Leapfrogging

SEPTEMBER 30, 2019

Even worse, your business may end up being disrupted by the next big innovation that comes on the market. Benchmarking can be extremely helpful, as it allows the organization to better understand not only how their competitors are performing, but also what procedures or strategies are being used to accomplish such high performance.

Marketing 100

Marketing Comparison Tools Industry 100

Innov8rs

JANUARY 17, 2024

Innov8rs | Whilst innovation remains a top priority for every CEO, we have again witnessed recently that when markets are uncertain and costs need to be cut, the innovation function is also amongst the first to be impacted. Never a dull moment in corporate innovation… so they say. Here's what they shared.

Handbook 59

Handbook Technical Review eBook Innovation 59

Paul Hobcraft

APRIL 22, 2024

If you go to the “ Explore My Insights and Thinking ” tag shown above, you will see there are two files you can download that provide all of these posts in a PDF format. Does this come from the need for growth, new innovation, changing the organizational structure, or seeking a more unique approach to their markets?

Case Study 130

Case Study Design Collaboration Study 130

BrainZooming

JULY 5, 2017

I’ll admit it: my views on innovation strategy have been dramatically shaped by working in a Fortune 500 corporation. The size and scale of opportunities you pursue, even in a company that was not always all that innovative, oriented me to think a big team and significant dollars are vital for real innovation.

Strategy 84

Strategy Strategy Learning eBook 84

IdeaScale

MARCH 26, 2019

We live in an age of technological innovation, and one of the biggest beneficiaries of new technologies has been the healthcare industry. Innovations for 2019 alone (as listed by the Cleveland Clinic ) range from exciting to mind-boggling and include: Alternative pain therapies. Innovations in Diagnostic Technologies.

Artificial Inteligence 174

Artificial Inteligence Innovation Innovation Management Data 174

BrainZooming

JANUARY 8, 2018

Who should you invite to participate in an innovation strategy workshop ? We’ve written about three important strategic perspectives (general management, functional expertise, and people with creative energy) and three types of voices (traditional, challenger, and emerging) to include in any type of strategy workshop.

Strategy 69

Strategy Strategy Exercises eBook 69

Yet2

NOVEMBER 22, 2020

In the beginning of 2020 business disruption was largely viewed as an “Airbnb” or “Uber” taking mind and market share from industry stalwarts. But how do you accelerate your nine to 12-month, or three- to five-year innovations and put them into a compressed business schedule to take advantage of unexpected opportunities?

Disruption 98

Disruption Innovation Industry Groups 98

Brunner

OCTOBER 18, 2023

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. That pivot has marketing teams at companies large and small searching for alternatives to measure their campaigns, content, and digital experiences.

Marketing 52

Marketing Data Software Review Survey 52

Leapfrogging

JUNE 21, 2021

How does your team allocate time to driving innovation within your business? . The 70-20-10 Rule is a strategy for determining how to allocate time and resources in order to make a successful innovation. However, this framework has been proven helpful for successful innovation. . . 70%-Core Innovation .

How To 130

How To Resources Disruption Innovation 130

BrainZooming

MAY 30, 2017

It’s time to launch an innovation strategy for your organization. So, it’s time to announce an innovation program, because that will undoubtedly fill the growth gap facing your brand. How will the innovation strategy eliminate your revenue shortfalls? But, hey, it’s an innovation strategy!

Strategy 87

Strategy Strategy Exercises Disruption 87

mjvinnovation

FEBRUARY 18, 2020

No matter what segment of the market your company operates in, marketing is experiencing a revolution right now. In this article, we will shed some light on the new roles of Marketing. Marketing far beyond customer attraction and retention. Marketing far beyond customer attraction and retention.

Marketing 52

Marketing Data Big Data Study 52

Leapfrogging

OCTOBER 8, 2021

As a consultant, I’ve had the chance to work with some of the world’s biggest businesses and organizations to help guide innovation initiatives and business strategies. The Value Proposition Canvas is useful for refining a new product or service innovation to make sure it is well received on the market.

Tools 130

Tools Software Review Software Innovation 130

BrainZooming

AUGUST 10, 2018

A client raised a question about what more it can do to quicken its pace of innovation ? As with lots of innovation questions, my quick response was we have an eBook for that. Resources are a common barrier to innovation, download the Brainzooming innovation eBook, 16 Keys for Finding Resources to Accelerate Your Innovation Strategy.

