy entire albums.

Disruption 98

Disruption Industry Video Collaboration 98