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From Consumer to Collaborator: A Look at Open Innovation

IdeaScale

This is more than just a way to better understand who shops with you, though; with the right platform, it can be a source of powerful innovation. What Is Open Innovation? Traditionally, innovation in companies has been “closed.” When Should I Use Open Innovation? How Should I Use Open Innovation?

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Returning to the Hierarchy of Business Ecosystems

Paul Hobcraft

If you go to the “ Explore My Insights and Thinking ” tag shown above, you will see there are two files you can download that provide all of these posts in a PDF format. It emphasizes collaborative ecosystems as the key to unlocking untapped potential, driving sustained growth, and achieving collective prosperity.

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How Benchmarking Against Market Leaders Can Drive Business Success

Leapfrogging

Even worse, your business may end up being disrupted by the next big innovation that comes on the market. You want to look at benchmarking yourself against leaders in your market but also market disruptors and laggards. It is with this in mind that we created the Benchmarking Collaboration Tool.

Marketing 100
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The Ten Types of Innovation

Destination Innovation

How many types of innovation are there? The simplest way to categorize innovation is into two forms – incremental and radical. Incremental innovation is an improvement in an existing thing (e.g. Radical innovation is finding an entirely new way of doing something. E.g. Gillette innovated with the razor and blades model.

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.

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Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. That pivot has marketing teams at companies large and small searching for alternatives to measure their campaigns, content, and digital experiences.

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Digital Transformations Are Crucial to Optimizing Innovation Value

Planview

Speed in delivering high-value innovations is a critical differentiator that can make or break companies. According to a Boston Consulting Group report, companies prioritizing innovation—arriving first to market with new and relevant ideas—outperform the MSCI World Index on shareholder return by 3.3 percentage points per year.