Strategy 45

Strategy Strategy Strategic Thinking eBook 45

BrainZooming

MAY 11, 2017

Whenever we discuss using questions to foster disruptive innovation strategy , it prompts objections. The objections center on the idea that questions do not create disruptive innovation. We never claim that questions alone will create disruptive innovation. Marketing strategies. Our response?

eBook 77

eBook Disruption Exercises Strategy 77

The Inovo Group

NOVEMBER 30, 2020

The tight integration of Strategy, R&D and Innovation – and other related growth functions – is critical for an effective Growth Transformation system. A growth transformation system is one in which corporate strategy, R&D and innovation all work together and in harmony to drive transformation excellence.

System 52

System Strategy Strategy Underperforming Technical Team 52

BrainZooming

MARCH 7, 2017

That was the question from two nonprofit executives tasked with planning market research to support a new marketing plan. Before diving into planning market research, I asked about old research they had. 14 Questions Before Planning Market Research. Examining Your Own Previous Market Research. That’s a Start!

Marketing 64

Marketing Survey Strategic Thinking eBook 64

BrainZooming

APRIL 8, 2016

What a strong first day at the Brand Strategy Conference in New York. The kickoff presentation on the first day was from Kodi Foster, Vice President – Data Strategy at Viacom. Kodi’s presentation focused on fusing creativity and data innovation to drive brand growth. Five Things Your Content Marketing Strategy Should Deliver.

Marketing 40

Marketing Strategy Strategy eBook 40

Leapfrogging

AUGUST 25, 2021

As a consultant, I’ve had the chance to work with some of the world’s biggest businesses and organizations to help guide innovation initiatives and business strategies. The Value Proposition Canvas is useful for refining a new product or service innovation to make sure it is well received on the market.

Tools 130

Tools Innovation Processes Software Review Software 130

BrainZooming

JANUARY 21, 2016

Our buddies at Armada Corporate Intelligence addressed what sections you should include in your go to market strategy plan in their “Inside the Executive Suite” feature. They highlighted ten different sections to include your strategy plan. The term “go to market” strategy cropped up perhaps fifteen years ago.

Strategy 40

Strategy Strategy Marketing eBook 40

IdeaScale

FEBRUARY 14, 2017

They take a long-term view of their staff and see innovation projects as an opportunity to stretch their employees’ capabilities and to help them achieve their aspirations. Depending on the scope of their ideas, innovators’ careers can be significantly shaped by this journey. The M entor Role in I nnovation . Gaining customer insights.

Underperforming Technical Team 189

Underperforming Technical Team Innovation Project Technical Review 189

BrainZooming

AUGUST 7, 2017

A similar phenomenon applies to brand strategy. But all the while, competitors or market forces you may not even suspect are disrupting your place in the market. 104 Possibilities to Disrupt Your Brand Strategy. 104 Possibilities to Disrupt Your Brand Strategy. 13 Exercises for Disruptive Business Strategy.

Disruption 68

Disruption Strategy Strategy Strategic Thinking 68

Planview

OCTOBER 5, 2023

Speed in delivering high-value innovations is a critical differentiator that can make or break companies. According to a Boston Consulting Group report, companies prioritizing innovation—arriving first to market with new and relevant ideas—outperform the MSCI World Index on shareholder return by 3.3 percentage points per year.

Product Development 64

Product Development Innovation Innovation Management Software 64

BrainZooming

AUGUST 29, 2017

Their processes turned out to be lax and inconsistent, which resulted in their customer experience strategy being the same. 3 Steps to Developing Consistent Customer Experience Strategy Processes. Off the top of my head, I suggested the following strategy to strengthen the consistency of their customer experience strategy.

Strategy 74

Strategy Strategy eBook Strategic Thinking 74

BrainZooming

MARCH 13, 2017

He told me how difficult it is for the organization to consider an innovation strategy. The engineers are so accustomed to testing EVERYTHING, they routinely shoot down any innovative ideas. 2 Ways to Take a Fresh Look at Outside-In Innovation Strategy. Looking for Brand Innovation to Grow Your Business?

Strategy 63

Strategy Strategy eBook Strategic Thinking 63

mjvinnovation

FEBRUARY 23, 2021

What is Product Market Fit? The source of competitive advantage is disruption, and whoever manages to survive it will differentiate themselves within the invisible hand of the market. That’s where Product Market Fit comes in. Often, managers encounter difficulties and obstacles to define their own situation in the market.

Marketing 52

Marketing Analysis Data Tips 52

mjvinnovation

NOVEMBER 30, 2020

Available for download at this link for our trend report 2019. And this is precisely the key shift from Traditional Marketing to Digital Marketing: the use of data. Track Metrics to generate valuable insights for your business strategy and planning adjustments. Data Science + Marketing: the new funnel.

Data 52

Data Marketing Artificial Inteligence Design Thinking 52

BrainZooming

MAY 31, 2017

Are your employees celebrities within your branding strategy activities? I’m asking about whether you feature your employees within your branding strategy in ways that allow them to attract attention and accolades for how great it is to have them as part of your brand? Looking for Brand Innovation to Grow Your Business?

Strategy 69

Strategy Strategy eBook Strategic Thinking 69

BrainZooming

JULY 20, 2017

A Bait and Avoid Customer Experience Strategy. Think about the customer experience strategy implications of this bait and avoid policy. Stop again and consider whether this bait and avoid customer experience strategy is smart. Choosing a Horrendous Strategy. Looking for Brand Innovation to Grow Your Business?

Strategy 79

Strategy Strategy Policies eBook 79

Paul Hobcraft

OCTOBER 1, 2018

Good innovation is notoriously hard to achieve. Others looking at the innovation progress keep demanding tangible evidence and quantifiable guarantees that the outcome provides clear returns. Others looking at the innovation progress keep demanding tangible evidence and quantifiable guarantees that the outcome provides clear returns.

Report 212

Report Innovation Survey Disruption 212

IdeaScale

SEPTEMBER 10, 2019

Eighty percent of nonprofit leaders consider innovation to be mandatory, yet of those, only 40 percent think their organization is ready for innovation. Leaders recognize the importance of innovation, yet many aren’t sure how to make their organizations innovation-ready. Laying a Strong Foundation for Innovation.

Culture 113

Culture Crowdsourcing Innovation Strategy 113

mjvinnovation

NOVEMBER 27, 2019

One of the markets that is feeling the pressure of Big Techs is insurance. . We present a User-Centric strategy that can be used as a powerful tactic to address them. . In the insurance market, the emergence of Insurtechs (insurance + technology) is a phenomenon similar to that of Fintechs. . Let´s begin!

Marketing 40

Marketing Artificial Inteligence Strategy Strategy 40

mjvinnovation

OCTOBER 11, 2019

One of the markets that is feeling the pressure of Big Techs is insurance. We present a User-Centrism’s strategy that can be used as a powerful tactic to address them. In the insurance market, the emergence of Insurtechs (insurance + technology) is a phenomenon similar to that of Fintechs. Let´s continue!

Marketing 40

Marketing Artificial Inteligence Strategy Strategy 40

mjvinnovation

MARCH 11, 2020

Is your company aligned with the new direction that the energy market is heading towards? See our infographic below, which is downloadable! Energy market: the future is knocking. To win over 100% of their digital consumers, companies must become increasingly agile and innovative. 5- Digital Twins. The Action Plan.

Artificial Inteligence 52

Artificial Inteligence Trends Marketing Internet of things 52

mjvinnovation

DECEMBER 27, 2019

The above quote is just one of the numerous motivational phrases scattered in frames here at MJV Marketing. Our marketing team has grown a lot over the years. MJV Marketing: A World of Challenges. Before Agile, MJV’s marketing team encountered many difficulties in dealing with its routine challenges.

Agile 52

Agile Marketing Course Meeting 52

BrainZooming

OCTOBER 17, 2017

I stopped by the grocery store to use the ATM the other morning before leaving for New York to deliver a content marketing strategy workshop today at the Social Media Strategies Summit. Finding nothing even remotely appealing, I headed for the door, not expecting to witness a solid customer experience strategy lesson.

Strategy 0

Strategy Strategy eBook Strategic Thinking 0

mjvinnovation

JUNE 21, 2019

One of those markets that feel the pressure of Big Techs is insurance. In this article, in addition to helping you think about who Big Money is and what they do, let’s present User-Centrism’s strategy as a powerful tactic to address them. Why are Big Techs making the Insurance Market lose their sleep? Let´s follow!

Marketing 40

Marketing Artificial Inteligence Strategy Strategy 40

BrainZooming

DECEMBER 12, 2017

We were set to work with a client team exploring the customer experience strategy they’d introduce to their internal customers. Each of the four roles were intended to help push the group’s thinking on its customer experience strategy in varied ways. 4 Roles to Push Bold Customer Experience Strategy Thinking. Innovation.

Strategy 79

Strategy Strategy eBook Strategic Thinking 79